Where To Shop Responsibly In London

In a city of almost nine million people and thousands upon thousands of boutiques and trinket shops, it is no small feat to search for sustainable and conscious brands in London.

We’ve got you’ve covered though. If you’ve lived here a while, chances are you’ve passed by a shop selling sustainable labels without even realizing it—we’re happy to find they are popping up quite frequently! Whether you’re searching for artisan goods, organic and vegan items, or eco-friendly finds, we promise London has something to offer. 

From the North End to Brixton, from the hidden gems in Islington to the high streets of Hackney, here is your go-to guide for sustainable fashion and home goods in England’s capital city.

**Note that this list is not exclusive—these are just a few of our favorite shops. Please feel free share your go-to London boutiques for sustainable and conscious finds with us on social media or in the comments below!

69b Boutique

Borough | Hackney (Central)
Visit For | Women’s fashion
Notable Brands | Here Today Here TomorrowMatt & NatPeople TreeThoughtVEJA

We’re slightly obsessed with 69b Boutique—a small and airy shop on Broadway Market in Hackney Central. The owners believe in transparency and brand accountability, and the boutique only carries labels committed to sustainability and environmentally responsible fashion production. This means that you can rest assured that every item on the racks of 69b was ethically and consciously made. 

While 69b looks quite small from the outside, don’t let the tiny (but adorable) showroom fool you. There are additional racks of clothing and shoes downstairs, and the shop often hosts a clearcut sale for the change of seasons (follow 69b on social media for these notifications).

Visit 69b Boutique Online


Borough | Hackney (Shoreditch)
Visit For | Men’s & women’s fashion, home goods
Notable Brands | Field NotesKinfolkMatt & NatThe Organic CompanyVEJA

AIDA isn’t just a shop selling independent and carefully curated brands; it’s a gathering space and a cafe. Founded by two sisters in 2012 (the boutique was named after their Nan), AIDA focuses on community and connection. Purposefully located on the busy high street of Shoreditch, the expansive space is host to numerous music events throughout the year, as well as artisan classes and sample sales. 

One of the largest boutiques on our list, AIDA carries almost a hundred independent fashion and homeware brands from all over the world—many of which are committed to sustainability. Take Anecdote, for example. This female-owned fashion label from Amsterdam produces quality, slow fashion pieces, and each item is made with local materials by family-owned ateliers in Portugal, Spain, and Italy.

Visit AIDA for wonderful fashion finds, as well as one-of-a-kind home goods or the latest Kinfolk magazine. Enjoy an organic fresh pressed juice while you shop and be sure to inquire about upcoming events!

Visit AIDA Online

The Third Estate

Borough | Islington (Holloway)
Visit For | Men’s & women’s vegan shoes
Notable Brands | FAIRNaeVEJA, Will’s Vegan Shoes

Primarily a vegan shoe shop, The Third Estate is one of North London’s most lovely gems. Inside, the space has an earthy, natural ambiance, and burning candles smell of oak and cotton. With an entire wall dedicated to displaying vegan footwear, this laid-back boutique is the perfect place to find cruelty-free trainers, dress shoes, sandals, and (of course) Chelsea boots. The shop also sells reasonably-priced, sustainable clothing and accessories. 

The Third Estate located in a somewhat discreet area so you probably won’t stumble upon it by chance unless you live in the neighborhood. Even still, it’s worth the trip. And it’s only a 20-minute walk from Camden Market where you can find some of London’s best vegan food trucks.

Visit The Third Estate Online

The Keep Boutique

Borough | Lambeth (Brixton)
Visit For | Women’s fashion
Notable Brands | Bibico, Matt & NatPeople TreeThought

The Keep Boutique began as a labor of love when owner Kate Richards—frustrated with her poor quality wardrobe and less than satisfactory day job—began collecting and blogging about ethical fashion finds. At first an outlet for her discontent, in 2012 she quit her job mapped out a business plan, and opened The Keep.

The Keep Boutique is a one-stop shop for ethical and affordable clothing items from brands committed to integrity and sustainability. More plainly: it’s a shop to purchase clothes you will keep. Located in the buzzing Brixton Village, Londoners who live south of the Thames will be pleased to find this darling shopping space—perfect for all your sustainable fashion and accessory needs. 

Visit The Keep Boutique Online


Borough | Online & Various London Pop-Ups
Visit For | Organic Cotton Shirts For Women

Soft. Light. Dreamy. These are the words that come to mind when wearing an organic cotton shirt created by Henrietta Adams, a London-based designer and the founder of Henri. Henri makes women’s shirts, the way they’re supposed to be made; the brand is committed to longevity, sustainability, and adding value to women’s wardrobes. Some of the Henri fabrics are even khadi—meaning the cotton is spun and then woven by hand.

We believe every London woman needs a shirt by Henri, and while the label does not have a permanent storefront in the city, Henri frequently hosts pop-ups and attends events across this city. Follow the brand on social media or visit the website for upcoming dates.

Visit Henri Online


Kayti Christian, a staff writer for The Good Trade, is a storyteller, creator, activist, and avid traveler hailing from Colorado, now living in London. With 30+ stamps in her passport, she is passionate about responsible tourism and is always looking for new ways to be a more conscious traveler. She is currently pursuing her MA in Creative Nonfiction Writing at City, University of London.