Ethical Lingerie Brands

For a woman, there may be nothing as personal as what we’re wearing underneath. Our lingerie starts our day with us and should be comfortable, make us feel confident and effortlessly sexy, and ideally it should reflect our values for ethics and sustainability.

There are a growing number of ethical and sustainable clothing brands that respect both people and the planet, but ethical swimwear and ethical lingerie lines - especially ones that make us look and feel amazing - are fewer and farther between. If you’re ready to update the everyday essentials to brands that are ethical, sustainable and conscious check out our favorite conscious lingerie lines below.


This guide is sponsored by Azura Bay, our favorite one-stop-shop for a curated collection of luxurious ethically made & eco-friendly lingerie, swim & loungewear. View The Collection Here. 


1. Organic Basics

Ethical & Sustainable | Sustainable & ethical production with GOTS-certified cotton, use recycled packaging
Lingerie Products | Underwear & non-wired bras in basic colors, socks, tees
Organic | Yes
Price Range | $16–$148

Organic Basics makes super comfortable everyday undergarments from high quality organic materials, living up to their motto of “Basically Better Made.” By weaving silver into their organic cotton, their SilverTech pieces are antibacterial and heat regulating (meaning fewer washes necessary). They even offer packs of their most-loved sets and pieces so that you can easily make the switch to a more sustainable underwear drawer!

Shop Organic Basics Online


2. Naja

Ethical & Sustainable | Job creation, fair wages, eco-friendly materials & processes
Lingerie Products | Underwear & bras
Organic | No
Price Range | $18–$125

Naja is serious about empowering women. And not just the the women who wear their lingerie. Through Naja's Underwear for Hope program, Naja trains and employs single mothers in Colombia to sew their handmade pieces. They use digital printing, reducing water waste and strive to include fabrics made from recycled plastic bottles in each of their collections. We love their Nude For All collection, with 7 shades of nude basics.  

Shop Naja Online


3. Azura Bay

Ethical & Sustainable | Carries eco-friendly & ethically made brands, gives back
Lingerie Products | Bras, underwear, slips, camisoles, swimwear
Organic | Certain product lines
Price Range | $32–$198

Azura Bay carries a curated collection of ethical, eco, organic, & fair trade lingerie brands - including some of our favorites like Sokoloff, PACT and Vitamin A. And many of the brands they carry are female owned. Azura Bay is committed to choosing green practices as much as possible through their packaging and when you make a purchase, the company will donate a portion of the proceeds from your order to one of three charitable organizations of your choice (learn more on their Giving Back page).

Shop Azura Bay Online


4. Boody

Ethical & Sustainable | Made from organic bamboo, low-waste production, recycled packaging
Lingerie Products | Bras, underwear, socks
Organic | Yes
Price Range | $10–$30

Boody keeps things ultra-simple with their basics made from viscose from organic bamboo. These affordable and sustainable undergarments are comfortable enough for everyday wear, and they'll soon become a staple in your wardrobe. You'll love the breathability of this fabric - it keeps you cool in the summertime and warm in the winter thanks to bamboo fiber's thermo-regulating qualities. Boody also offers activewear and men's and children's clothing, so you can shop bamboo basics for the whole family!

Shop Boody On Amazon Prime


5. Everlane

Ethical & Sustainable | Ethical production process, radical transparency
Lingerie Products | Cotton underwear, unlined bras, bodysuits
Organic | No
Price Range | $12–$30

Everlane has done it again—their new underwear collection is an instant wardrobe staple. Their super-soft Supima cotton and elegant, minimalist designs come in at an affordable price point (a pair of panties costs $12 while their tank bra is $22). Everlane is known industry-wide as a leader in transparent production, and we love their dedication to keeping their manufacturers safe, well-paid, and happy.

Shop Everlane


6. PACT

Ethical & Sustainable | B Corp, responsible production
Lingerie Products | Tees, cotton underwear, socks
Organic | Yes
Price Range | $17–$43

PACT apparel is pretty obsessed with making cotton basics that make the world a better place. The certified B Corp goes to great lengths to make sure their entire supply chain, from the growing and harvesting of the organic cotton to the final sewing and all the processes in between, are as clean and responsible as possible. Their super soft underwear are 100% cotton and range from XS-XL.

