Emily Wagner is a beauty and wellness industry veteran, editorial voice, and creative strategist known for her discerning eye and no-BS approach to product discovery. She is the founder and Editor-in-Chief of Groomed LA, a long-standing digital magazine covering the latest in skincare, wellness tech, longevity, and next-gen beauty. Over the years, she’s tested everything from red light masks to powdered peptides to sleep tech — always with a sharp mix of skepticism, curiosity, and deep research.
Emily is also the founder of Micropause, a modern supplement brand supporting women through perimenopause, and the creator of The Work IN, a mindful fitness method rooted in movement, awareness, and long-term strength. Her background includes editorial leadership as Managing Editor of The Chalkboard Mag, more than two decades as a fitness professional and trainer, and years of brand consulting across the wellness, beauty, and lifestyle spaces.
At Emily Wagner Studio, she helps brands, founders, and emerging talent shape their identities, develop narratives, and build meaningful cultural presence. Her work spans content creation, creative direction, and strategy — with a focus on clarity, connection, and cutting through the noise.
