Upgrade Your Makeup Collection With These 25 Cruelty Free Makeup Brands


Cruelty Free Makeup Brands 

Animal testing is an ugly side of the beauty industry. These 25 cruelty free makeup brands do not test their cosmetics on animals and many of them use vegan, natural ingredients that are good for you and good for the earth. We've arranged these cruelty free makeup brands to span a range of prices and types of products. The list is updated regularly, so please share with us your favorite cruelty free brands!


This guide is sponsored by our partner b.a.r.e. soaps
b.a.r.e. is a socially conscious company making all-natural, cruelty-free, handcrafted soaps wrapped in plantable paper and gives 20% back. Each bar is formulated with a blend of premium essential oils to naturally nourish skin. Their starry night bar is a #1 favorite, its activated charcoal makes it an all natural and easy solution to reducing blackheads, acne, and removing makeup.


Credo Beauty

Best For | Wide Range Of Cruelty Free Brands
Certified Cruelty Free | Yes
Natural & Organic  | All Natural Products, Some Organic Products
Price Range | $15 (Lipstick) - $385 (Perfume)

From the artisan workshops in San Francisco to the farms of New Zealand, Credo Beauty has curated an unparalleled lineup of artisan cosmetic brands that are natural and cruelty-free. Credo proves that beautiful and results-driven products can also be safe and sustainable. The company is committed to transparency, ethics and giving back and donates a portion of proceeds to The Lipstick Angels who bring joy to seriously ill patients in hospitals. 

Shop Credo Beauty

100% Pure

Best For | Fruit Infused and Fruit Dyed Make-Up
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $12 (Nail Polish) - $95 (Lotion Set)

100% Pure aims to create the world’s most pure, organic and all natural line of cosmetics, beauty products and skincare. Their vegan cosmetics are formulated with high performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits.

Shop 100% Pure

W3LL People

Best For | Make-Up Staples
Certified Cruelty Free | Yes
Natural & Organic | Some Products
Price Range | $16 (Lip Balm) - $53 (Complexion Kit)

W3ll People cosmetic line is founded by an elite makeup artist, cosmetic dermatologist and tree-hugging entrepreneur. The three have crafted a beautiful brand that recognizes that our skin largest is our largest organ and absorbs about 80% of what we put on it. Their cosmetics are created without using the potentially harmful artificial chemicals found in most conventional makeup and their products are never tested on animals.

Shop W3LL People

BH Cosmetics

Best For | Palettes & Sets
Certified Cruelty Free | Yes
Natural & Organic | No
Price Range | $5 (Concealer) - $30 (Makeup Brushes)

Leaping Bunny Certified, BH Cosmetics offers beautiful eye makeup, lipstick and foundations that are all cruelty free. Their products are high-quality, highly pigmented and affordable.

Shop BH Cosmetics



Best For | Lip Care
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $24 (Lip Conditioner - $44 (Foundation)

ILIA was founded on the ideology of simplicity and transparency. Their high quality ingredients are sourced from organic farmers around the world and manufactured in an organic certified lab. Their lab holds certifications with Gluten-Free, USDA Organic, and Leaping Bunny for their cruelty free practices and products.


Affordable Mineral Makeup

Best For | Make-Up For Sensitive Skin
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $2.30 (Samples) - $30 (6 grams worth)

AMM is committed to providing the highest-quality, natural mineral makeups which are never tested on animals. Their cosmetics have no fillers, bismuth, chemicals or talc, and they don't clog pores. As a PETA certified company, AMM never tests on animals and never purchases makeup from suppliers who test on animals.

Shop Affordable Mineral Makeup


Lily Lolo

Best For | Eye Make-Up
Certified Cruelty Free | Yes
Natural & Organic | Some Products
Price Range | $8 (Brushes) - $60 (Eye Palette)

Lily LoLo is a luxurious 100% all natural makeup made in London. The award winning mineral cosmetics line has achieved cult status by beautifully harmonising natural, chemical free ingredients with the ultimate in mineral based technology. Their promise to you is no nasties, no parabens, no synthetic dyes and definitely no nano-particles and of course – fabulous healthy products that are never tested on animals.

Shop Lily LoLo

RMS Beauty

Best For | Powders & Blenders
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $18 (Cream) - $78 (Beauty Oil)

RMS Beauty is based on raw, living and organic principles. Each product is created to hydrate and illuminate skin. RMS Beauty is dedicated to transforming the way women use makeup, creating a product that is not only non-toxic, but that actually heals and nourishes skin. The company is committed to product packaging that is 100% reusable or recyclable, and none of their products are ever tested on animals.

Shop RMS Beauty

Sonia Kashuk

Best For | Make-Up That Gives Back
Certified Cruelty Free | Yes
Natural & Organic | Some Products
Price Range | $8 (Powders) - $15 (Primers)

At Sonia Kashuk they create performance-based makeup formulas blended from ingredients of the highest quality. Sonia Kashuk is extremely passionate about maintaining a cruelty-free policy and the company is completely against harming any animals in anyway for the production of any of their products.

Shop Sonia Kashuk

Real Purity

Best For | Skin Protection
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $15 (Mascara) - $32 (Foundation Creams)

Real Purity's all natural cosmetics are created with organic, botanical and wild crafted ingredients that enhance natural beauty. The company has a tremendous commitment to quality and purity and never tests on animals. The cosmetic line also offers inexpensive samples of most Real Purity items, as well as monthly free samples.

