American Watch Brands
A tradition of style, function, and legacy.

In our not-so-distant past, the United States led innovation and craftsmanship in watchmaking. But by the turn of the century, the days of a booming American watch industry felt like history. That was until a brand new wave of perfection-obsessed watchmakers began to bring mastery and style together to rekindle the American tradition of telling time. This guide is a tribute to the unexpected comeback of American-made watches and the American watch brands that are bringing them home.

The first brands listed here represent American purist watchmakers who strive to make every component in their pieces here at home. Most of them still source movements from Europe, but the pursuit of a 100% American-made watch is a part of their ethos.

In addition to these brands, we’ve also included our favorite “American-built” watch brands. Each of these companies is based in the USA and sources a mix of USA- and globally-made components for their pieces.

1. Keaton Myrick

Manufacturing | Handmade in the USA
Location | Portland, OR
Where To Buy | Get in touch
Range | Based on design (we’ve heard $18,000)

Portland based Keaton Myrick is an independent watchmaker who specializes in custom handmade timepieces. That means each of these future heirloom watches is handmade one at a time and are one-of-a-kind. Myrick makes his own hands, dials, bridges, and even screws. His work has been widely recognized for bringing high touch craftsmanship back home to the USA. When it comes to restoration projects, Myrick is picky but if you’ve got something truly special, he’s the man to talk to. 

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2. Vortic

Manufacturing | 100% made in USA, movements use original vintage pieces
Location | Fort Collins, CO
Where To Buy | In person (CO, NYC), online
Range | Starting at $995

Vortic puts a smart spin on the American watchmaking tradition by restoring vintage pieces with an American-made strap, case, spacer, and crystals. Vortic’s founders were inspired by the idea that before watch manufacturing went overseas, there were millions of American-made watches crafted and handed down. They set out restore the dignity in these pieces with a modern American-made remake. If you’ve got an heirloom that’s due for a new life, Vortic is on the job. They’ve also sourced some beautiful one-of-a-kind designs using vintage pieces sourced by their team so that you can wear a Vortic design even without an heirloom of your own.

Shop Vortic Watches

3. Weiss Watch Company

Manufacturing | Certified American-made, Swiss movements
Location | Los Angeles, CA
Where to Buy | Online
Range | Starting at $1,950

Weiss Watch Company was founded in 2013 by California native Cameron Weiss. After time spent training under Swiss watch masters, he returned to Los Angeles to design luxury timepieces by hand and revive watchmaking as an American craft. Weiss uses USA-made cases, dials, spring bar tools, straps, and packaging in each piece. Cameron isn’t just a watchmaker—he and his team are evangelists of the ideas, heritage, and craftsmanship that make watchmaking timeless.

Shop Weiss Watch Company Watches

4. Devon

Manufacturing | Designed and manufactured in the USA
Location | Los Angeles, CA
Where to Buy | Certified vendors worldwide (List)
Range | Starting at $12,000

Devon is mad-scientist-meets-luxury precision. Their American-made watches use Time Belts with hours displayed on the horizontal belt and minutes displayed on the vertical belt. The engineering masterpiece is made of 300 individual pieces—it's truly something you need to see to believe. This American-based design studio and timepiece creator isn’t just creating their own movements, they have invented a whole new movement style.

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5. DuFrane

Manufacturing | US assembly, local parts when possible, Swiss movements
Location | Austin, TX
Where to Buy | Online
Range | Starting at $656 (starting at $150 for the vintage collection)

History remembers those who are a little bit different. This is the company motto at DuFrane Watches, and it only takes a few moments of browsing the website to see how unique DuFrane watches truly are. The Barton Springs 656, for example, is named after Austin’s natural swimming pool. The watch is sleek enough to wear throughout the day, but also works at a depth of 656 feet, making it perfect for sport divers. The brand has other unique watches in its collection too, including a watch inspired by aviation, as well as an extensive vintage collection.

