When Natural Beauty Meets Natural Ingredients

It’s baffling to realize that although the European Union has already banned more than 1,300 chemicals in personal care products, the US has made fewer than thirty changes since 1938. Everyday, we use products with chemicals that can lead to serious health issues for both ourselves and our environment.

The task of intentionally choosing healthy, safe, and clean cosmetics isn’t as daunting as it may seem. We’ve created this list of 9 natural and organic mascaras that help protect our planet and leave you feeling even more beautiful and confident. 

W3II People Expressionist Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free
What We Love | Nourishing & volumizing
Price | $22

W3II People cosmetics line was founded by a makeup artist, cosmetic dermatologist and tree-hugging entrepreneur. The three have crafted a beautiful brand that recognizes that our skin is our largest organ and absorbs about 80% of what we put on it. Their cosmetics are created without using the potentially harmful artificial chemicals found in most conventional makeup and their products are never tested on animals. Their expressionist mascara is 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free.

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Kjaer Weis Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Sustainable and socially responsible
What We Love | Natural, clump-free look
Price | $38

Kjaer Weis Mascara never compromises luxury, safety, or health. Their goal is to reduce waste, while releasing products that never irritate the skin. Over 99% of the ingredients used in this mascara are agriculturally derived from organic sources. With a contemporary design, this mascara is packaged for exactly three months of use to avoid buildup of bacteria. The packaging is refillable and recyclable. We love the natural look of this mascara.

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100% Pure Ultra Lengthening Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free, vegetarian
What We Love | Water, smudge, and flake-resistant
Price | $25

We’ve been longtime admirers of 100% Pure’s dedication to health and beauty, and their mascara is a must-have product. Their Ultra Lengthening Mascara coats lashes with healthy conditioners, never stripping them of their natural protective agents. A mixture of black tea, berry and cocoa pigments creates the perfect shade for darkening lashes, while also lengthening and separating them.

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Gabriel Cosmetics ZuZu Luxe Mascara

Natural & Organic | Toxin-free, gluten-free
Ethical | Sustainable and cruelty-free, vegan
What We Love | Perfect for sensitive eyes and contact lens wearers
Price | $17.60

We are huge fans of Gabriel De Santino’s dedication to sustainable individual natural beauty, and we love this product. Zuzu Luxe Mascara by Gabriel Cosmetics is a richly pigmented mascara that encourages maximum lash growth. It’s highly customizable depending on the number of coats applied, allowing for looks ranging from natural to dazzling glam. With herbal extracts and non-irritating natural ingredients rich in vitamins, this mascara gently adds volume to lashes and helps them stay healthy and beautiful.

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Juice Beauty Phyto-Pigments Mascara

Natural & Organic | Plant-derived phyto-pigments
Ethical | Vegan, cruelty-free
What We Love | Smooth and buildable coats
Price | $22

If you’re looking for a feathery-soft, clump-free, smudge-free, flake-free mascara, Juice Beauty’s Phyto-Pigments Mascara might become your new best friend. The non-drying, nutrient-rich formula emphasizes natural lash definition while adding dramatic length and volume. It’s made from aloe leaf juice, plant wax, argan powder, rose powder, and purple carrot phyto-pigment. Its slender brush allows for perfect application.

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Josie Maran Argan Black Oil Mascara

Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free
What We Love | Increases appearance of lash volume by 10 times
Price | $22

Josie Maran is devoted to products that leave us “looking good, feeling good, and doing good.” Their Argan Black Oil Mascara contains no parabens, sulfates, or phthalates and works like a gem. The creamy, conditioning formula coats, lengthens, volumizes, lifts, and curls lashes with a 5-ball brush that reaches every lash. Black iron mineral pigments and bamboo make for a wonderful, luxurious, and conscious mascara that you’ll undoubtedly adore.

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Intense Volumizing Lavera Mascara

Natural & Organic | Organic jojoba and herbal ingredients
Ethical | Dermatologically and ophthalmologically-tested, German quality standards
What We Love | Perfect for sensitive and allergy-prone eyes and skin
Price | $24

Lavera’s Intense Volumizing Mascara gives lashes a stunning emphasis without any clumping or flaking. Even the shortest lashes are reached with the carefully designed brush, allowing the natural and non-toxic ingredients to deeply hydrate and volumize lashes. This mascara avoids synthetic preservatives, colors, and fragrances, never harming lashes or eyes.

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RMS Defining Mascara

Natural & Organic | Mineral pigments, certified organic oils, butters, and waxes
Ethical | Free of genetically altered ingredients, cruelty-free
What We Love | No flaking, smudging, or clumping
Price | $28

A blend of essential oils, organic plant waxes, and select raw minerals makes up RMS’s creamy and rich Defining Mascara. RMS says, “It’s about reviving your youthful glow and letting that shine through, rather than covering and concealing with layers of chemicals.” By steering clear of harmful chemicals, synthetic preservatives, and synthetic vitamins, your natural lashes will be healed and rejuvenated. This mascara transforms the way we use makeup and is formulated with raw and organic ingredients in their natural state.

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Beauty Counter Lengthening Mascara

Natural & Organic | Organic oils and shea butter
Ethical | Safe, clean, cruelty-free
What We Love | Easy-control precision brush for clean application
Price | $29

We love Beauty Counter’s Lengthening Mascara because it defines, lengthens, builds, and conditions lashes with impressive performance. With this product, you’ll never have to worry about smudging, clumping, or flaking. We also appreciate Beauty Counter’s dedication to beauty education. Their brand aims to provide safe, clean, cruelty-free products while informing consumers about the value of natural, toxin-free makeup.

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