What’s better than coming out of the shower feeling squeaky clean and wrapping yourself up in a warm bath towel? Few things feel as luxurious or relaxing—especially when you snuggle up in a towel made from organic and natural materials. 

But do you know what your towels are made from? I’ve had my current towels for over a decade and the tags have long since faded or been cut off. My unmatching washcloths are just as old, and are in even worse shape—they’re hardly square anymore thanks to shrinking, and the edges are tattered and frayed. 

The whole setup makes showering feel like a chore, even though it’s a crucial practice for maintaining my mental (and physical) health. So to find the very best of the best in 2023, I’ve reviewed organic towels from our favorite brands to see which ones meet my standards for quality, sustainability, and affordability. 

Below, you’ll find my seven favorite towels and bath sheets, all made using natural and pesticide-free materials and produced in fair labor environments. There’s a wide range of pricing, but know this: you can’t go wrong with any of these bath linens. (For extra luxury, upgrade to a bath sheet—I’ve never tried one before now, and am absolutely smitten).

For me, I’ll eventually retire my old towels and use them for cleaning or share them with my pets (maybe even donate to an animal shelter). But from here on out, I’m sold on plush towels for my self-care shower routine, especially since they’ll last me another ten years—or more.

My old towels for reference!

Don’t forget to top off your bathing experience with these organic body washes and organic shampoo brands. Scrub-a-dub. 🛁

Most Affordable | Best Bath Sheet | Most Luxurious

1. Under The Canopy

Materials | 100 percent GOTS Certified organic cotton
Sustainability | Made in environmentally certified factories in India and Bahrain, ethical production practices
Standard Towel Price | $18–$22

If you’re looking for a beautiful towel for an affordable price, Under The Canopy is the way to go. I tested the blush plush organic towel, which looks nice and plush when folded and hanging; it’d be an excellent choice for a luxurious guest bathroom without spending so gosh darn much on towels. I didn’t find these towels to be the softest option on the list—but I do think they’ll get softer with time and washing. Spring for the bath sheets if you have the space!

You can save 10 percent more by bundling, making Under The Canopy the most affordable options on this list.

2. Avocado

Materials | 100 percent GOTS Certified organic cotton
Sustainability | MADE SAFE® certified, Climate Neutral Certified
Standard Towel Price | $84
Discounts Available | Use code GOODTRADE at checkout to save 10% sitewide

I wrapped myself in Avocado’s organic cotton bath sheets after a shower on a particularly cold day, and almost didn’t want to get dressed. It was that comfortable, and very, very large. The only reason these towels didn’t make my number one pick was the price. Avocado’s prices reflect the longevity, quality, and sustainability of the products, but spending triple digits on a bath sheet ($119 to be precise) may be difficult to justify for most folks. But, oh, the absolute delight it was to wrap myself in one of these luxuriously soft and warm bath sheets! Add these Avocado towels to a wedding registry or request as a gift, you won’t be disappointed.

First time customers can save 10% sitewide using code GOODTRADE at checkout.

3. Pact

Materials | 100 percent GOTS Certified organic cotton
Sustainability | Recyclable packaging & offset emissions, Fair Trade Certified
Standard Towel Price | $40

Pact is a one-stop shop for bedding, clothing, and bath linens for the whole family. The towels are soft and sensory-friendly, making them a great pick for kiddos (Pact offers three different textures—classic luxe, spa rib, and airy waffle). And they’re super cute! The available colors remind me of a day at the beach picking up seaglass; I tried the mineral, a beautiful dusky grey-green.

All of Pact’s towels come in at least a set of two, but choose a bigger bundle for almost 10 percent off. Pro tip: a bath sheet in spa rib would be a good budget-friendly alternative to Avocado’s bath sheet, coming in at $50 each.

4. Ettitude

Materials | 100 percent bamboo Lyocell
Sustainability | Bamboo sourced from FSC-certified sustainable forests, hypoallergenic
Standard Towel Price | $37

Small space-dwellers, rejoice! Ettitude’s towels are lush and soft, but not bulky or thick making them the best choice for folks who need to be smart with their storage. While these towels are not technically “organic,” they are made from bamboo lyocell which is all natural and sensitive skin-friendly. (I could almost envision these towels being repurposed as comfort blankets for little ones, and the hand towel is the perfect weight for a kitchen hand towel, too.) I’ve got my eye on the hair towel for my long-haired husband who needs a gentle way to dry his thick hair.

You can even bundle your towel set with a bamboo bathrobe to save up to 20 percent!

5. Boll & Branch

Materials | 100 percent GOTS Certified long-staple organic cotton
Sustainability | No pesticides used, water-saving processes
Standard Towel Price | $38–$48

Boll & Branch’s towels feel like vacation. There, I said it. If thick and fluffy is the name of your towel game, these are the ones for you. I tried two styles, the spa and the plush towels, and can say this—the plush towel’s fine terry loops make it super-soft right out of the box. It would be my first choice, even though it’s slightly pricier! (Keep an eye out for sales to snag these babies for a deal). The stone color would look fab in a modern, minimalist home or apartment.

Boll & Branch’s bundles will save you around 5 percent, although I do really like that you can purchase most items a la carte (for when you have houseguests or if your family grows).

6. Parachute

Materials | 100 percent GOTS Certified organic cotton
Sustainability | Oeko-Tex Standard 100 certified, climate neutral shipping
Standard Towel Price | $49

Wrapping myself in Parachute’s towels felt like a trip down memory lane. I was reminded of when I was a kid showering at my grandparents lake cottage after a long day of swimming. These mid-weight ribbed towels are made using only the finest long-staple natural Turkish cotton from the Aegean region, and feature a subtle ribbed texture. They’re the perfect balance between plushness and quick-drying! And how gorgeous are the mosaic towels?

You can order by piece, or save around 15 percent when you purchase an 18-piece bundle (which is great for wedding registries and housewarmings).

7. Coyuchi

Materials | 100 percent GOTS Certified organic cotton
Sustainability | Upcycling program through Coyuchi for Life
Standard Towel Price | $48–$78

I’ve had my eye on Coyuchi for a long time and am swooning over this stunning terra cotta organic towel—I never imagined I would love this color so much. This is a fabulous mid-weight ribbed towel that dries quickly without feeling too thin (or too overly fluffy). I am drawn to Coyuchi thanks to the range of styles and price points available—and its commitment to creating a circular lifecycle for your products which is great for heavy users. You can subscribe for your choice of bath towels at a low monthly rate, and receive new ones on a recurring basis. Coyuchi will then renew, upcycle, or recycle your gently used goods, as part of its commitment to sustainability.

You can select bundles of just towels, or select a variety of bathroom linens and save up to 10 percent.