The Good Trade

The Good Trade is a Los Angeles-based, independent lifestyle media brand providing over 100M readers with editorials on sustainability, slow living, and self-care. 💛

Our Mission

Founded in Los Angeles in 2014, our mission is to serve, nurture, and inspire our readers with meaningful content about the issues that matter for an intentional life.

Our website and daily newsletter of 250,000 subscribers have been featured in Forbes, Fast Company, TechRadar, New York Magazine, and many more, as a beloved women’s media brand—one that recognizes that in order to care for the planet and your community, you must also care for yourself.

Our Daily Newsletter

An award-winning 30-second newsletter is curated with love by our editorial team and delivered to your inbox daily with soothing playlists, sustainable recipes, inspiring articles, and more. Join 250,000 readers, for free. ✨

More Love From Our Community

“I love the gentle kindness and practical insight that The Good Trade offers. The website is my first go-to when searching for sustainable brands.”

“The Good Trade’s newsletter is a treasured and essential part of my daily routine! I cherish its inclusivity, diversity, and warmth.”

“Finally! A women’s media company that makes me feel good about myself. A lost art when you are constantly being told to look better, be better, and buy more.”

“I love the highly curated content on sustainable living—every article is like getting recommendations from a trusted friend.”