AmyAnn Cadwell

Co-Founder, Editor In Chief

AmyAnn co-founded The Good Trade in 2014 with an intention to share the stories of social impact brands with conscious consumers. She has a Masters of Arts in Social Entrepreneurship from Pepperdine University, a Bachelor of Arts in Economics from Rockhurst University and a strong background in digital and social storytelling. As Editor-In-Chief, she is responsible for overseeing the editorial and creative direction at The Good Trade. 

Meet Our TEAM

Blake Cadwell


Blake has more than ten years experience leading digital strategy initiatives across a range of disciplines for Fortune 500 brands. His industry thought leadership on content strategy and long-form publishing has earned him publishing placements at Cannes. Blake has a BA in Communications from Thomas Edison State College. Blake is the Senior Director of Digital Strategy for Day One Agency and Co-Founder of The Good Trade.

Henah Parikh

community manager

Henah is the Community Manager and frequent writer at The Good Trade. In addition, she is the Founder of em-pact, providing events and marketing services for social impact organizations. She holds an MA in Social Entrepreneurship from Pepperdine University and a dual-BA in Psychology and Communication from Rutgers University. In her free time, she can be found snuggling her two kitties, adventuring around Jersey City, or reading a good book.

Emily Torres


Emily is an Editor at The Good Trade and the writer behind Ennaree, a blog dedicated to intentional, colorful living. She’s a Los Angeles transplant who was born and raised in Indiana, where she studied Creative Writing and Business at Indiana University. You can usually find her reading or writing, caring for her two rabbits, or practicing at the hot yoga studio.

Courtney Jay Biebl

Content strategist

Courtney Jay is the Content Strategist at The Good Trade. She is also a Yoga Instructor, vegetarian, wellness and fashion enthusiast. Originally from Colorado, her soul found California when she came to get her degree in Visual Communications at the Fashion Institute Of Design & Merchandising. She has a background in telling a story through writing, creative direction and content creation. Her online blog hosts her unique perspective on the mergence of fashion and spirituality.

Kayti Christian 


Kayti Christian, a staff writer for The Good Trade, is a storyteller, creator, activist, and avid traveler hailing from Colorado, now living in London. With 30+ stamps in her passport, she is passionate about responsible tourism and is always looking for new ways to be a more conscious traveler. She is currently pursuing her MA in Creative Nonfiction Writing at City, University of London. 

Sarah Spoljaric


Sarah is a California girl through and through. She has a BA in World History from one of the top 10 greenest campuses in the world; The University of California, Merced and is a Content Curator for the visual travel app Trepic. She has a background in museum curating, loves reading women’s travel journals and is in search of the perfect IPA. She’s passionate about exploring this beautiful world that ethically-produced goods help to protect. Say hi on Instagram!