Founded in Los Angeles in 2014, The Good Trade is the leading resource for those seeking to live an inspired and intentional life.

We serve a highly-engaged readership of millions of women and men who care deeply about the brands they support and the social and environmental impact of their lifestyle choices through our website, daily newsletter, and cross-channel social media presence.

Thank you, dear reader, for your interest in sustainable living and in our work! 🌿 


The Good Trade is the premier online destination for conscious readers, covering sustainable fashion, beauty, food, wellness, travel, and lifestyle content.


Day to day, you'll find us in our Los Angeles studio writing, creating, and drinking all the tea.