WHY IT MATTERS
Getting started can be difficult. Many issues surrounding conscious living are framed up in life or death scenarios, like ending climate change or child labor. It is tempting to jump in with lots of passion but no plan. Ultimately, this equation leads to discouragement and makes it far more difficult to make incremental changes that can be sustained. Before you begin your journey to a more ethical lifestyle, give yourself a mental reset and consider a few truths that form a foundation for the shift.
YOUR CHOICES ARE AMPLIFIED
Not one of us that can end child labor or environmental damage on our own. Yet millions of consumers around the world are beginning to put their money and their effort into more conscious consumption. This groundswell is changing the way that companies from Nike to Colgate operate to respect their supply chains and reduce their environmental footprint.
DON'T UNDERESTIMATE COMMON SENSE
It is easy to get stuck comparing the nuances of product and lifestyle choices with the aim of making an ethically infallible choice. The truth is, it’s rare to find a choice that is perfect. When consumers sincerely pursue brands and lifestyles that match up to common sense definitions of goodness, decisions become clearer and progress speeds up.
DECIDE AHEAD OF TIME
Making ethical decisions at the moment of purchase is a common pitfall that leaves consumers guilt ridden or overwhelmed. Making consumer decisions ahead of time and sticking to them leads to the best succcess. This planning process does not need to be rigorous, in fact, we find that it is most effective when it starts with a few simple decisions that are easy to execute.