Newsletter Overview

The Good Trade is a trusted voice for sustainable brand recommendations and lifestyle tips, serving 1M unique users per month with well-researched product guides, editorials, and essays. We’re on a mission to host a vibrant community that values sustainability, slow living, and self-care. To further our mission, we publish a daily email newsletter that goes out every M-F morning (PST) to 250,000 subscribers.

Our newsletter community is made up of highly educated, professional women who are sustainability-minded and early brand adopters. The Daily Good email offers our subscribers product recommendations, playlists, articles, recipes, job listings, and much more. Here is a recent edition.

Don’t just take it from us—our readers say The Daily Good is the best way to start their day:

“I absolutely love the gentle kindness and insight with which The Daily Good guides my day. I cherish this newsletter and it’s inclusivity, diversity, and warmth.” — Rachel L.

“The Daily Good offers perfectly curated content that actually makes me feel good about myself. This is a lost art in a world where women’s media is constantly telling you how to be better, look better, and do more.” — Chiboza I.

“To the lovely editors at The Daily Good, thank you for sharing your insights on sustainable products. The Daily Good is a treasured and essential part of my daily routine.” — Bethany H.

Subscriber Stats

Sponsorship Types

We have two sponsor placement types available per edition.

The “Browse” section of the newsletter is the perfect place to showcase your brand product with compelling copy and imagery to encourage readers to convert and become long-time brand advocates.

The “Good News” section of the newsletter is our version of the ‘classifieds section’ of a newspaper and is the perfect place to feature your own newsletter, a service, job listing, or other announcement.


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