Meet Agne, Co-Founder of Ode to Sunday
Everything about the Ode to Sunday brand reflects the very sense of calm and intention co-founders Agne and Vaida are trying to inspire in their customer base. Blending Lithuanian linen with classic designs, the duo have built their own boutique tribute to the slow fashion movement. Theirs is a story about slowing down, making connections, and finding joy in our surroundings - personal and material. We recently connected with Agne to hear more about her inspiration for the brand, the environmental impact of its fabrics, and how relationship is woven into the very essence of the brand.
You have built a timeless line of clothing that reflect admirable ethical standards and impeccable style. Needless to say, we are so impressed. Tell us, what was the inspiration behind Ode to Sunday?
Ode to Sunday began as a project to celebrate the slow living idea, my need to do something creative, a desire to have a close connection with our customers, and to do it all in the best way possible. I wasn’t satisfied working for someone else, and a few years of experience in the fast fashion industry encouraged me to do the opposite. Ode to Sunday became a symbol for those who value simplicity, purity, spend their time thoughtfully and for those who strive to live like this.
Your line of clothing, all produced with Lithuanian linen, appears as comfortable and effortless as it does timeless and chic. What is the inspiration behind your sense of style? What informs your design?
Generally we like everything simple in life, things that are pure, have clear lines and abandon any unnecessary details. The design and philosophy of Dieter Rams is very close to me and ticks all of these points. His 10 timeless commandments for good design is something I value a lot and think about when I’m making a new piece.
Tell us about the history and tradition of linen in Lithuania. What impact does it have and why is it a responsible choice for production?
Linen is valued not only in Lithuania, but in other countries as well. Because of the growing traditions and their quality treatment, a lot of known brands choose linen that is woven in Lithuania. In addition to being one of the oldest types of textiles, the preparation of linen does not have a detrimental effect on the environment, because it is easy to grow and doesn’t damage the soil. Products made from this fabric don’t cause allergies and can be worn for a very long time. Therefore, when creating our seasonless collection, we can be calm that clothes worn for several consecutive years do not wear out, in fact they will become cozier and softer.
In addition to responsible materials, Ode to Sunday is committed to ethical production and traditional processes, tell us about the impact consumers can expect to have when they purchase your products.
Customers that trust Ode to Sunday can be sure that we will remain honest and will create in the same conditions (and keep improving them in the future), when each and every order is accepted and prepared individually - from beginning to the last seam, by a single person, and that his work is valued properly. For us, customer trust is very important. Because of people like them we can keep our small business principles and offer the highest quality product.
Storytelling and relationship is clearly at the core of your brand. What is it about this sense of connection that inspires your business?
Everything is connected. Communication moves us forward. As in personal life so in business, getting to know our customers inspires us to new ideas and improvement. We dream to have a few physical stores in the future, where we could meet our customers in real life and get to know them, not only by choosing the right piece for them by understanding their needs, size and color, but also by sharing our weekend impressions.
How are the values you’ve built into your business - connection, quality, and responsibility among others - reflected in other aspects of your life?
These values probably appeared naturally because they come from life experience.
When you are still a child, your values are very different, but as time passes you understand that cultivated friendships and communication with other people give a sense of dependence, you can always rely on them when times get hard and celebrate your achievements together. In fact if not for my friendship with my co-founder Vaida, Ode to Sunday wouldn’t even exist, or at least not in the form it is now. Friendship and trust encouraged us to start our own business, and the business strengthened our friendship. In short, one wouldn’t exist without the other.
It also wasn’t hard to understand the value of quality after a few rushed purchases, which broke down very quickly. It is the same with responsibility, which follows you at every step. The decisions you once made, can determine your future plans. If we wouldn’t have taken the responsibility to quit our day jobs, we wouldn’t be where we are right now.
I think that if you live by these three ideas, it can make you a happier person.