The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

We’ve personally tested and researched dozens of natural skincare brands — these are our top picks for organic and natural vitamin C serums at a range of price points.

Almost every skincare aficionado we know touts vitamin C serum as a staple in their routine. That’s because it helps heal redness and dullness, reduces hyperpigmentation, and gives your skin new life with a gorgeous glow, to boot. However, not all formulas are created equal, which is why we’ve researched and tested the best organic and natural vitamin C serums on the market.

What are the benefits of Vitamin C for the skin?

Vitamin C is a great addition to your skincare routine, whether you’re looking to brighten the skin or help to fade dark spots and hyperpigmentation, giving you a more even complexion. It also acts as a powerful antioxidant, protecting your skin from environmental damage like UV rays and pollution, which can speed up signs of aging. (We’re not for anti-aging products, but we do believe in caring for our skin as we grow older!)

I recommend serums to patients seeking products with active ingredients that alleviate the symptoms of inflammaging—a type of skin aging triggered by chronic, low-level inflammation,” says Tiffany Libby, MD, a Double Board-Certified and Double Fellowship Dermatologist and Mohs Surgeon at Brown Dermatology. “Serums, which are lightweight and easily integrated into your skincare regimen, are typically formulated with potent active ingredients for optimum efficacy.”

Vitamin C can boost collagen production and help reduce fine lines. It also has anti-inflammatory properties and calms redness and irritation, especially for sensitive or acne-prone skin. Most people use it as a morning serum, followed by sunscreen to maximize its protective benefits. (Three cheers for sunscreen every day.)

Our criteria:

Our editors have tested, researched, and scoured thousands of customer reviews to determine the very best organic and natural vitamin C serums that are clean, chemical-free, and effective — all at a variety of prices. We update this list regularly with emerging favorites that meet the below criteria.

AFFORDABILITY | Natural beauty can be expensive! We’ve included brands that are easy on the wallet so we can all benefit from incorporating a little more clean skincare into our routines.
NATURAL/ORGANIC | Each of these vitamin C serums is made with clean, natural, and organic ingredients that are safe and nourishing for your skin.
EFFICACY | We’ve tested and researched these skincare brands to ensure their formulas are effective and will support your skin’s needs with consistent use.

Revamping your beauty routine? Check out our skincare guide, as well as our list of the best natural moisturizers and sunscreens, all from sustainable brands with organic ingredients.


1. cocokind

American made
BIPOC Owned
Budget friendly
Cruelty free
Eco friendly packaging
Gives back
Subscriptions available
Woman owned

Ethics | Certified organic ingredients, sustainable packaging, made in the USA, cruelty-free, gives back
Natural Ingredients | Aloe vera, sea grape caviar extract, ascorbyl glucoside, azelaic acid, sodium hyaluronate
Price | $22 for 1 fl oz; discounted subscriptions available, 8% off

cocokind’s Vitamin C Serum with sea grape caviar makes the top of our list for three reasons: It’s ethically made in the USA, the ingredients are responsibly and organically sourced, and it’s affordable! This serum blends ascorbyl glucoside (a stable vitamin C), plant-based algae, and hyaluronic acid to brighten and support your skin. Learn more about how it works here!

Customer Review | “This serum has made my skin appear much more alive in the mornings after using it. I’ve also noticed a small difference in my acne scars, they seem to be less noticeable. Overall, I’d say this product is worth a try!!” – Elise S. (Read all reviews.)

Also Available At: Ulta, Grove Collaborative, Target


2. OSEA

American made
Climate neutral
Cruelty free
Vegan
Woman owned

Ethics | Vegan & cruelty-free, Climate Neutral certified, Ocean Positive, eco-friendly packaging
Natural Ingredients | Vitamin C derivative, niacinamide, natural peptides, ceramides, laminaria saccharina seaweed
Price | $88 for 1 fl oz

OSEA‘s anti aging serum has everything you need in a daily skincare product and more. This seaweed-enriched formula helps improve skin elasticity and fine lines with the help of vitamin C, niacinamide, and natural peptides. Our editor uses this serum every night before bed, and swears her complexion has never looked more flawless! A third-party study even shows 91% of consumers agreed their skin looked energized, more youthful, and skin tone after 4 weeks of using this serum. This one’s a staple in our bathroom cupboard for sure!

