MEET SASHA & ERIK OF BUCK MASON
Inspired to create an American-Made collection of effortless basics that outlive trends and get better with age, Sasha Koehn and Erik Schnakenberg founded menswear fashion brand, Buck Mason. After visiting their Venice based showroom and seeing some buzz online about their recent appearance on Shark Tank, we had a chance to catch up with these guys about what inspires their thoughtfully created brand of American-Made basics.
AN ANTI-FASHION BRAND
Rarely are we so struck by the way two founders embody the culture of their brand. But these guys are gentlemen; they’re down to earth and refreshingly understated. When we asked them what inspired their collection, the guys were all about ignoring the trends of fast-fashion to create timeless American-Made essentials.
With a background in fashion and merchandizing, Erik recognizes that most of us wear such a small percentage of the clothes hanging in our closets. “We wanted to look at what men really felt comfortable in, the tried and true staples that guys actually wear. When you look at the guy who has this effortless style, he is usually wearing great fitting jeans and a simple and clean oxford shirt or high quality tee." Buck Mason nailed these basic items for their collection. By using high quality, ethically sourced fabrics and vintage tried-and-true machinery, they are creating great fitting clothes that last.
MAKING THE WAY FOR MADE IN AMERICA
The idea of making in America was at the top of the list of priorities when creating the Buck Mason brand. Sasha, the son of a woodworker, and former media producer is a through and through creative. Both founders believe that transparency and authenticity throughout the design, sourcing and production process is imperative to the end quality of the product. Buck Mason’s collections are constructed here in Los Angeles and all products are made within 5 miles of their DTLA headquarters.
THE FUTURE OF AMERICAN MADE
For Buck Mason, the future of American Made is very promising. The end consumer is becoming much more interested in transparency and in creating local cycles of suitability. As this message resonates with more and more people, the company looks to expand the reach of its collection and continue to offer men timeless pieces created with simplicity, function, quality and value.