A Week Of Outfits With Amber Boyers, Founder Of BAIIA And The Conscious Cut
The Good Trade's Week of Outfits Series highlights women that have personally inspired us to shop and live with intention! Each woman takes her own unique approach to slow fashion and demonstrates how beautifully sustainable fashion can come to life. Today we're excited to share a week of outfits from Amber Boyers, the founder of the recycled swimwear brand BAIIA and the Instagrammer behind The Conscious Cut!
// ABOUT AMBER //
Age | 24
Location | Brisbane, Australia
Occupation | Founder & Designer at BAIIA, part-time sales assistant & freelance designer
Where To Find Her | Personal Instagram and BAIIA’s Instagram
Favorite Brand | SWOP, Posse, BAIIA, The Real Real, Reformation
I remember as a young child living in Munda; a beautiful island in the Solomons, I would spend every waking moment in a swimsuit running around on the beaches, exploring the island’s untouched, natural beauty. Those moments really shaped me into the person I am today. Whenever I put on my swimsuit I knew I was about to go exploring and I think that association with swimwear being a tool of adventure has stuck with me ever since. This love for swimwear and coastal attire was the start of my adventure within the fashion world—I found my passion in how clothing could make you feel.
Growing up spending so much time alone with nature made me sensitive to our environment, so when I realised how tolling the fashion industry was on our beloved planet, there was no turning back. I could no longer participate in the fashion world as I once knew it. From there I started The Conscious Cut; an Instagram account where I share my consciously curated wardrobe journey. I was always happy to share clothing labels that I adored with my readers, but I couldn’t seem to find a sustainable swimsuit that I absolutely LOVED and wanted to share with my followers, and so I put my fashion studies to good use and I designed one! That was the start of BAIIA; my sustainable swimwear label that specialises in reversible & multi-functional swimsuits made from recycled fishing nets.
My approach to mindful fashion is simple; only purchase things that are SUPER diverse! Before purchasing an item, I ask myself if it can worn multiple times in different outfits. If it can be, then I’ll check if the fibre used is of high quality and its production is of minimal impact to the environment. Finally, I’ll do a little research on the brand and make sure they’re transparent about where and who makes their garments.
Diversity in clothing is super important to me. I love the idea of a garment being almost like a chameleon; adjusting to almost any occasion. You’ll notice I wear a lot of the same thing, just in different ways. Most people don’t even notice that I’m a serious outfit repeater haha!
My style: I’m a simplicity lover at heart. I don’t wear or carry many accessories. I like for things to be well-fitted to the body and for the wearer’s energy to tell the story rather than the clothing. I think an outfit should complement your personality—not overpower it. But then again, fashion is whatever you make of it.
As the start of the working week, my Monday outfit needs to make me feel focused, polished and sharp. It helps me get into a clear & determined mindset for the week to come.
BAIIA Swimsuit as a top
pre-loved Jill Stuart cardigan
Pre-loved Wittner Heels
On the odd occasion it’s a cooler day (given it’s currently Winter in Australia, it should be!) I’ll rug up a little more than usual. I’m a sucker for anything high-waisted and seventies inspired, so this outfit is definitely up there as one of my favourites.
Wednesdays are pretty casual. I like to take the day off from wearing anything too fitting, and I try to do a yoga class with my favourite teacher on Wednesdays so athleisure fits the bill perfectly. This is the only day of the week where I’m not wearing anything high waist!
Thursday through to Saturday are usually the days where I’ll head out in the evenings, so I like to wear things a little more polished and appropriate to wear for a nice dinner or drink after the working day.
PS. I’m wearing the same swimsuit I wore on Monday & the same shoes + belt I wore on Tuesday!
I love how this outfit makes me feel. It’s coastal meets classic. It’s practical yet smart. Plus, it’s easily worn from day to night. Again, I’m wearing the same pants as Thursday!
Most Saturdays I’ll work until 5pm, come home and work on my business until 8pm and then I’ll most likely head out… it’s a long day, and after a long week I just want to wear something a little fun (yes, I consider black to be fun haha!) I’m wearing the same heels I wore on Monday and the same swimsuit I wore on Monday + Thursday, except this time I’ve turned it into a v-neck style with a middle tie. People often think this outfit is a jumpsuit!
On the rare occasion I get a day off in the week, it’s Sunday. Days off = trip to the beach in nothing but a swimsuit. If I’m going out for dinner later in the evening, I’ll just pop on a high-waisted skirt or pants and I’m done! Sundays are best kept simple.
The first photo is one side of the swimsuit, and the second photo is the reversed side!