American Watch Brands
A tradition of style, function and legacy.

Not so long in our distant past, the United States led innovation and craftsmanship in watchmaking. But by the turn of the century, the days of a booming American watch industry felt like distant past. That was until a brand new wave of perfection-obsessed watchmakers began to bring mastery and style together to rekindle the American tradition of telling time. This guide is a tribute to the unexpected comeback of American made watches and the American watch brands that are bringing them home.

The first brands listed here represent American purist watchmakers who strive to make every component in their pieces here at home. Most of them still source movements from Europe, but the pursuit of a 100% American-made watch is a part of their ethos.

In addition to these brands, we’ve also included our favorite “American Built” watch brands. Each of these companies is based in the USA and sources a mix of USA and globally made components for their pieces.


1. Keaton Myrick

Manufacturing | Handmade in the USA
Location | Portland, OR
Where to Buy | Get in touch
Range | Based on design (we’ve heard $18,000)

Portland based Keaton Myrick is an independent watchmaker who specializes in custom handmade timepieces. That means each of these future heirloom watches is handmade one at a time and are one-of-a-kind. Myrick makes his own hands, dials, bridges and even screws. His work has been widely recognized for bringing high touch craftsmanship back home to the USA. When it comes to restoration projects, Myrick is picky but if you’ve got something truly special he’s the man to talk to. 

Shop Keaton Myrick Watches


2. Vortic

Manufacturing | 100% made in USA, movements use original vintage pieces
Location | Fort Collins, CO
Where to Buy | In person (CO, NYC), online
Range | Starting At $995

Vortic puts a smart spin on the American watchmaking tradition by restoring vintage pieces with an American-made strap, case, spacer and crystals. Vortic’s founders were inspired by the idea that before watch manufacturing went overseas, there were millions of American-made watches crafted and handed down. They set out restore the dignity in these pieces with a modern American-made remake. If you’ve got an heirloom that’s due for a new life, Vortic is on the job. They’ve also sourced some beautiful one-of-a-kind designs using vintage pieces sourced by their team so that you can wear a Vortic design even without an heirloom of your own.

Shop Vortic Watches


3. Weiss Watch Company

Manufacturing | Certified American Made, Swiss movements
Location | Los Angeles, CA
Where to Buy | Online
Range | Starting At $1,950

Weiss Watch Company was founded in 2013 by California native Cameron Weiss. After time spent training under Swiss watch masters he returned to Los Angeles to design luxury timepieces by hand and revive watchmaking as an American craft. Weiss uses USA-made cases, dials, spring bar tools, straps, and packaging in each piece. Cameron isn’t just a watchmaker—he and his team are evangelists of the ideas, heritage and craftsmanship that make watchmaking timeless.

Shop Weiss Watch Company Watches


4. Devon

Manufacturing | Designed and manufactured in the USA
Location | Los Angeles, CA
Where to Buy | Certified vendors worldwide (List)
Range | Starting at $12,000

Devon is mad-scientist-meets-luxury precision. Their American-made watches use Time Belts with hours displayed on the horizontal belt and minutes displayed on the vertical belt. The engineering masterpiece is made of 300 individual pieces—it's truly something you need to see to believe. This American-based design studio and timepiece creator isn’t just creating their own movements, they have invented a whole new movement style. 

Shop Devon Watches


5. RGM

Manufacturing | Parts, cases and movements made in the USA
Location | Lancaster, PA
Where to Buy | Online
Range | Starting at $3,950

RGM has been setting the stage for the return of the American-made watch since 1992. Roland G. Murphy founded the company out of a passion for the rich watchmaking heritage of the USA. RGM’s watches have a simple but sophisticated appeal and they are aimed at taking on the best watchmakers in the world from movements to finish. If you’re on a search for a great American-made watch, you might think about starting right here in Lancaster, PA.

Shop RGM Watches


6. Kobold

Manufacturing | Assembled and manufactured in the USA
Location | Pittsburgh, PA
Where to Buy | Online
Range | Starting at $1,750

Kobold gives us wanderlust. The brand is firmly founded on adventure and its U.S made watches are designed to take on the elements. In 2009 and 2010, founder Mike Kobold and his wife put the pieces to the test when they climbed mount Everest to raise money for the Navy Seals Fund. The 18 year old company began assembling and eventually manufacturing watches here in the US in 2006 and has build a solid stateside operation since. Kobold watches have a classic, rugged and durable look that make them a proud, standout American piece. 

Shop Kobold Watches


7. Oak & Oscar

Manufacturing | Designed and assembled in the USA; American, Swiss, & Asian parts
Location | Chicago, IL
Where to Buy | Online
Range | Starting At $2,850

Started by Chase Fancher after he left his job in the corporate world to pursue entrepreneurship, Oak & Oscar is symbolic in that the company was founded on the premise that we should take control over our lives, as well as do the things that we love. This is what Fancher did in 2015 when he dreamed up Oak & Oscar watches—named for his liking of oak barrel-aged spirits and his dog (Oscar). In fact, Fancher loves dogs so much that he donates a portion of profits to a Chicago-based dog rescue organization. For a timeless and modern watch that also gives back to the local community, look no further than this American-made brand.

Shop Oak & Oscar Watches


8. Shinola

Manufacturing | Built in America, USA, Swiss, Asian parts
Location | Detroit, MI
Where to Buy | Online and in stores
Range | Starting At $550

Shinola has built an empire on trendy bicycles, denim, leather, baseball gloves and watches. Their watches have received the unabashed blessings of publications like GQ and Vogue and have developed a cult following well beyond Shinola’s hometown of Detroit. If you know the watchmaking industry, you’ll know that they’ve received some recent attention for sourcing parts for their watches from Europe and Asia. It’s clear that Shinola’s designs are more American built than American manufactured, but they make this list for creating more than 500 USA-based jobs and creating beautiful watches at accessible prices. Plus, you can add a few style points for President Obama’s endorsement

Shop Shinola Watches


9. Martenero

Manufacturing | Assembled and manufactured in the USA
Location | New York, NY
Where to Buy | Online
Range | Starting At $495

Martenero is an independent watch designer based out of New York City and is the place to go for a custom mechanical watch. When you order one of their watches, you’ll be given options to personalize your dial, hand, and strap colors. Martenero watches are designed for versatility, legibility, and classic style. Watch straps are handmade in the USA and while many components of the watch are sourced globally, every Martenero watch is custom designed in New York.

Shop Martenero Watches


10. Throne

Manufacturing | USA-made leather, assembled in the USA
Location | Brooklyn, NY
Where to Buy | Online
Range | Starting At $395

The Brooklyn based workshop, Throne, got its start by breathing new life into vintage watch faces and pairing them with USA handmade leather straps. Repurposed watch faces are restored, given a handcrafted strap and ultimately sold with a guarantee. Vintage restoration wasn’t ever the full vision for the Throne founders, though. In 2014, they launched their first fully American-assembled watch. Today, every Throne watch is made by hand in their Brooklyn shop and the brand has developed a devoted following of customers looking to pair a story with their style. 

Shop Throne Watches


11. Detroit Watch Company

Manufacturing | Designed and assembled in the USA
Location | Detroit, MI
Where to Buy | Online
Range | Starting At $895

Detroit Watch Company is putting their Detroit work ethic and swagger front and center in their modern brand of American watches. Their collections, like the 1701 and the Pride of Detroit Aviator, are designed as a tribute to their city, and the assembly of each watch takes place in Detroit. Their movements come from several global suppliers depending on the project. The Detroit Watch company has a passion for the craft and is helping to make a name for watch design and manufacturing in the heart of the country. 

Shop Detroit Watch Company Watches



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