A Week Of Outfits With Aditi Mayer From ADIMAY
The Good Trade's Week of Outfits Series highlights women that have personally inspired us to shop and live with intention! Each woman takes her own unique approach to slow fashion and demonstrates how beautifully sustainable fashion can come to life. Today we're excited to share a week of outfits from Aditi Mayer, the conscious blogger behind ADIMAY!
/ / ABOUT ADITI / /
Age | 21
Location | Los Angeles, CA
Job | Fashion Photographer & Sustainable Fashion Blogger
Where To Find Her | Her blog ADIMAY and Instagram
Favorite Brands | Victoria Road, Par en Par, Ankura, and anything vintage
Before I was involved in the sustainable fashion, I identified as a visual storyteller. Photography was my passion since the age of 12. As I had my first introduction with the world of sustainable fashion, I was completely blown away—as an artist who was beginning to think critically about the intention behind my work, I knew I wanted more than just pretty imagery; I wanted my work have more potential for purpose. That sentiment was shared with how I saw sustainable fashion—it was more than just saying “look at this pretty dress,” but really engaged with the flows of labor, creative process, and intention behind products.
Since then, the intention of ADIMAY as a sustainable fashion blog has become defined. The tagline I give in my blog is “artistic expression meets social action,” which is a simpler way of communicating the potential of creating from a place of intention. Artistic expression is a very intimate act that reflects oneself, whereas social action really frames our relationship with larger systems of inequality—whether that’s gender, class, race—and how we can use these two elements to create impact in the work we do.
There are three elements that are central to the ADIMAY brand: ETHICS, IDENTITY, and INTERSECTIONALITY.
ETHICS | First is the understanding that ethical fashion is a baseline requirement in the work I produce, not a differentiator. I support only the brands and independent designers that are consciously merging ethics with aesthetics.
IDENTITY | This blog is a space for identity reclamation. As a woman of color, it’s been really important for me to unapologetically take space in the fashion world, and of course, the sustainable fashion world. A lot of my style, both in fashion and photography, have become more and more rooted within my cultural identity. Taking up that space and writing my own narrative has a form of decolonization; from amplifying and breaking the mold of how my culture may be traditionally seen, or not seen. Forefronting my identity as a brown woman has led to larger conversations of identity politics and race relations, which I think are so important to the fashion space and long overdue. It’s spoken to this idea of cultural sustainability—holistic sustainability isn't just environmental, but takes cultural sustainability into account: a conversation which includes everything from appropriation, reductionist tropes, to considering the power structures within race, class & gender.
INTERSECTIONALITY | The goal of this blog hasn't been to tell you what to buy or how to think, but rather present new ideas & think critically. Instead, it’s about delving into the world of sustainable fashion and expanding the conversation to be more nuanced. Although the core of my content is creating editorials with sustainable fashion bloggers, I’ve begun incorporating more content around larger issues of community activism.
As someone who identifies strongly with the values of ethical fashion and intersectional feminism, I think a major parallel between the two is centering on marginalized voices—those that are seldom heard. Conscious consumerism is linked to broader issues of social justice, whether that’s the fight for workers rights all across the globe, to the exploitation of resources internationally.
I see ethical fashion as a way to share my perspectives on intersections of culture and aesthetics, representation and identity, to politics of labor—yet I don’t want the conversation to end at what we wear. I believe that fashion and expression is a vehicle to explore greater issues of where we stand structurally in systems of inequality—from gender, cultural identity, class and race—and how we can work towards a more just future. Put simply, I want to use my work as a platform to show just how intersectional conversations about fashion can be.
As a fine art and fashion photographer, I’m very often drawn to motion in my imagery, and this often translates to the way I dress. I’m a big fan of free-flowing silhouettes, so I opted for this emerald green skirt from Kyra and Vir, a fashion house that curates a selection of Indian designers. My shoes are from the ethical vegan shoe label Bhava Studios (which is completely women-owned and run!) My bag is from October Jaipur, a label which empowers artisans in Jaipur, India.
A lot of my style is Indocentric, and luckily for me there has been a plethora of sustainable labels emerging from India. One of my favorites is Kharakapas, which means pure cotton. Their design philosophy revolves around the idea of minimalism, clean cuts and relaxed silhouettes, pure fabrics in earthy tones and simple Indian motifs for prints. This linen sari has the most gorgeous soft pink tone, and the fabric is so breathable. And, of course, 1,000 points for its silhouette and gorgeous motion. In addition to sustainable and ethical labels like Kharakapas, I’m a big advocate for using items you already have in your wardrobe. My gold jewelry was passed down from my grandmother.
Kharakapas Saree | Family Heirloom Earrings
Images by Aditi Mayer
I’m a fan of combining classic pieces with bold prints and patterns—cue these pants from Matter Prints. They add dimension to an otherwise all-black outfit, and their loose form is perfect for biking. I paired this look with another pair of shoes from Bhava Studio—their pointed Paris booties.
For days that I’m looking for a simple, easy outfit, Tonle is an easy choice. This zero-waste label has a collection of earthy tones and looser fits so they’re great for a variety of occasions (I spent this particular day at a ranch/park in Los Angeles, which requires a bit of hiking). I paired this wine colored dress from Tonlé with my brown booties from Bhava Studio.
This entire look is from Par en Par, a new resort wear label that explores the duality of effort and relaxation. This sustainable label is really pushing questions of conscious living in our day to day—particularly, how do we translate the ethos of travel into the everyday? For a local beach day, I kept it simple in these cotton culottes and pareo tied as a bandeau top.
Images by Aditi Mayer
Another Par en Par—perfect for the weekends. This romantic red slip dress can be dressed up or down, so I paired it with some jewelry my mother brought back from India. I spent this day modeling at Los Angeles’ Rose Garden, and the bold red was a perfect compliment to the natural surroundings.
Par en Par Red Slip Dress | Jewelry passed down from Mother
Images by Simrah Farrukh