Customer Review | “After 5 days I noticed a huge difference in my skin. I always had crusty dry spots which are now gone!” – Jill B. (Read all reviews.)

Second image by @miramglows


3. True Botanicals

Cruelty free
Eco friendly packaging
FSC
Made safe
Subscriptions available
Vegan
Woman owned

Ethics | Natural & organic ingredients, vegan, cruelty-free, non-GMO, MADE SAFE Certified
Natural Ingredients | Tapioca starch, ascorbic acid, ferulic acid
Price | $95 for .49 oz; discounted subscriptions available, 15% off

True Botanicals makes some of the most in-demand skincare on the market, and their vitamin C booster is no exception. They use ferulic acid, a potent plant antioxidant, to help stabilize and boost notoriously tricky vitamin C (it’s famous for degrading the moment it’s exposed to liquids!). So while this isn’t technically a serum, the powder form does keep it stable and powerful until the moment you use it! Check out our review to learn how to apply this cult fave, and say goodbye to dark spots and dullness.

Customer Review | “As someone with very dry, reactive skin, and managing chronic eczema, it feels like walking a tightrope to keep my skin healthy and calm. I was super afraid to add the Vitamin C Booster to my skincare routine because of this, but wanted to start addressing the discoloration and eczema scarring that’s showing up on my cheeks. I am thrilled to say this product is SO gentle, and almost immediately resulted in brighter, softer skin. I mixed one dash with the Chebula serum and my skin somehow also feels super hydrated. I’ve don’t remember the last time my skin felt like this!!! I’m sold. 🙂 – Mimi (Read all reviews.)

Also Available At: The Detox Market, Credo


4. Typology

B corp
BIPOC Owned
Budget friendly
Eco friendly packaging
FSC
Gives back
Vegan

Ethics | 99% naturally derived, made in France, vegan, fragrance-free
Natural Ingredients | Sodium ascorbyl phosphate, albizia julibrissin extract
Price | $47 for 1 fl oz

The L32 Radiance Serum by Typology is an essential for promoting glowing, rejuvenated skin. Packed with powerful vitamin C actives to brighten, reduce pigmentation, and combat signs of aging, and albizia julibrissin extract to revitalize dull, tired skin, this serum is designed to restore radiance and elasticity. It’s 99% naturally derived, vegan, fragrance-free, and housed in a recyclable glass bottle. Made in France with a 100/100 Yuka Score, it’s a simple yet effective way to achieve healthier, more luminous skin.

Customer Review | “Made my skin literally glow after a week of using it! I absolutely love this serum.” – Jenna P. (Read all reviews.)


5. Ursa Major

American made
B corp
Cruelty free
Eco friendly packaging
Gives back
Subscriptions available
Vegan

Ethics | Vegan and cruelty free, clean formulas, Certified Plastic Negative
Natural Ingredients | Tetrahexyldecyl ascorbate, ascorbyl glucoside, Edelweiss, Aspen Bark, aloe, rose hips, rose
Price | $56 for 1 oz ;discounted subscriptions available, 10% off

Ursa Major‘s Brighten Up Vitamin C Serum is a light, nourishing formula that brightens skin, reduces redness and dark spots, and feels heavenly. They use tetrahexyldecyl ascorbate and ascorbyl glucoside, both highly stable and potent forms of vitamin C, as well as rose hips, which is also high in the good stuff. Stem cell complex Edelweiss is rich in antioxidants, and aspen bark, a natural source of BHA, gently exfoliates the skin while aloe and rose soothe and reduce redness respectively. Talk about a powerhouse!

Customer Review | “Love this serum! Silky mooth texture, not oily like most serums. A must for 50+” – Paula B. (Read all reviews.)

Also Available At: The Detox Market, Credo


6. One Love Organics

American made
Cruelty free
Woman owned

Ethics | ECOCERT certified natural & organic, cruelty-free, made in the USA
Natural Ingredients | Jojoba seed, shea, & green tea oils, fruit & plant extracts, vitamin C ester
Price | $79 for 1 oz

One Love Organics wants you to glow from the inside out! The Botanical C Facial Serum includes plant-powered extracts and nutrients like baobab and sea buckthorn as well as a vitamin C ester to help dry or dull skin. More than 80 percent of this formula is organically sourced, and 100 percent is naturally found. Plus, it’s dermatologist-tested so even those with sensitive skin will love it.

