Ocean-side is where we go to relax, have fun and be immersed in the natural environment. But it’s also where we see some of the most immediate effects of environmental and climate damage. As of 2015, there is six times as much plastic in the ocean as there is sea life. Yuck!

With sea temperatures rising and fragile ocean ecosystems already disappearing, now more than ever we can see the devastating effects that pollution and miss-management have on our beaches and coastal environments. So don’t just be a beach lover, be a beach fighter and make your summer an ethical one.


‘Shaping swimwear sustainably’ is the motto of Shapes in the Sand, a sleek and sexy ethical swimwear rage that is made from ECONYL®, a yarn consisting of 100% regenerated materials. This material actually helps to reduce the amount of global waste by collecting it from landfills and oceans and feeding it back into production cycles. This waste includes nylon contained in fishing nets and clothing, which is transformed back into virgin raw material without any loss of quality. Made in Australia, they manufacture their swimwear to the highest quality for a long lifespan (say goodbye to that only-good-for-one-summer bikini).

Warrior Power Suit | On Sale $149

Sun Suits

With the ozone layer thinning and the risk of skin cancer in the world covering up as much as possible is the smart way to swim, but can present style challenges. Thank heavens The ACQUA Brand make the previously utilitarian sun suit the new beach essential. For the sun conscious as well as the style conscious, The AQUA Brand also uses use ECONYL® – not only is this material eco-friendly, it’s two times more resistant to chlorine, suntan creams and oils. Each piece in The ACQUA Brand collection is 100% Australian designed and manufactured and with styles that are super chic, flattering and full arm and torso coverage.

Long Sleeve Black | $179

Sun Hats

Should you only have one summer accessory, make it Prymal hat. Handmade in Ecuador by local artisans, Prymal is committed to sustainability- environmental and cultural, throughout the entire design and production process. Small community-orientated artisan groups who maintain traditional weaving practices make the hats using natural toquilla straw, an abundant renewable resource in Ecuador. Mixing sustainability with luxurious design, a Prymal hat will give you a lifetime of shady style.

Prymal Toquilla Straw Fedora Coral | $80

Beach Towels

Skip the chemicals and pesticides and dry off with a Loom organic cotton beach towel. Their towels are loomed from 100% certified organic cotton and the delicate colours are achieved with natural botanical and vegetable dyes. All towels are woven on old shuttle-looms and hand finished by a community workshop in Turkey that’s been practicing this method for generations. No more plastic-feeling towels that just move the water around, the intricate, double-looped weave means extra absorbency and softness.

Beach Towel in Swirl | $249


You may be protecting yourself from harmful UV rays, but what’s going into your skin in order to keep those out? Introducing Neal’s Yard Remedies, a mineral sunscreen that scores and ethical 100 out of 100 on The Good Shopping Guide. Not only are these lotions certified organic, vegan, cruelty-free and PETA approved, ingredients all come from Fair Trade and sustainable, small-scale agriculture enterprises. Products are all manufactured in the UK in a carbon neutral a carbon neutral, eco factory and come to you in 100% post-consumer recycled packaging.  

Wild Rose Sun Lotion | £25


Modern surfboards are notoriously “unsustainable” with most made from toxic, petroleum based chemicals. Once broken or damaged the potential for re-use or regeneration is very limited. Firewire was the first major high-performance surfboard brand to produce a surfboard made from the latest advancements in green chemistry and recycled materials. Their ‘ENVIROFLEX’ boards are glassed with resin made from 25% biologically derived carbon content and meet the ECOBOARD Project benchmark developed by Sustainable Surf, an environmental non-profit organization.

Firewire Surfboards | From $499

Ethical Beach Guide Complied by Miriam Grundy, Co-Founder of Sunday Tracker

Sunday Tracker was founded by sisters, Miriam and Julia. The LA and Sydney based sisters created Sunday Tracker to be an online destination dedicated to ethical and sustainable fashion. From their global travels and research, Sunday Tracker brings you a careful curation of beautiful, conscious fashion from around the world. They connect designers, makers and artisans who adhere to strict ethical, environmental and sustainable practices with customers, who are committed to social and environmental responsibility, without compromising style. Sunday Tracker is about looking good, but feeling better.

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