Support Reforestation With Your Finances 

Living more sustainability means reducing our consumption. But an entirely zero-waste life is not within reach for us all. So when we shop, we can strive to do so with intention instead of impulse. We can be cautious and conscious of what we buy and how often. And when we do, we can choose creators whose ethics align with ours. 

We can choose creators whose ethics align with ours.

No one action can suppress the environmental threats to our planet—though holding corporations and our governments accountable is certainly a start—but reforestation has been found to be a promising strategy. Trees absorb pollutants, release clean oxygen, and cool the planet; they reduce the risk of floods and landslides by capturing rainwater, and restore healthy biodiversity to hundreds of insect and animal species; and they reduce our stress and anxiety while also protecting our skin. The forestry industry also provides job opportunities to billions of people. 

The seven brands below–from accessories and home essentials to clothing and skincare—are meeting us where we’re at, by supporting the planting of trees with every purchase we make.

1. Ursa Major

Best For | Skincare
Ethics | Certified B Corp, nontoxic, cruelty-free, vegan options, made in the USA
Trees Planted | Donates $1 per order to plant a tree

For plant-powered face, body, and haircare, we love Vermont-based brand Ursa Major. Its products—like the sulfate-free shampoo, 4-in-1 face tonic, and deodorant spray sans baking soda—are inspired by adventure and infused with the outdoors, so you can expect ingredients like aloe, algae, willow bark, and birch sap. Nontoxic and made using natural aromas (not synthetic fragrances), the entire collection is suitable for all skin types.

Shop Ursa Major

2. Aspiration

Aspiration Zero Credit Card

The Good Trade Partner

Best For | Finances
Ethics | Certified B Corp, 1% for the Planet
Trees Planted | Debit & credit card offer tree-planting with every purchase

It’s an unfortunate truth, but many of the world’s major banks still finance projects that are harmful to our planet. While that may feel impossible to combat, we can make choices in our daily lives that put the Earth first. Though not a bank, digital banking alternative Aspiration helps cardholders spend and save in ways that are good for the environment. When members link their debit card to their Spend & Save account, they can earn cash-back at mission-driven brands (like Warby Parker and Girlfriend Collective) and feel confident that their deposits are fossil fuel-free—meaning they won’t fund projects like oil drilling or pipelines. And if cardholders upgrade to Aspiration Plus, their gas purchases are offset, too. Aspiration’s Zero credit card also plants a tree with every purchase so members can eliminate their carbon footprint each month while being rewarded for doing so.

Shop Aspiration

3. tentree

Best For | Apparel & accessories
Ethics | Certified B Corp, Climate Neutral Certified, ethical manufacturing, eco-friendly materials 
Trees Planted | 61,000,000+ (with plans to plant one billion by 2030)

As you might have guessed, tentree plants 10 trees for every purchase made. (Seriously! Start adding to cart!) The clothing company out of Vancouver crafts casual tops & bottoms, bags & beanies, and under, outer, & activewear from sustainable materials like organic cotton, hemp, and recycled polyester. (We personally love the cardigans and joggers.) Its transparency is top-notch too, as every product page educates buyers on how much water, waste, and CO2 was saved in the piece’s production.

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4. Public Goods

Best For | Home goods & everyday essentials
Ethics | Ethically sourced ingredients, cruelty-free manufacturing, sustainable products & packaging
Trees Planted | 100,000+

A true one-stop shop, digital marketplace Public Goods offers personal care, household, and grocery items at a fraction of the prices we’ve grown accustomed to paying. The D2C company cut out the distributors and retailers (along with their cost increases), and delivers eco-friendly innovations straight to your door. Expect tree-free paper, bottles made from sugar cane, and refills that reduce waste, as well as cruelty-free manufacturing, compostable packaging, and more. For every order placed (or email entered), Public Goods sends money to plant a tree, so subscribe–membership is $79/year–and save! 

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5. Joybird

Best For | Furniture & home decor
Ethics | Made-to-order, fair wages & labor, secondhand shop
Trees Planted | With each order placed, Joybird finances reforestation and restoration programs in North America

High-quality and customizable, there’s not much more you can ask for when furnishing a home, and Joybird specializes in just that. Whether sofa or storage unit, bar cart or bookcase, the modern and midcentury-inspired pieces are handmade and put through a rigorous system of quality-control checks. With every order, the manufacturer-retailer plants more trees than are used to create its products. And Joybird also offers a marketplace where you can shop its returned (and carefully inspected) items at discounted prices.

Shop Joybird

6. Karst

Best For | Stationery
Ethics | Certified B Corp, carbon-neutral, responsibly sourced materials, fair wages
Trees Planted | Plants a tree in your country for every notebook sold

Oh, you thought you needed paper to use a pen? Think again! Sydney-based stationery brand Karst fills its notebooks, notepads, planners, and journals with paper made from dust–well, more specifically, calcium carbonate, a repurposed construction waste. Without the use of trees, water, acids, or bleaches, Karst’s “stone” paper leaves a 60 percent smaller carbon footprint. And if all that wasn’t impressive enough, it’s waterproof, too. If you’re looking for task pads, pencils, sketchbooks, or customizable corporate stationery, Karst also has that covered.

Shop Karst

7. Summerland

Best For | Wellness & recreation
Ethics | Sustainable materials, made in the USA
Trees Planted | One tree is planted with every water pipe sold

California-based lifestyle brand Summerland is resolute in getting us to relax. Handmade in small batches using lead-free glazes and eco-friendly practices, it crafts ceramic pipes, bongs, and ashtrays–while also offering incense, artwork, and apparel made from hemp and organic cotton blends. For its designers, function, form, and sustainability are of equal importance, and every piece is inspired by connecting with nature.

Shop Summerland

The Aspiration Spend & Save Accounts are cash management accounts offered through Aspiration Financial, LLC (“AF”), a registered broker-dealer, Member FINRA/SIPC. The Aspiration Zero MasterCard is issued by Beneficial State Bank, member FDIC and offered through Aspiration Card Services, LLC (“ACS”). AF and ACS are subsidiaries of Aspiration Partners, Inc. (“Aspiration”). Neither Aspiration nor any of its subsidiaries are a bank and are unaffiliated with any other named entity.


The Good Trade editors endorse products we genuinely love. If you make a purchase through one of our affiliate links, we may earn a commission. Learn more here.