WOOLN, Land of Ed and Other Editors' Picks


Ethical brands we're loving this week. Edited by The Good Trade staff. 

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I learned of  Local + Lejos at the recent Heart Series Conference in LA and immediately fell in love. This ADORABLE home decor company bridges communities near and far, as their name suggests. By delivering unique, handmade goods, they empower artisans around the world to grow a business, preserve cultural traditions, and create sustainable futures for their families.  


WOOLN accessories are lovingly hand-knitted by talented New York grandmothers using socially responsible yarn.  WOOLN strives to act for the benefit of society at large: they welcome retirees back into the active work force, value forgotten talents, and foster intergenerational exchanges. They source two types of yarn: 100% American wool for most of their Men’s and Women’s collection, and super soft Alpaca yarn  for their Baby and Children’s collection. WOOLN partners with a socially responsible company and work with artisans in Bolivia and Peru for thier lustrous, silky, and hypoallergenic Alpaca fleece.


As one of the UK’s very first Fairtrade gold licenses, Arabel Lebrusan is committed to sourcing the finest materials, mined and created only through sustainable practices. They specialize in creating unique pieces for couples, that are beautiful and good for the world. Arabel, their designer, lives for meeting up with brides-to-be and together, creating the bride’s ideal ring. I’m totally daydreaming right now about meeting her at St Pancras champagne bar to talk all things gold and jewels.


Callina Style is a women's luxury sustainable fashion brand working with small artisan groups in Peru, who hand knit their collection. Callina was started with the mission to help small artisan groups in Peru, as well as offer sustainable fashion that was beautifully crafted from luxury materials. Their products are also sold on Modavanti's website, a favorite go-to of ours for socially conscious fashion.   


Land of Ed is giving diaper bags a sexy comeback, within completely achievable price points (because all women deserve to look cool), all the while building communities and education abroad. The company just launched with former J Crew and Coach designer Eileen Vincett and Danica Sheptetys from Stella McCartney. Based in London, as one of the founding B Corp members in the UK, Land of Ed’s desiger diaper bags build schools with their proceeds - the first school will be in Chin State, Burma.