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A Trusted Source For More
Mindful Living đź’›

The Good Trade is an independent, Los Angeles–based media brand dedicated to sustainability, self-care, and slower living. With over 100 million readers and a growing community of 250,000 daily subscribers, we offer heartfelt essays, honest product reviews, and community-sourced resources—all in the voice of a trusted friend. 

Featured in Forbes, Fast Company, and New York Magazine as a beloved women’s media brand, we believe that caring for the earth and your community begins with caring for yourself.

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The image shows the Fast Company logo in bold, black, stylized capital letters with the "O" resembling an @ symbol.
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Created by women, for women, to help you
cultivate balance and joy in your life.

Through storytelling and curated content, we aim to inspire inward growth and outward impact—fostering community, sustainability, and radical care along the way. Drawing from diverse backgrounds, our writers and experts craft deeply researched and honest work, approaching complex topics with vulnerability, curiosity, and care.

MEET OUR EXPERTS
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Relationships →
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Non-toxic Home →
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Self Care →
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Slow Fashion →

“Content that inspires, motivates and makes me feel good about myself.”

“Takes me out of daily chaos for a few moments of peace and optimism.”

“Every product review feels like a recommendation from a trusted friend.”

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“This newsletter sets the tone for my entire day.”

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An award-winning, 30-second daily newsletter with original essays, nourishing recipes, non-toxic product reviews, and more.

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AmyAnn Cadwell, Co-Founder, The Good Ttrade

A Note From Our Co-Founder

I started The Good Trade in 2014 while completing my graduate studies in social entrepreneurship and sustainability. As I learned more about the systems shaping what we buy and how we live, I began to see more clearly the hidden costs—to people, to the planet, and often to our own wellbeing.

I kept returning to this question:
How might our everyday choices become expressions of care and compassion for others, for the earth, and for ourselves?

What began as a side project quickly found resonance. I wasn’t alone—especially among women, there was a growing longing for slower, more grounded ways of living. I created The Good Trade as a space for that: a place to reflect around a shared desire for something softer, more spacious, and more sustaining.

At its heart, The Good Trade is a quieter presence in digital culture—a space for thoughtful storytelling, intentional living, and the conversations and recommendations that seek to nourish our community.

Warmly,
AmyAnn Cadwell

Co-Founder & CEO, The Good Trade