11 Organic & Natural Shampoo Brands That Will Have You Breaking Up With Chemicals

Natural & Organic Haircare

For many of us, hair and skin care products are significant components of our daily routine. They’re like old friends, always there to take care of us. On most days, the process of cleansing and getting ready is a great way to re-center, celebrate beauty, and kick-start our mornings.

Holistic self-care involves treating our bodies, people, and the earth well. We think it’s important to avoid harmful chemicals and support cruelty-free, sustainability-promoting brands. We adore these 12 natural and organic shampoo brands for helping us stay true to our values, and feel beautiful while doing so.

If you're all about that organic beauty, check out our list of natural & organic makeup brands as well!

Function of Beauty

Natural & Organic | Toxin-free, paraben-free, sulfate-free shampoo
Eco-Friendly | Recyclable and reusable packaging
Ethical | Cruelty-free, made in the USA
Product Range | Shampoo & conditioner
Price Range | $30 (16oz shampoo)–$46 (16oz shampoo & conditioner set)

Function of Beauty is one of the few truly personalized cruelty-free hair care lines. They allow you to build and develop an all natural shampoo and conditioner that’s exactly a fit for you by taking their hair quiz. Select your hair type, hair goals and preferences (color and fragrance) to make one of 12 billion custom combinations. The shampoos and conditioners are paraben-free, sulfate-free, toxin-free and made in the USA.

Shop Function Of Beauty Online

Truly Organic

Natural & Organic | Toxin-free, paraben-free, sulfate-free shampoo
Eco-Friendly | Plant-based biodegradable bottle
Ethical | Cruelty-free, made in the USA
Product Range | Baby, body, face, hair, men, household
Price Range | $18.95 (Super Sage-Lime Deodorant)–$59.99 (Anti-Aging Super Facial Serum)

We truly adore Truly Organic, a fairly priced, environmentally-friendly brand loved by The New York Times, Entertainment Weekly, Allure, People, and The Huffington Post. Dr. David Jarvis’s anti-aging developments have led to lovely products which promote a “thriving, organic, and happy lifestyle.” Made with real fruits and vegetables, the products promise never to strip hair of natural oils. Instead, they help sustain healthy proteins and amino acids. The well-managed forest-certified ecolabel is another special touch which represents Truly Organic’s dedication to gentle, high-quality products.

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Natural & Organic | High-grade, natural shampoo
Eco-Friendly | Plant-based
Ethical | Cruelty-free, family-owned business
Product Range | Shampoo, conditioner, styling, treatment
Price Range | $11 (award-winning MINU Shampoo)–$75 (Your Hair Assistant duo pack)

Founded in Italy in 1983, Davines is one of our favorite high-end hair care product brands. Spanning over 75 countries, Davines celebrates diversity amongst cultures, customs, personalities, and appearances while also sharing its own history and heritage. These products are about reflecting simplicity and harmony and encouraging people to “take care of themselves, of the environment in which they live and work, of the things they love.”

Shop Davines On Amazon Prime

John Masters Organics

Natural & Organic | Paraben-free, sulfate-free shampoo
Eco-Friendly | GMO-free, minimal use of ink, 100% recycled & unbleached paper
Ethical | Cruelty-free
Product Range | Skin, hair, body, aroma, men, tools, pet care
Price Range | $6 (Lip Calm)–$90 (16oz Hair Reconstructor)

John Masters Organics is a game-changer for wonderful hair and skin care products. They favor naturally-occurring fertilizer, pesticides and other growing aids and are committed to partnerships with local farmers. John Masters avoids synthetic chemicals, instead using wild-harvested ingredients and cold-pressed, steam distilled extracts. Without artificial enhancements, “It’s better for the body and the earth to simply return to the source: super natural botanicals.” We think these products are simply wonderful.

Shop John Masters Organics On Amazon Prime


Natural & Organic | Sulfate-free, paraben-free, gluten-free, vegan shampoo
Eco-Friendly | Dedicated to preservation of the Amazon Rainforest
Ethical | Cruelty-free, sourced and processed with traditional methods
Product Range | Hair & body
Price Range | $9 (travel size Rahua Voluminous Shampoo)–$175 (30mL Rahua Elixir)

Rahua was a developed by Fabian Lliguin, a native Ecuadorian. Rahua products are uniquely sourced and processed by people in accordance with traditional Quechua methods and rituals. The brand is committed to clean, natural, vegan, organic products dedicated to sustaining the Amazon Rainforest and the indigenous people. What makes this brand even more stand-out special is it’s amazing molecular structure that “deeply penetrates the hair’s cortex—bonding and repairing it—while simultaneously smoothing the hair’s cuticle.” Rahua is a refreshing line of must-have products.

