A Week Of Outfits With Lauren Anderson,
Founder Of Super Bloom
The Good Trade's Week of Outfits Series highlights women that have personally inspired us to shop and live with intention. Each woman takes her own unique approach to slow fashion and demonstrates how beautifully sustainable fashion can come to life. Today we're excited to share a week of outfits from Lauren Michelle Anderson, who promotes body-positivity and embroiders secondhand clothes through her brand, Super Bloom!
I first started learning about ethical fashion in high school. I started a club for an organization called Krochet Kids and learned all about their mission and why it was important. It was then that I started learning about the importance of a responsible supply chain and ethical practices in the fashion industry.
My passion for ethical fashion has only grown since then, and now I love educating others on the importance of being ethical and sustainable in the fashion space. I want to be a part of perpetuating change in the fashion industry, which is why I started my own brand, Super Bloom, which upcycles secondhand pieces and gives them new life.
I started posting my ethical outfits on Instagram about nine months ago. What compelled me to start posting is the fact that there are very few people in the ethical fashion space with my body type. I identify as curvy and am between plus and straight sizes. It can often be incredibly difficult to find ethical pieces in my size, since most ethical brands focus on making clothes for smaller sizes.
I wanted to play a part in changing that. I put a lot of effort into making my Instagram an educational, positive, and inspiring corner of the internet. When I get a message from someone saying that I helped them realize they could wear ethically-made pieces even at a bigger size, I know all of my hard work is worth it.
Though I love supporting size-inclusive slow fashion brands, my personal motto is secondhand first. I love thrifting and always try to thrift a piece before buying a brand new one. That’s my personal mindset and value set. However, being a midsize person makes that a struggle sometimes. My size reminds me that being able to wear sustainable and ethical clothing is a total privilege. My advice to people just transitioning to ethical fashion is to come up with your own value set that works for you—make that your guide to sustainable fashion. None of us are perfect, but if we all just put in as much effort as possible, we can change the fashion industry for the better.
One of the biggest parts of what I do is thrifting. I thrift pieces for my own closet and I thrift pieces for my brand, Super Bloom. I go thrifting about three times a week and I always want to be comfortable and ready when I go. I think I could run a marathon in my Eli & Barry pants, so they’re always my go-to.
The theme of today is pizza and podcasting. A turtleneck and skinny jeans combo is my favorite look for when I need to be put together (for a pizza brunch) and also comfortable (for recording my podcast).
I’m lucky enough to live a few minutes away from some of the most beautiful beaches. Because of that, I try to go to the beach as much as possible. A linen skirt is my favorite thing to wear to the beach, especially when you know you’re going to be chasing after dogs!
This outfit is entirely thrifted! Secondhand is always my first choice and I feel lucky that I can put together an entirely secondhand outfit that I love. It took me so long to find the perfect pair of vintage Levi’s, so I absolutely cherish these jeans.
Don’t tell anybody, but this outfit is totally inspired by the upcoming collection for my brand, Super Bloom. Denim shorts are going to play a huge part in the summer drop, so I had to find a pair for my closet as well.
I am a total introvert, and sometimes I just need to stay home and hang out with my dog. These are also the days where I create the pieces for my brand because my “job” requires a lot of crafting on the couch. I love the Dôen tees because they’re totally soft but make an outfit a little more put together.
I love coffee and I love going to coffee shops. Getting an oat milk latte is one of my favorite parts of my day. This cardigan is one of my favorite things to wear on a coffee run because it’s cozy, comfortable, and makes anywhere feel like your living room.