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6. RGM

Manufacturing | Parts, cases, and movements made in the USA
Location | Lancaster, PA
Where to Buy | Online
Range | Starting at $3,950

RGM has been setting the stage for the return of the American-made watch since 1992. Roland G. Murphy founded the company out of a passion for the rich watchmaking heritage of the USA. RGM’s watches have a simple but sophisticated appeal and they are aimed at taking on the best watchmakers in the world from movements to finish. If you’re on a search for a great American-made watch, you might think about starting right here in Lancaster, PA.

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7. Kobold

Manufacturing | Assembled and manufactured in the USA
Location | Pittsburgh, PA
Where To Buy | Online
Range | Starting at $1,750

Kobold gives us wanderlust. The brand is firmly founded on adventure and its USA-made watches are designed to take on the elements. In 2009 and 2010, founder Mike Kobold and his wife put the pieces to the test when they climbed mount Everest to raise money for the Navy Seals Fund. The 18-year-old company began assembling and eventually manufacturing watches here in the US in 2006 and has build a solid stateside operation since. Kobold watches have a classic, rugged, and durable look that make them a proud, standout American piece. 

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8. Oak & Oscar

Manufacturing | Designed and assembled in the USA; American, Swiss, and Asian parts
Location | Chicago, IL
Where To Buy | Online
Range | Starting at $2,850

Started by Chase Fancher after he left his job in the corporate world to pursue entrepreneurship, Oak & Oscar is symbolic in that the company was founded on the premise that we should take control over our lives, as well as do the things that we love. This is what Fancher did in 2015 when he dreamed up Oak & Oscar watches—named for his liking of oak barrel-aged spirits and his dog, Oscar. In fact, Fancher loves dogs so much that he donates a portion of profits to a Chicago-based dog rescue organization. For a timeless and modern watch that also gives back to the local community, look no further than this American-made brand.

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9. Shinola

Manufacturing | Built in America; USA, Swiss, and Asian parts
Location | Detroit, MI
Where To Buy | Online and in stores
Range | Starting At $550

Shinola has built an empire on trendy bicycles, denim, leather, baseball gloves, and watches. Their watches have received the unabashed blessings of publications like GQ and Vogue and have developed a cult following well beyond Shinola’s hometown of Detroit. If you know the watchmaking industry, you’ll know that they’ve received some attention for sourcing parts for their watches from Europe and Asia. It’s clear that Shinola’s designs are more American-built than American-manufactured, but they make this list for creating more than 500 USA-based jobs and creating beautiful watches at accessible prices. Plus, you can add a few style points for President Obama’s endorsement

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10. Martenero

Manufacturing | Assembled and manufactured in the USA
Location | New York, NY
Where To Buy | Online
Range | Starting at $495

Martenero is an independent watch designer based out of New York City, and is the place to go for a custom mechanical watch. When you order one of their watches, you’ll be given options to personalize your dial, hand, and strap colors. Martenero watches are designed for versatility, legibility, and classic style. Watch straps are handmade in the USA, and while many components of the watch are sourced globally, every Martenero watch is custom designed in New York.

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11. Throne

Manufacturing | USA-made leather, assembled in the USA
Location | Brooklyn, NY
Where To Buy | Online
Range | Starting at $395

The Brooklyn-based workshop, Throne, got its start by breathing new life into vintage watch faces and pairing them with USA-handmade leather straps. Repurposed watch faces are restored, given a handcrafted strap, and ultimately sold with a guarantee. Vintage restoration wasn’t ever the full vision for the Throne founders, though. In 2014, they launched their first fully American-assembled watch. Today, every Throne watch is made by hand in their Brooklyn shop and the brand has developed a devoted following of customers looking to pair a story with their style. 

Shop Throne Watches

12. Detroit Watch Company

Manufacturing | Designed and assembled in the USA
Location | Detroit, MI
Where To Buy | Online
Range | Starting at $895

Detroit Watch Company is putting their Detroit work ethic and swagger front and center in their modern brand of American watches. Their collections, like the 1701 and the Pride of Detroit Aviator, are designed as a tribute to their city, and the assembly of each watch takes place in Detroit. Their movements come from several global suppliers depending on the project. The Detroit Watch company has a passion for the craft and is helping to make a name for watch design and manufacturing in the heart of the country. 

Shop Detroit Watch Company Watches