Shop Real Purity

Kjaer Weis


Best For | Sustainable, Refillable Products
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $27 (Refill of Eye Shadow) - $68 (Foundation)

Kirsten Kjaer Weis is a Danish-born, New York-based makeup artist who realized makeup could blend health and beauty equally. She inspects every new batch of their natural, organic products before they are sold to the public, ensuring the highest quality control. Their products are meant to be refillable, highlighting their emphasis on sustainability.

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Best For | Skin Oils & Serums
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $20 (Eyeliner) - $125 (Serum)

Vapour is leading the way for sustainable cosmetics. Their products contain only natural, healthy, minimally processed ingredients. The company has earned ‘Champion’ Safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program for its cruelty-free practices.

Shop Vapour




Best For | Skin Care
Certified Cruelty Free | Yes
Price Range | $3 (Lip Care) - $42 (Cleanser Kit)

e.l.f. operates under the belief that every woman should have access wide variety of high-quality beauty products that look and feel fantastic without sacrificing her budget. The cosmetic company is cruelty free and 50 percent of the proceeds from the sales of their “fur-Free Tweezers goes to support PETA.

Shop e.l.f.

Cate McNabb

Best For | Seasonal Favorites
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $14 (Lip Pencil) - $50 (Basics Set)

Cate McNabb Cosmetics is built on the belief that there is always a better way. Natural doesn’t have to be boring, and beauty doesn’t have to be pain, so Cate McNabb created a full line of high performing, bold, natural, paraben-free and cruelty-free cosmetics to prove it. Formulated with high quality natural mineral pigments and nourishing natural extracts, the makeup is affordable for socially conscious consumers who share a passion for prevention and a safer beauty world.

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Best For | Hand and Body Creams
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $9 (Hand Cream) - $22 (Skincare Set)

Pacifica is known as one of the most innovative and sustainable makeup lines on the market today. All Pacifica products are gluten-free, 100% vegan, and cruelty-free. Their mission is to deliver the best performing products, using the safest ingredients, in recyclable packaging and components to the largest possible audience of beauty consumers.

Shop Pacifica


Josie Maran

Best For | Empowering and Supporting Global Communities
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $20 (Concealer Crayon) - $45 (Argan Oils)

Josie Maran Cosmetics makes pure, 100% organic argan oil-infused, cruelty-free, eco-friendly skincare and cosmetics. Argan oil is prized for its healing, skin-nourishing properties and is a  multi-tasking miracle moisturizer that's organically grown and naturally chemical-free.

Shop Josie Maran

Rituel de Fille

Best For | Statement and Fashion-Forward Looks
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $21 (Lip Sheer) - $27 (Eye Soot)

The Ramos sister took their love of make-up and alchemy to new heights with Rituel de Fille. Their uniquely designed pigments are perfectly curated for creative looks, ranging from their Night Visions collection to their red- and green-based Fleur Savage line. Their all-natural products are hauntingly beautiful.

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Juice Beauty

Best For | Anti-Aging Products
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $16 (Blush) - $40 (Foundation)

At Juice Beauty they believe that caring for your skin should not prevent caring for your health or for the planet. They harness the best of certified organic & natural ingredients to deliver clinically validated results that do not compromise your well-being nor the Earth. Juice Beauty products are all animal cruelty free, they do not test on animals (and don’t understand why anyone would!).

Shop Juice Beauty


Best For | Lipsticks
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $28 (All Products)

Axiology is a cosmetics brand with a bold, refreshing take on beauty: they believe that kissable lips and sustainability are both sexy in equal measure—and that nobody needs to sacrifice kindness for a night on the town (or a daytime picnic!). They've completely nixed animal products, chemicals and synthetics from their formula. Their luxury vegan lipsticks are natural, organic and cruelty free.

Shop Axiology Lipsticks

Eco Bella

Best For | To-Go Compact Sets
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $10 (Compact Set) - $20 (Mascara)

Ecco Bella was founded out of protest to the use of animals for testing cosmetics, and with a mission expanded to inventing glorious natural beauty products from the universe of organics and nutraceutical.  Their makeup line does not include toxins or chemicals that dry and irritate skin, only a pure mineral enriched formula along with the finest natural ingredients.

Shop Eco Bella

Everyday Minerals

Best For | Shimmers & Primers
Certified Cruelty Free | Yes
Natural & Organic | Yes
Price Range | $9 (Concealer) - $15 (Finishing Powder)

Everyday Minerals is simply driven by the goal to help women feel confident and naturally beautiful. They create handmade products that contain only the finest essential ingredients to inspire women through artistic and creative expression, every day. Their easily wearable products are made from the highest quality at a reasonable price and are always cruelty-free.

Shop Everyday Minerals


Best For | Bold Lip & Eyeliner Colors
Certified Cruelty Free | Yes
Natural & Organic | Some Product
rice Range | $18 (Lip Liner) - $20 (Tinted Skin Cream)

LUSH believes in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics.  They invent their own products and fragrances and make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients. LUSH believes in buying ingredients only from companies that do not conduct tests on animals.


Physicians Formula

Best For | Complete Organic Product Line
Certified Cruelty Free | Yes
Price Range | $10 (Mascara) - $15 (Foundation)

The Physicians Formula brand carries dermatologist approved, organic and mineral makeup lines that are made for the sensitive skin. Many of their products are fragrance free, paraban free, gluten free and all products are cruelty free.

Shop Physicians Formula

The Good Trade team writes about ethical brands we believe in and think you’ll love! We have affiliate partnerships to sustain our platform, so we may receive a referral commission from some of the brands we promote on this article when you make a purchase.