16 Ethical Fashion Instagram Influencers Who Will Inspire You To Have A More Conscious Closet

Ethical OOTD Inspiration

Looking to spice up your feed? Not sure how to incorporate a sustainable wardrobe into your daily lifestyle? Search no further than these fashion-forward women below. Learn their stories as you scroll through their curated pages and why living a conscious life is important to them. Grab daily tricks of the trade on how to style pieces you already own in with ethical purchases. Who knows—maybe you’ll get so inspired you’ll be on our next list!


1. Kathleen | @consciousnchic

Blogging since 2009, Kathleen—aka Kat—has been sharing her knowledge and experience on sustainable and ethical fashion. Currently residing in the US, Kat’s Instagram is the destination for learning how to live a more stylish and conscious lifestyle firsthand.

What Inspires Us | Her dedication to causes like women’s issues and labor trafficking. Also bringing light into our insta feed through wonderful quotes and chic ways to style ethical goods.

Words From The Influencer | “Style is Queen but fit is King! Don’t follow trends. Dress to compliment your body and werk it!”


2. Michelle | @michelleforgood

Los Angeles conscious lifestyle influencer Michelle Chavez is focused on purchasing products that do not hurt people or the environment—and creating amazing styles while doing it. Her Instagram is an insight into her busy day-to-day life filled with fun-loving fashion.

What Inspires Us | Not being able to find the ethical fashion products she desired, Michelle set out and co-founded The Tote Project, which creates amazing bags that empower survivors of sex trafficking worldwide.

Words From The Influencer |  “Some people will tell you that once you wear an outfit or take photos in it, you shouldn’t be seen wearing it again, but I completely disagree… If something looks good on you why not enjoy it instead of buying into hyper-consumerism that leads to pollution.”


3. Aditi | @aditimayer

Based in Los Angeles, Aditi Mayer’s beautifully-curated Instagram is where she shares her love of fashion photography and sustainable fashion. She aims to bring together looks that unite style, sustainability, and social politics.

What Inspires Us | The wonderful way Aditi uses visual storytelling to bring nature into her stunning photos. Aditi is also able to engage with her followers on the best ways to unite activism and ethical fashion.

Words From The Influencer | “Integral to the rise of ethical fashion in mainstream fashion culture are brands that are appealing in their aesthetic as well as ethics.”


4. Jessica | @englishlassinla

Jessica is, as described, an English lass exploring her new home in Los Angeles. Focused on ethical fashion and living a sustainable lifestyle, her vibrant Instagram gives a fun take on how to create the life you want while helping others and the earth.

What Inspires Us | Her passion for clothing with purpose and being able to give back to communities in need through fashion.

Words From The Influencer | “As the world grows more ethically conscious and consumers look to understand the ecological and human footprint of their clothing, this movement for timeless, higher-quality clothing will only grow, which I’m really excited about.”


5. Shannon | @shannydoots

Based in Chicago, Shannon showcases size-inclusive ways to wear sustainable fashion. We love her minimalist approach and her cat snaps bring a little joy to our feed.

What Inspires Us | We love how open Shannon is and willing to share her journey to inspire others to venture into having a conscious closet.

Words From The Influencer | “I’m making an effort to pursue more color and more playful combinations this year instead of defaulting to safe, predictable (and sometimes boring) outfits. Sometimes it will work, and sometimes it may not. I’m cool with that.”


6. Corinna | @kissenundkarma

Dreaming of cozy fog-filled mornings in the fall and summer farmer’s markets while living a sustainable lifestyle? Then Corinna’s Instagram is for you. Based in Germany, her mix of secondhand clothing and ethical fashion create the perfect casual day looks.

What Inspires Us | How involved she is in educating others on ways for every individual to get involved in ethical and sustainable fashion, while also informing her followers of the exact ways her clothing fits in.

Words From The Influencer | “Take a moment to clear your mind, breathe deeply and think about what you’re grateful for. Nature always helps me to refocus on what’s important.”


7. Swati | @swatidixit28

Swati Dixit is a fashion blogger exploring the road to responsible fashion from Bangalore to Atlanta. Her feed is filled with wallpaper-worthy images showing off her bright and colorful sustainable wardrobe all over the world.

What Inspires Us | Swati’s love for styling and ethical fashion is evident in all her ‘grams but most importantly she is out there inspiring girls to find their personal style and follow their dreams by sharing what inspires her.

Words From The Influencer | “I feel like there’s no greater joy than being yourself and being happy with the way you are. It’s totally OK to be inspired by someone but always remember to be original.”


8. Leah | @unmaterialgirl

Australian-born blogger Leah had her eyes opened to the world of slow fashion when she took a volunteer trip to Brazil, and has been an advocate ever since. Her chic, creative lifestyle will have you booking a trip to Australia in a heartbeat.

