Ethical Lingerie Brands

For a woman, there may be nothing as personal as what we’re wearing underneath. Our lingerie starts our day with us and should be comfortable, make us feel confident and effortlessly sexy, and ideally it should reflect our values for ethics and sustainability. There are a growing number of ethical and sustainable clothing brands that respect both people and the planet, but ethical swimwear and ethical lingerie lines - especially ones that make us look and feel amazing - are fewer and farther between. If you’re ready to update the everyday essentials to brands that are ethical, sustainable and conscious check out our 11 favorite conscious lingerie lines below.

This guide is sponsored by Azura Bay, our favorite one-stop-shop for a curated collection of luxurious ethically made & eco-friendly lingerie, swim & loungewear. View The Collection Here. 


Ethical & Sustainable | Job creation, fair wages, eco-friendly materials & processes
Lingerie Products | Underwear & bras
Price Range | $18 - $125

Naja is serious about empowering women. And not just the the women who wear their lingerie. Through Naja's Underwear for Hope program, Naja trains and employs single mothers in Colombia to sew their handmade pieces. They use digital printing, reducing water waste and strive to include fabrics made from recycled plastic bottles in each of their collections. We love their Nude For All collection, with 7 shades of nude basics.  

Shop Naja Online

Azura Bay

Ethical & Sustainable | Carries eco-friendly & ethically made brands, gives back
Lingerie Products | Bras, underwear, slips, camisoles, swimwear
Price Range | $32 - $198

Azura Bay carries a curated collection of ethical, eco, organic, & fair trade lingerie brands - including some of our favorites like Sokoloff, PACT and Vitamin A. And many of the brands they carry are female owned. Azura Bay is committed to choosing green practices as much as possible through their packaging and when you make a purchase, the company will donate a portion of the proceeds from your order to one of three charitable organizations of your choice (learn more on their Giving Back page).

Shop Azura Bay Online


Ethical & Sustainable | B Corp, responsible production
Lingerie Products | Tees, cotton underwear, socks
Price Range | $17 - $43

PACT apparel is pretty obsessed with making cotton basics that make the world a better place. The certified B Corp goes to great lengths to make sure their entire supply chain, from the growing and harvesting of the organic cotton to the final sewing and all the processes in between, are as clean and responsible as possible. Their super soft underwear are 100% cotton and range from XS-XL.

Shop PACT Apparel Online


Ethical & Sustainable | Made from organic bamboo, low-waste production, recycled packaging
Lingerie Products | Bras, underwear, socks
Price Range | $10 - $30

Boody keeps things ultra-simple with their basics made from viscose from organic bamboo. These affordable and sustainable undergarments are comfortable enough for everyday wear, and they'll soon become a staple in your wardrobe. You'll love the breathability of this fabric - it keeps you cool in the summertime and warm in the winter thanks to bamboo fiber's thermo-regulating qualities. Boody also offers activewear and men's and children's clothing, so you can shop bamboo basics for the whole family!

Shop Boody Online

Brook There

Ethical & Sustainable | Organic cotton, made in the USA
Lingerie Products | Bras, underwear, slips, camisoles
Price Range | $32 - $198

Brook There makes elegant and sustainable lingerie from organic cotton and silk that is durable, soft, and natural. Their designs focus on beautiful and long-lasting construction, and soft and comfortable fits. The lingerie garments are designed, cut, and sewn in Greater Portland, on the beautiful coast of Maine. If you're looking for lingerie that goes back to the basics, this is it!

Shop Brook There Online


Ethical & Sustainable | Fair Trade Certified, organic cotton
Lingerie Products | Underwear
Price Range | $9 - $11

Etiko has been a pioneer in the ethical fashion and production movement for over ten years, aiming to do as much good as possible in the world. Their numerous certifications and direct relationships with their factories ensure that their product is made in a fair wage, child labor-free environment in a sustainable and eco-friendly way.

Shop Etiko Online

Style Saint

Ethical & Sustainable | Made in USA, fair wages, sustainable materials
Lingerie Products | Bralettes
Price Range | $54 - $58

Based in Los Angeles, Style Saint is driven by a belief in making products that matter and pieces that last. They focus on quality over quantity, using earth friendly sustainable materials that are ethically sewn. They stand firm in their belief that fashion should be neither fast nor disposable. In addition to their lingerie collection, they carry a full line of women’s wear.

Shop Style Saint Online


Ethical & Sustainable | Ethical production, recycled packaging
Lingerie Products | Plus size & LGTBTQIA inclusive lingerie, tops & loungewear
Price Range | $25 - $79

Bluestockings' mission is to empower people who have been marginalized by the mainstream lingerie industry and to offer them an experience that reflects their identities, their bodies, and their values.  They source brands that are LGBTQIA+ inclusive, size inclusive and can prove humane and ethical conditions across their supply chains. Bluestocking also has a profound commitment to minimizing waste, their packaging is 100% recycled and reusable, and some is biodegradable.

Shop Bluestockings Online

Harlow & Fox

Ethical & Sustainable | Materials sourced in Europe, made to order
Lingerie Products | Lingerie sizes 30-38 DD-G
Price Range | $71 - $157

Harlow and Fox was founded in 2011 with a mission to create effortlessly elegant, beautifully luxurious lingerie, exclusively designed for sizes 30-38 DD-G. Founder and creative director Leanna Williams began developing the brand from her own desire for elegant, captivating garments without a compromise on fit for a fuller bust, after finding a lack of lingerie available in her size which she felt truly embodied a luxury aesthetic. The entire collection is designed in Great Britain, using materials sourced from all over Europe.

Shop Harlow & Fox Online

First Base

Ethical & Sustainable | Sustainable & recycled fabrics, organic cotton, transparent, ethical production
Lingerie Products | Sports bras, underwear, swimwear
Price Range | $46 - $56

First Base, "the ultimate sports lifestyle brand," is covering all their bases - they're ethically produced from sustainable and recycled fabrics. Plus, their packaging is made from recycled and biodegradable materials. We love the activewear from this no-holds-barred brand that's changing the game when it comes to fair fashion. First Base has everything the adventurous woman needs to stay active, well-dressed, and supported.

Shop First Base Online


Ethical & Sustainable | Vegan, sustainable materials, fair wage production
Lingerie Products | Soft-bras, panties & bodysuits
Price Range | $39+

WORON is a Scandinavian brand based in Copenhagen, founded by two sisters who believe that sustainability is not just the future, it is now! Their super-soft, super comfortable basics are made sustainably from the crafting, to the handling of each product and finally to the timeless design that can stay in your wardrobe season after season - year after year.

Shop WORON Online