Move Over, Millennial Pink.

Pantone has announced their newest color for 2018—*drum roll*—it’s Ultra Violet. A stark contrast to 2016’s Rose Quartz/Serenity and 2017’s Greenery, 2018’s ultra violet is a bright thoughtful purple. The color of my childhood bedroom and some of your favorite emojis—like the video game alien and more scandalous eggplant.

Ultra violet has been sneakily popping up everywhere; you can catch it in Fenty’s newest lipstick drop, and if Rihanna’s doing it, you know it’s going to be a ~thing~. This interstellar, Prince’s Purple Rain-inspired color stands out while still being able to fit into your current wardrobe. We’ve compiled some ultra violet pieces from our favorite brands to get ahead of this new trend.

Step into 2018 on an ultra violet light beam…

Rosalina Dress
$248, Reformation

The Rosalina dress from Reformation in aubergine is the perfect statement dress to transition from winter into spring. Reformation is ahead of the curve using 3.0 gallons of water, compared to the standard of 4,835 gallons, to make the Rosalina dress. Spice it up for the upcoming wedding season with some silver jewelry. With bell sleeves and a cinched waist, you’ll be a showstopper.

Shop this dress online

Mia One Piece
Mara Hoffman, $136.50

This Mia one piece swimsuit from Mara Hoffman is one you’ll want to live in on your next vacay. Made from 78% recycled ECONYL®, it’s a great style for you and the planet. We can see the fire emoji comments on your next Instagram flying in now.

Shop this swimsuit online

Positive Life Leggings
Threads 4 Thought, $68

Get your sweat on with these sustainably made Positive Life Leggings from Threads for Thought. Live your best positive life with a positive mind in these ultra violet leggings. Pairs nicely with Bikram Yoga and a 2017 Greenery-colored smoothie.

Shop these leggings online

Rhianna Purple & Gold Layering Necklace
Starfish Project, $54.99

Give a hint of ultra violet with this Rhianna necklace from Starfish Project. By purchasing this necklace you are providing 1.5 weeks of vocational training to an exploited woman to help them develop their careers. Easily transitional between workwear and date night, this necklace will become your new go-to. 

Shop this necklace online

The Chrysalis Cardi Maxi
Encircled, $128

No need to invest in a series of new outfits for spring. The Chrysalis Cardi Maxi can be styled into eight different looks. Not only is it extremely versatile but all its dyes are free of harsh chemicals and it is made from the renewable fabric modal.

Shop this dress online

Jackie Bamboo Socks
Thought, $8.21

Ultra violet a little too vibrant for your everyday wardrobe? Sneak on these sustainably-made socks to show off the trend in a low key way. Your feet will thank you by wearing these breathable bamboo socks from Thought. 

Shop these socks online

Or, go all out and paint everything in sight with Pantone’s Ultra Violet 18-3838!


Sarah Spoljaric is a California girl through and through. She has a BA in World History from one of the top 10 greenest campuses in the world; The University of California, Merced and is a Content Curator for the visual travel app Trepic. She has a background in museum curating, loves reading women’s travel journals and is in search of the perfect IPA. She’s passionate about exploring this beautiful world that ethically-produced goods help to protect. Say hi on Instagram!