What Inspires Us | Leah brings light to how living a minimalist lifestyle and wearing sustainable fashion is attainable for the every girl. She also advocates for business being a force for good, inspiring young women entrepreneurs to go after their goals.

Words From The Influencer | “I’m a bag minimalist. For as long as I can remember, I’d only own one perfect bag (at the moment it’s my leather backpack) for years, until it would eventually fall apart”


9. Amber | @theconsciouscut

Amber’s motto is that style shouldn’t be without substance and through her wonderfully curated Instagram, we can see how much style is involved! Her girly, beachy style is like taking a mini vacay when visiting her page.

What Inspires Us | That Amber is always giving us the facts. She is completely transparent with what her clothing is made of and who it benefits.

Words From The Influencer | “Fashion should be for the people, not the other way around. Trends shouldn’t dictate how you dress, nor how you feel about yourself. You decide who you are. You express who you are by what you choose to wear and the way you live. Nothing else.”


10. Candice | @candicemtay

From Toronto, Canada, Candice is dedicated to constantly learning more about living a sustainable lifestyle and keeping up with the conversation by involving her followers in a dialogue.

What Inspires Us | We love that Candice is open to the ever-changing world of living a conscious life and always helping to educate her ‘gram fam.

Words From The Influencer | “A zero waste lifestyle can seem daunting at first. Quick tip! Just start with the basics.”


11. Kara | @theflippside

Based in San Francisco, Kara has a fun approach to slow fashion and green style, playing with light and neutrals in her ‘gram.

What Inspires Us | We love the sense of humor she brings to her #ootd’s—even her bio of “fashion, but make it slow” brings a little joy to our feed.

Words From The Influencer | “Shopping secondhand is wonderful and financially probably more responsible for most of us. It also allows me to save for high quality, ethical and season-less items that I know I won’t give up on.”


12. Jasmine | @msjasminerose

A film student in NYC, Jasmine combines her love for thrifting and sustainability into her day-to-day life. Her feed is filled with bright smiles and great clothing.

What Inspires Us | We love her inspirational captions which not only bring us ideas on how to style a bright red skirt, but also help us to live a more full life.

Words From The Influencer | “The amazing thing about being a cruelty-free/vegan lifestyle blogger is not only can I still work with amazing brands.. But I can do so WITHOUT having to sacrifice what I stand for.”


13. Brianna | @theconstantcloset

A PhD candidate and mother, Brianna is a force to be reckoned with. Logging her outfits on Insta, she focuses on responsibly-sourced and secondhand clothing to make up her closet.

What Inspires Us | Brianna shows that everyone has time to dedicate to learning how to have a sustainable wardrobe. Her layering techniques breathe new life into outfits and will inspire new ways to wear whatever is in your closet.

Words From The Influencer | “I actually find packing for trips a bit stressful. As someone who feels very connected to her wardrobe and how it is curated in its entirety, it’s hard for me to decide what to bring and what to leave behind.”


14. Sara | @petraalexandra

Located in Ontario, Sara brings a little bit of California cool inspiration to her Canadian closet.

What Inspires Us | We love her creativity with making outfits look new while trying to scale down her wardrobe. Seeing how many fresh combinations Sara is able to make inspires us to take a second look in our own drawers.

Words From The Influencer: “I've been doing a very slow downscale and shift to consciously made clothes... I'm a big believer in pacing yourself, even when redefining your style. And so much of what I wear is still old fast fashion.”


15. Estelle | @estelle_spch

Calling Paris home, Estelle brings a dreamy vision to wearing a conscious wardrobe. Besides making you want to book a trip to France immediately, she is the kind Blair Waldorf inspo you’ve been waiting for.

What Inspires Us | We love Estelle’s passion for couture fashion while making it eco-friendly by finding conscious brands and new ways to wear couture.

Words From The Influencer | “I love the the spirit of “responsible dressing”: basics we always take pleasure in wearing”


16. Mariana | @mariana_nichifor

A lawyer and content creator in Russia, Mariana brings a sense of class and elegance to sustainable street fashion. She is focused on discovering new brands and bringing inspiration to those looking to mix up their current closet.

What Inspires Us | We love her mix of classic pieces with unique flair. Mariana shows how to do businesswear with style.

Words From The Influencer | “Sustainability is the most important task of humanity. Protect the resources of nature, take care of the new generations!”


Keep the inspiration scrolling!


Sarah Spoljaric is a California girl through and through. She has a BA in World History from one of the top 10 greenest campuses in the world; The University of California, Merced and is a Content Curator for the visual travel app Trepic. She has a background in museum curating, loves reading women’s travel journals and is in search of the perfect IPA. She’s passionate about exploring this beautiful world that ethically-produced goods help to protect. Say hi on Instagram!