STAFF REVIEW | AUGUST 2016
We Love Mayamiko's New Kukonda Collection
Receive 25% off across Mayamiko’s website until August 31st with code: TGDTRD2016
Designed between London, Milan and Lilongwe, and ethically sourced, cut and sewn in Malawi, Mayamiko has long been one of our favorite ethical fashion brands and a sponsoring partner at The Good Trade. Mayamiko's brand was inspired by 37 year-old Paola Masperi who began the label as a charity that provided creative business training and opportunities to disadvantaged communities in the developing world. Through the course of her work, she realized that rather than just being supplied with aid, people really wanted the chance to work and earn a decent living for themselves.
Determined to create sustainable solutions to the issues of poverty affecting women and families in developing countries, Paola partnered with creative artisans in Malawi to create Mayamiko, a fashion-forward line of women's wear. The high quality, trendy and desirable fashions, are wholly made under ethical conditions. Read our interview with founder Paola for an inside look at what inspires Mayamiko's brand, the joy and difficulties of working in the developing world and the impact Fair Trade fashion is having in Malawi.
THE KUKONDA COLLECTION
We love new Kukonda Collection by Mayamiko! This colorful and vibrant collection of maxi, mini and midi dresses, skirts, tops, bralets, trousers and jumpsuits in traditional African textiles combined with a contemporary silhouette, is the perfect wardrobe for the ethics-conscious woman.
The collection’s name describes the passion and love that each of the Mayamiko team pours into each piece, and each piece is dedicated to the wonderful Mayamiko women in Malawi, London, Milan and across the globe. It also describes the love for the vitality and vibrancy of Africa, the dreamy wanderlust inspired by the colors, the culture, the art, and the flavours of the wonderful continent.
Designed between London, Milan and Lilongwe (Malawi’s capital) by brand founder Paola Masperi, each fabric is hand-picked from the local market in Lilongwe, the capital of Malawi. The unique textiles are then carefully washed, cut and sewn in the workshop in Chinsapo, a rural area a few miles out of the city.
ZERO WASTE POLICY
The Mayamiko charity trains and employs disadvantaged women from the local community in The Fashion Lab, where some of them progress to employment in the tailoring workshop which operates a ZeroWaste policy. Research shows that so much fabric is wasted in cutting room, and Mayamiko experienced the same in their own workshop.
To counter needless waste, each piece of cutting-room left over fabric is up-cycled and turned into accessories. With some creativity, what was once waste is turned into beautiful products for someone to love and cherish. Instead of flooding the local second hand market, Mayamiko relies on the creativity of the community to upcycle and transform.
The Mayamiko Namaste Collection - made entirely from upcycled organic t-shirts made in Africa - is a yoga inspired range of clothing and accessories to give your Om an extra touch of color and joy with African fabrics, sourced at the local market in Malawi and produced in their ethical and eco friendly workshop. It pairs perfectly with the Kukonda collection.