Customer Review | “I had been wanting to add Vitamin C to my facial routine but hadn’t settled on a good serum until this one. It doesn’t dry out my skin and feels nourishing putting it on. I have sensitive skin so was concerned about irritation but I’ve no negative reaction to this. Sometimes I need a moisturizer after, sometimes not. I love that you can layer it with other products.” – Carrie Peeples (Read all reviews.)

Also Available At: Credo, Blue Mercury


7. DEINDE

American made
Cruelty free
Eco friendly packaging
FSC
Subscriptions available
Vegan

Ethics | Dermatologist-tested, bio-based ingredients, National Eczema Association Seal of Acceptance™, SkinSAFE certified, EWG verified
Natural Ingredients | Naringenin, niacinamide, biomimetic tripeptide, upcycled Date Seed Extract
Price | $88 for 1 fl oz; discounted subscriptions available, 15% off

DEINDE‘s Skin-Strengthening Serum is on our list for it’s effective skin boosting ingredients. This lightweight, milky formula is clinically proven to leave your skin healthier and more supple in just four weeks. A favorite of Double Board-Certified and Double Fellowship Dermatologist Tiffany Libby, she mentions DEINDE’s “…milky, lightweight formula has been clinically proven to diminish fine lines, enhance elasticity and moisture levels, and even out skin tone. Packed with biotech-derived Naringenin, a powerful polyphenol, it is proven to maintain skin health by mitigating the impacts of inflammaging. Impressively, it is 15 times more effective than niacinamide in combating these effects.” A bonus, this serum is PETA Vegan, EWG Verified, and proudly holds the National Eczema Association Seal of Acceptance!

Customer Review | “I used this for approximately 1 week and I could instantly see the changes this serum has made for my skin!! No more acne no more puffiness and tired eyes. And not to mention my skin is baby soft” – Kristi D. (Read all reviews.)


8. Kari Gran

Cruelty free
Gives back
Subscriptions available
Woman owned

Ethics | Natural & organic ingredients, 100% plastic neutral, gives back, woman-owned & operated, cruelty-free
Ingredients | THD ascorbate, algica, organic antioxidant super blend (oils of plum seed, hibiscus, cloudberry, lingonberry & sea buckthorn)
Price | $78 for 1 oz; discounted subscriptions available, 15% off

With 5-star reviews all around, Kari Gran’s Vitamin C Serum is one you won’t want to miss out on. This 100% plastic neutral brand consciously sources natural and organic ingredients for its potent, antioxidant-rich serum. Made with THD ascorbate, this serum includes the most stable form of Vitamin C — and the added Swedish algae provides optimal hydration without the stickiness of a hyaluronic acid. Best of all, it’s all cruelty-free! 

Customer Review | “I don’t have a large beauty routine, and decided about a year ago to introduce this product into my lineup. I think it has been a game changer! My complexion is so much brighter and sun spots have faded. Whenever I use this and then apply my Kari Gran tinted sunscreen and some argan oil I always get compliments on my skin. Now I don’t think I could go without it!” – Amber (Read all reviews.)


9. KORA Organics

Climate neutral
Cruelty free
Eco friendly packaging
Gluten free
Woman owned

Ethics | ECOCERT certified organic, responsibly sourced ingredients, cruelty-free, eco-friendly packaging, climate-neutral certified
Natural Ingredients | Aloe vera, red pepper & olive leaf extracts, hyaluronic acid, superfruit complex
Price | $75 for 30 ml

KORA Organics is an organic skincare line based in Australia and created by global supermodel Miranda Kerr. The Noni Bright Vitamin C Serum uses 99 percent natural ingredients and is packed with superfruit complexes, including plums, cherries, and oranges. We recommend this formula for reducing dark spots and hyperpigmentation. It’s an Allure Best of Beauty award winner and is used daily by Kerr herself!

Customer Review | “I don’t even know where to start, this vitamin c is wonderful. You can tell it’s a power house and a must have staple for your skin. It even smells amazing and leaves no sticky residue.” – Karen Balkus (Read all reviews.)

Also Available At: The Detox Market


Featured image via Upcircle Beauty