The Skincare Shift: Bye, Bye Topical Beauty Products
While natural beauty and wellness brands may not be looking to discontinue topical skincare lines anytime soon, there is definitely a shift happening in the industry. ‘You are what you eat’ is how the famous saying goes, and this couldn’t be truer than for our hair, nails, and skin health.
“…Your skin is a mirror to your gut,” RMS founder Rose-Marie Swift explained in a Free People blog interview earlier this year. “Skincare isn’t giving you pimples; your gut is giving you pimples.”
The industry is changing. We are seeing beauty and wellness brands release supplements, vitamins, powders, and ingestibles for skin health. These products are designed not only to combat external concerns (acne, aging, and depleting collagen levels, to name a few) but also promote overall wellness. By swapping your morning face wash for an all-natural, plant-based elixir, experts claim you can obtain glowing skin while also regulating your gut bacteria, improving your digestion, and feeling more energized.
Cultivating Beauty from Within
It goes without saying, health and wellness should start with eating whole foods, drinking water, exercising and resting your body, and practicing mindfulness and meditation. But adaptogens (nontoxic herbs) and supplements can help, especially when it comes to skincare. In a Well + Good interview herbalist and Vie Healing founder Mona Dan says, “There is a whole realm of dermatology we take care of with just ingestibles.”
Organic, all-natural supplements work like superfoods, except all the powerful vitamins and nutrients are packed into a tiny capsule or tablespoon of powder. By taking regularly, many people are finding they can achieve clear and hydrated skin, that’s smoother and more supple. Other benefits, depending on the supplement, include healthy digestion, blissful sleep, reduced stress, and mental clarity.
Understanding Ingestibles: Ingredients + Labels
When shopping for an ingestible skincare product, start with the basics. Is the product natural and organic? Do you understand the ingredients on the label? It’s a good sign when the product has few ingredients, all of which are plant-derived and organic.
Take Dope’s Atomic Beauty powder, for example. The company claims to use four organic ingredients—Fulvic Acid Powder (a natural mineral to aid digestion), Watermelon Seed Powder, Sunflower Seed Powder, and Coconut Milk Powder—and these are listed on the product page. Moreover, the benefits and function of each ingredient are explained in detail.
If you aren’t sure what an ingredient is, Google is always a helpful friend. While writing this article, we weren’t familiar with the Rice Bran Solubles in Moon Juice’s Beauty Shroom Vegan Collagen Protection. By doing a quick Google Scholar search for academic and science-based sources, we learned this ingredient is abundant in Vitamin B and tocopherols (vitamin E for skin), and has many health benefits. Similar to researching brands and beauty products, digging can take time and effort, but it’s always worth it though to know what you’re putting into your body.
Another thing we like to see when shopping for any product is transparency between the company and its customers. We look for this by visiting the About page, reading company ethics and FAQ’s, and checking out a brand’s social media and customer reviews. And if you have questions about a product, reach out. A truly transparent and safe brand will respond to your questions about ingredients, production, testing of products, and any other concerns you may have.
To help get you started, here are a seven of our favorite skincare ingestible brands focusing on organic, all-natural ingredients and product transparency.
1. RMS Beauty
Features | Vegan, gluten-free, GMO-free, made in the USA
Price | $64/bottle (discounts available for bulk orders)
Rose-Marie Swift, the founder of RMS Beauty, believes in taking an alternative approach to healthy skin care: she is honing in on gut health. Rather than focusing solely on clean and organic topical products (RMS has many), the brand is also promoting healthy digestion through its supplement line, RMS Beauty Within. With two ingestible products, the Probiotic + Prebiotic and the Women’s Digestive Enzyme, RMS believes healthy and clear skin is achieved by first taking care of our gut and digestive tracks.
2. Kora Organics
Features | Vegan, organic, gluten-free, GMO-free, preservative-free, cruelty-free
Price | $10/5-pack, $55/30-pack
Perfect if you prefer ingesting a powder instead of a pill, the Noni Glow Skinfood Supplement from Kora Organics is a potent elixir for healthy skin and overall well-being. Made in Australia with organic ingredients including acai, noni fruit, beetroot, pomegranate, and matcha green tea, this powerful skincare supplement is a nutrient-dense superfood. Blend into smoothies, water, or plant milk for an energizing ingestible that will have you glowing from the inside out.
3. DOPE Naturally
Features | Vegan, organic, gluten-free, soy-free, GMO-free, filler-free, 100% naturally-derived ingredients
Price | $35–$55/container
Also a powder supplement, DOPE Naturally has four incredible plant-based superfood blends (Atomic Beauty, Melonaid, Beet Force, and Beet Bliss) for everything from collagen production to toning skin. A supplement made solely with organic and natural ingredients, this tasty powder is changing the way we think (or don’t think) about topical skin care products and focus instead on our metabolic health.
4. Moon Juice
Features | Vegan, organic, gluten-free, USDA Certified
Price | $58/container
For nourishing, healing, and natural skin care supplements, we love the plant-sourced alchemy from our neighbors at Moon Juice (if you are in LA, be sure to visit one of their shops). The beauty and wellness brand has an assortment of adaptogens, but we especially love the Beauty Shroom Vegan Collagen Protection. Blend the powder into beverages to hydrate and detoxify your skin, as well as moisturize and create elasticity.
5. Love Wellness
Features | Natural ingredients, made in the USA
Price | $45/set (discounts available for subscriptions)
Swap your morning and evening face wash routine for The Glowing Skin Set from Love Wellness. With two individual capsules—Good to Glow for the morning and Lights Out for before bed—this magical, radiant duo contains essential vitamins including Vitamin C + E, ashwagandha, valerian root powder, and magnesium. Love Wellness also makes natural personal-care ingestibles for vaginal health and regulated periods. Make sure to check out the Balanced Cycle supplements.
6. Hum Nutrition
Features | Sustainably-sourced, gluten-free, GMO-free, made in the USA
Price | $25-30/bottle
Hum’s supplements contain the purest and most potent ingredients to help with everything from cleansing your skin to supporting hair growth. A brand founded in London and now based in Los Angeles, these ingestibles are made in California with sustainably-sourced ingredients. Try the Collagen Pop tablets to improve skin elasticity and boost collagen levels. We also love the Red Carpet soft gel supplement with black currant seed oil for glowing skin and shiny hair.
7. Welle Co
Features | Vegan, gluten-free, GMO-free, soy-free, wheat-free, sugar-free
Price | $30+
Designed by leading nutritionists and backed by science, the Welle Co plant-based elixirs are perfect for obtaining radiant skin, reducing inflammation, and balancing your hormones. We also love that these supplements come in a variety of sizes—whether you need a bulk refill or a few packs for your upcoming trip, Welle Co’s got you covered. The Australian wellness brand also has an online quiz to help you find the perfect elixir for your health and beauty goals. If it’s flawless skin you're after, we recommend the Super Elixir with 45 premium whole food ingredients.
Kayti Christian, a staff writer for The Good Trade, is a storyteller, creator, activist, and avid traveler hailing from Colorado, now living in London. With 30+ stamps in her passport, she is passionate about responsible tourism and is always looking for new ways to be a more conscious traveler. She is currently pursuing her MA in Creative Nonfiction Writing at City, University of London.