Shop PACT Apparel Online


7. Lara Intimates

Ethical & Sustainable | Use deadstock materials, handmade in-house in London, waste reduction practices
Lingerie Products | Bras, underwear, bodysuits
Organic | No
Price Range | £20–£85 

Lara Intimates believes that the most sustainable fabric is the fabric that already exists—that’s why all of their uniquely feminine pieces are made from reclaimed luxury fabrics. Each undergarment is handmade in their London factory/headquarters, where they pay their makers fairly, save all of their fabric scraps for upcycling, and control their manufacturing quantities to limit stock waste.

Shop Lara Intimates Online


8. Pansy Underwear

Ethical & Sustainable | Made in USA from all domestic materials, organic cotton
Lingerie Products | Bras, underwear, robes, socks, loungewear
Organic | Yes
Price Range | $39–$64

From seed to store, all of Pansy’s bras and underwear are made in the USA: their cotton is grown organically in Texas, their elastic is made in South Carolina, and the pieces are sewn and dyed in California. Pansy’s high quality, simple underwear is perfect for everyday wear, and we guarantee that you’ll fall in love with their inspired colors and their bright, sunny, and comfortable-chic aesthetic.

Shop Pansy Online


9. Land Of Women

Ethical & Sustainable | Made in USA
Lingerie Products | Bras, underwear, camisoles, slips
Organic | No
Price Range | $45–$195

We love beautiful minimalist pieces in our wardrobes, and Land Of Women delivers with an extra dose of practicality! Their lingerie is intentionally designed by women, for women, with the goal of moving with your through your daily life—so they’re super soft and durable. All of Land Of Women’s pieces are cut and stitched locally in New York.

Shop Land Of Women Online


10. Brook There

Ethical & Sustainable | Organic cotton, made in the USA
Lingerie Products | Bras, underwear, slips, camisoles
Organic | Yes
Price Range | $32–$198

Brook There makes elegant and sustainable lingerie from organic cotton and silk that is durable, soft, and natural. Their designs focus on beautiful and long-lasting construction, and soft and comfortable fits. The lingerie garments are designed, cut, and sewn in Greater Portland, on the beautiful coast of Maine. If you're looking for lingerie that goes back to the basics, this is it!

Shop Brook There Online


11. WORON

Ethical & Sustainable | Vegan, sustainable materials, fair wage production
Lingerie Products | Soft-bras, panties & bodysuits
Organic | No
Price Range | $39+

WORON is a Scandinavian brand based in Copenhagen, founded by two sisters who believe that sustainability is not just the future, it is now! Their super-soft, super comfortable basics are made sustainably from the crafting, to the handling of each product and finally to the timeless design that can stay in your wardrobe season after season - year after year.

Shop WORON Online


12. Hanky Panky

Ethical & Sustainable | Made in USA, sustainable practices,
Lingerie Products | Bras, underwear, sleepwear, bridal
Organic | Certain product lines
Price Range | $22–$115

For over 40 years, Hanky Panky has been innovating and crafting high-quality undergarments in the USA. Hanky Panky is a trendsetter in the industry, and offers some of the most comfortable underwear around in beautiful, long-lasting lace and vibrant colors. They also offer plus size organic cotton panties! We love their dedication to sustainable, waste-reducing practices and their commitment to domestic manufacturing—all of the fabric and trims in their Signature Lace collection is grown in the USA!

 Shop Hanky Panky Online


13. Bluestockings

Ethical & Sustainable | Ethical production, recycled packaging
Lingerie Products | Plus size & LGBTQIA+ inclusive lingerie, tops & loungewear
Organic | Certain products
Price Range | $25–$79

Bluestockings' mission is to empower people who have been marginalized by the mainstream lingerie industry and to offer them an experience that reflects their identities, their bodies, and their values.  They source brands that are LGBTQIA+ inclusive, size inclusive and can prove humane and ethical conditions across their supply chains. Bluestocking also has a profound commitment to minimizing waste, their packaging is 100% recycled and reusable, and some is biodegradable.

Shop Bluestockings Online


14. Harlow & Fox

Ethical & Sustainable | Materials sourced in Europe, made to order
Lingerie Products | Lingerie sizes 30-38 DD-G
Organic | No
Price Range | $71–$157

Harlow & Fox was founded in 2011 with a mission to create effortlessly elegant, beautifully luxurious lingerie, exclusively designed for sizes 30-38 DD-G. Founder and creative director Leanna Williams began developing the brand from her own desire for elegant, captivating garments without a compromise on fit for a fuller bust, after finding a lack of lingerie available in her size which she felt truly embodied a luxury aesthetic. The entire collection is designed in Great Britain, using materials sourced from all over Europe.

Shop Harlow & Fox Online


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