12 Ethical Lingerie Brands For The Modern Woman

Ethical Lingerie Brands

For a woman, there may be nothing as personal as what we’re wearing underneath. Our lingerie starts our day with us and should be comfortable, make us feel confident and effortlessly sexy, and ideally it should reflect our values for ethics and sustainability. There are a growing number of ethical and sustainable clothing brands that respect both people and the planet, but ethical swimwear and ethical lingerie lines - especially ones that make us look and feel amazing - are fewer and farther between. If you’re ready to update the everyday essentials to brands that are ethical, sustainable and conscious check out our 12 favorite conscious lingerie lines below.


This guide is sponsored by Azura Bayour favorite one-stop-shop for a curated collection of luxurious ethically made & eco-friendly lingerie, swim & loungewear. View The Collection Here. 



1. Naja

Products | Underwear, Bras

Price Range | $18-$125

Ethical & SustainableNaja Lingerie is serious about empowering women. And not just the the women who wear their lingerie. Through Naja's Underwear for Hope program, Naja trains and employs single mothers in Colombia to sew their handmade pieces. They use digital printing, reducing water waste and strive to include fabrics made from recycled plastic bottles in each of their collections. We love their Nude For All collection, with 7 shades of nude basics.  

Shop Naja Online


2. Brook There

Products |  Bras, Underwear, Slips, Camisoles

Price Range | $32-$198

Ethical & SustainableBrook There makes elegant and sustainable lingerie from organic cotton and silk that is durable, soft, and natural. Their designs focus on beautiful and long-lasting construction, and soft and comfortable fits. The lingerie garments are designed, cut, and sewn in Greater Portland, on the beautiful coast of Maine.

Shop Brook There Online


3. Azura Bay

Products |  Bras, Underwear, Slips, Camisoles

Price Range | $32-$198

Ethical & Sustainable | Azura Bay carries a curated collection of ethical, eco, organic, & fair trade lingerie brands - including some of our favorites like Sokoloff, PACT and Vitamin A. And many of the brands they carry are female owned. Azura Bay is committed to choosing green practices as much as possible through their packaging and when you make a purchase, the company will donate a portion of the proceeds from your order to one of three charitable organizations of your choice (learn more on their Giving Back page).

Shop Azura Bay Online


4. Pact Apparel

Products | Tees, Cotton Underwear, Socks

Price Range | $17-$43

Ethical & Sustainable  | PACT apparel is pretty obsessed with making cotton basics that make the world a better place. The certified B Corp goes to great lengths to make sure their entire supply chain, from the growing and harvesting of the organic cotton to the final sewing and all the processes in between, are as clean and responsible as possible. Their super soft underwear are 100% cotton and range from XS-XL.

Shop PACT Apparel Online


5. Bluestockings

Products | Plus Size & LGTBTQIA Inclusive Lingerie, Tops & Lounge

Price Range | $25-$79

Ethical & Sustainable | Bluestockings' mission is to empower people who have been marginalized by the mainstream lingerie industry and to offer them an experience that reflects their identities, their bodies, and their values.  They source brands that are LGBTQIA+ inclusive, size inclusive and can prove humane and ethical conditions across their supply chains. Bluestocking also has a profound commitment to minimizing waste, their packaging is 100% recycled and reusable, and some is biodegradable.

Shop Bluestockings Online


6. Harlow & Fox

Products | Lingerie Sizes 30-38 DD-G

Price Range | $71-$157

Ethical & SustainableHarlow and Fox was founded in 2011 with a mission to create effortlessly elegant, beautifully luxurious lingerie, exclusively designed for sizes 30-38 DD-G. Founder and creative director Leanna Williams began developing the brand from her own desire for elegant, captivating garments without a compromise on fit for a fuller bust, after finding a lack of lingerie available in her size which she felt truly embodied a luxury aesthetic. The entire collection is designed in Great Britain, using materials sourced from all over Europe.

Shop Harlow & Fox Online


7. Woron

Products | Soft-bras, Panties & Bodysuits

Price Range | $39+

Ethical & SustainableWORON is a Scandinavian brand based in Copenhagen, founded by two sisters who believe that sustainability is not just the future, it is now! Thier super-soft, super comfortable basics are made sustainably conscious from the crafting, to the handling of each product and finally to the timeless design that can stay in your wardrobe season after season - year after year.

Shop Woron Online


8. Anekdot

Products | Underwear, Bras, Loungewear, Swimwear

Price Range |  €32.00 - €85.00

Ethical & Sustainable |  Each and every piece is crafted in their Berlin studio to maintain the highest quality with the least wastage. Anekdot upcyles all materials from the luxury fashion industry and its many leftovers. They design from what they have, not the other way around - making each collection limited edition and perfectly unique. 

Shop Anekdot Online


9. Baserange

Products | Bras, Underwear, Bodies, Camisoles

Price Range | $27-$148

Ethical & Sustainable | Based in Denmark and France, Baserange is a line of sustainable under and easy wear. Their philosophy includes creating clean, easy and accessible garments that exist somewhere between modern culture and the natural world. Their focus is on working with high quality, organic fabrics in innovative ways that benefits both producer and consumer while minimizing the environmental impact.They carry modern basics in soft silhouettes that emphasize natural beauty and wearability.

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10. Araks

Products | Underwear, Bras, Camisoles, Pajamas, Monogram Shop, Swimwear

Price Range | $42-$460

Ethical & Sustainable | A sense of ease and effortless style rings through the Araks collections, which are designed and produced in New York with the finest Italian fabrics. The line-up comprises an arresting combination of barely-there sheer layers with unexpected color and textures; Araks is a curation of delicate pieces, so dreamy it’s like wearing nothing at all.

Shop Araks Online


11. Style Saint

Products | Bralettes

Price Range | $54-$58

Ethical & Sustainable | Based in Los Angeles, Style Saint is driven by a belief in making products that matter and pieces that last. They focus on quality over quantity, using earth friendly sustainable materials that are ethically sewn. They stand firm in their belief that fashion should be neither fast nor disposable. In addition to their lingerie collection, they carry a full line of women’s wear.

Shop Style Saint Online


12. Daisy & Elizabeth

Products | Lingerie, Loungewear, Swimwear, Bridal

Price Range | $40-$275

Ethical & Sustainable |  Brooklyn-based lingerie and swimwear label founded by two friends, Daisy & Elizabeth launched just one month after the founders received their BFA’s in Intimate Apparel Design from the Fashion Institute of Technology. The girls, both born and bred below the Mason-Dixon, constantly draw inspiration from their backgrounds, creating a lifestyle brand infused with large doses of Americana, femininity and free-spirit. All Daisy & Elizabeth garments are designed, cut, fit and manufactured in the U.S.A.

Shop Daisy & Elizabeth Online