ABOUT
THE GOOD
TRADE

 

Founded in Los Angeles in November 2014, The Good Trade covers conscious fashion, beauty, food, wellness, travel and lifestyle. Our readers are enthusiastic, conscious women and men who care deeply about the brands they support. 

The Good Trade was built on the fundamental idea that consumers are capable of driving significant social change through their everyday purchases, consumer preferences and lifestyle choices. 

Thank you, dear reader, for your interest in conscious living and in our work! 馃尶 

 

The Good Trade is the premier online destination for conscious women and men鈥攃overing conscious fashion, beauty, food, wellness, travel and lifestyle. 

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Day to day, you'll find us in our Echo Park studio writing, creating and drinking all the tea. 

 
 
 
AmyAnn Cadwell

Co-Founder, Editor In Chief

Meet Our TEAM

Blake Cadwell

Co-Founder

 
 
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Henah Parikh

community manager

Emily Torres

EDITOR

Courtney Jay Biebl

Content strategist

Kayti Christian
staff writer
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Sarah Spoljaric
staff writer 
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Kassia Binkowski
contributing editor
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Kathleen Elie 
contributor
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Katherine Oakes
contributor
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Audrey Stanton
contributor
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Bethany Schultz
contributor
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Alice Zhang
contributor 
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