Shop Rahua On Amazon Prime

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Intelligent Nutrients

Natural & Organic | Non-toxic, certified organic shampoo
Eco-Friendly | Pesticide-free, fungicide-free, herbicides-free
Ethical | Every ingredient listed, no unsustainable processes used
Product Range | Hair, styling, skin, body, aroma
Price Range | $18 (Color Shield)–$200 (Antioxidant Super Seed Powder & Oil Regimen)

Intelligent Nutrients was created by a safe cosmetics superstar and Aveda founder, Horst Rechelbacher, who encourages us to “Be pure, unadulterated and wild everyday.” Committed to quality, Intelligent Nutrients has a full-time staff member who ensures all ingredients, processes, partners, formulas, and supplies are up to standards. The products are marked by nutrition, safety, and care for both people and the planet. They utilize plant-based exfoliation alternatives, pure plant ingredients, and focus on sustaining small local business.

Shop Intelligent Nutrients On Amazon Prime


Natural & Organic | Blend of organic and all-natural shampoo
Eco-Friendly | Committed to transparency and minimizing carbon footprint
Ethical | Cruelty-free, consciously sourced, responsibly harvested
Product Range | Treatments, shampoo & conditioner, styling, finishing
Price Range | $10 (0.5oz Dry Shampoo Style Powder)–$61 (16oz Feed Your Volume Shampoo)

Yarok was founded by Israeli hair stylist, Mordechai Alvow. The brand’s focus is “to make the greatest positive impact on hair and scalp health with the least negative impact on the natural environment.” They test products only on willing NYC salon clients, and use environmentally friendly non-paper waterproof material for their labels. Yarok is all about celebrating the power of wellness for both people and the earth. If you’re looking for healthy, vegan, sustainable products for your hair and scalp, Yarok might become your new favorite brand.

Shop Yarok Online

100% Pure

Natural & Organic | Non-toxic, no chemical preservatives, no artificial colors or fragrances
Eco-Friendly | Colored with fruit and vegetable pigments
Ethical | Cruelty-free
Product Range | Makeup, skin, body, hair, baby
Price Range | $7 (Organic Lip Balm)–$59 (Organic High Potency Reversal: Repair Night Cream)

100% Pure is an outstanding line of products now based in Silicon Valley. With 100% Pure products, you’ll never have to worry about toxic chemicals or artificial ingredients. The brand is dedicated to promoting healthy skin care and cosmetic products rich in protective antioxidants. 100% Pure maximizes on the benefits of natural ingredients. Their website also offers fun and helpful makeup tutorial videos.

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Natural & Organic | Sulfate-free, paraben-free, sodium chloride-free, gluten-free shampoo
Eco-Friendly | Sustainably-sourced ingredients
Ethical | Cruelty-free
Product Range | Assorted haircare products
Price Range | $8 (2oz UltraShine Moisture Shampoo)–$97 (4 8.5oz Bottles: Smooth Collection)

Evolvh uniquely uses amino acid technology which optimizes hair health, feel, and appearance. All ingredients are safe, natural, clean, and never tested on animals. Evolvh emphasizes the sacredness of being clean and uses high-performing ingredients from nature. These products encourage us to “Experience beautiful, healthy hair without compromising [our] health or life values.” You’ll never have to worry about synthetic perfumes, propylene glycol, or unhealthy hair with Evolvh products.

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Natural & Organic | Silicon-free, botanical infused shampoo
Eco-Friendly | Sustainably-sourced ingredients
Ethical | Cruelty-free, dedicated to creating jobs and opportunities
Product Range | Shampoo & conditioner, styling products
Price Range | $38 (250ml shampoo)–$64 (200ml Anti-Frizz Leave-In Nourishing Treatment)

We find Reverie products so dreamy. Garrett Markenson’s dedication to craftsmanship and quality are evident in these silicon-free, botanically-based products. Reverie tests their products on willing stylists, friends, and family members, and derives their scents from essential oils with aromatherapy benefits. The brand’s passion for contributing positively to the integrity of the hair industry is what makes them shine most. Reverie celebrates the importance of personal care, earth care, and social care.

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Dr. Alkaitis

Natural & Organic | 100% edible products, certified organic shampoo
Eco-Friendly | Small batch hand-manufacturing
Ethical | Cruelty-free, made in California, gender neutral
Product Range | Skin care, eye care, elixir, masks, lip care, hair & body
Price Range | $35 (0.25oz Organic Lip Treatment)–$150 (1oz Organic Ageless Facial Elixir)

Dr. Alkaitis preaches “If you can’t eat it, don’t put it on your skin.” We adore the fact that all Dr. Alkaitis products are edible, high-quality, made from their own extracts, and designed to bring skin to a healthy balance unique to each user’s body. Dr. Alkaitis products help maintain holistic personal care without using any harsh chemicals. We love these products made from organic, wildcrafted plants, seeds, oils, and sea vegetables.

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