The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Our editors have personally used and researched the top clean makeup brands — these are our favorites that are natural, organic, and engineered to work beautifully with mature skin.

As we age, our skin concerns evolve. While hormonal acne might be a thing of the past, our skin’s texture might evolve, and products that we’ve used for years will suddenly no longer be a good fit. When this happens, our makeup routine may need a bit of updating to suit our new needs or preferred finish. This can mean making the shift to natural and organic products that are easy on our skin and investing in a more thoughtful routine.

What should you look for in clean makeup for mature skin?

When choosing clean makeup for mature skin, it’s essential to focus on products that prioritize hydration, smooth application, and gentle ingredients. Mature skin tends to be drier and more sensitive, so look for makeup with moisturizing properties, such as hyaluronic acid, glycerin, or natural oils like jojoba or argan oil. Formulas should be lightweight to avoid settling into fine lines and wrinkles, and to help provide a smoother appearance. 

Opt for products free from harsh chemicals, synthetic fragrances, and potential irritants to minimize the risk of irritation and enhance skin health. Ingredients like peptides and antioxidants, such as vitamin C and E, can also be beneficial, promoting skin elasticity and protecting against environmental damage. Additionally, mineral-based makeup can offer a gentle alternative that provides good coverage without clogging pores. Choosing clean makeup that aligns with these criteria can help maintain a healthy, vibrant complexion while catering to the unique needs of mature skin.

No matter what your skin needs, these brands have you covered — so you can channel your most confident and luminous self!

Our criteria:

Our editors have tested, researched, and scoured thousands of customer reviews to determine the very best clean makeup brands for mature skin. We regularly update this list with new favorites that meet the criteria below.

  • NATURAL & ORGANIC | All of the brands on this list use organic, natural ingredients so you can avoid harsh chemicals.
  • DEVELOPED FOR MATURE SKIN | Mature skin calls for a thoughtful new routine. These brands make products that address the concerns that accompany aging, and are engineered to have a smooth finish.
  • AFFORDABLE | We’ve included brands at a number of price points so that you can find something suitable for your budget.

Skincare first! Check out our guides to natural & organic skincare, eye creams, and moisturizers so your skin will be primed and ready for the ultimate makeover.


Best Overall | Most Affordable | Best Skincare


1. ILIA

1% for the planet
Cruelty free
Gluten free
Recycled materials
Woman owned

Best For | Lip oils & treatments
Natural & Organic | Formulated without parabens, phthalates, petroleum, mineral oil, talc, BHA/BHT, propylene glycol, PEG, cyclomethicones & chemical screens
Price Range | $24–$46

ILIA is our go-to for skincare-based minimalist makeup that still allows you to play with color. Their multi-use creams, tints, and sticks come in beautiful shades that work across your face, all made from clean ingredients. Most of their products have natural SPF, too, so you can be sure you are nourishing and protecting your skin with every use. ILIA’s formulas are super-smooth and don’t require a lot of heavy rubbing or blending, which makes them an easy base layer (we love the foundation serum and the multi-sticks!) We also love their lip balms, oils, and mask treatments, which are buildable formulas that make our lips feel smooth and soft. 

Customer Review | “My most favorite product! I use it every day and absolutely love it! Coverage is perfect and looks like real skin! So easy to wear and so many shades!!” – Megan J. (Read all reviews.)


2. BOOM!

American made
Budget friendly
Cruelty free
Eco friendly packaging
Gluten free
Recycled materials
Vegan
Woman owned

Best For | Multi-purpose use
Natural & Organic | Ethically, sustainably sourced ingredients, organic ingredients where possible
Price Range
| $24–$27

For a healthy glow and an au natural look, we love pro-aging brand BOOM!. Founder Cindy Joseph — former makeup artist, supermodel, and entrepreneur — originally crafted this natural cosmetic line that works for every generation and every skin tone. We’re especially big fans of the BOOMSTICK TRIO, its most popular product, which are multi-use for the face, lips, body, and more.

Customer Review | “Gave that special glow to your lips. Yes, I would recommend this product.” – Penny M. (Read all reviews.)


3. RMS Beauty

Cruelty free
Eco friendly packaging
Gluten free
Recycled materials
Subscriptions available
Woman owned

Best For | Foundations & concealers
Natural & Organic | Non-GMO, free from nanos, parabens, phthalates & sulfates, organic ingredients where possible
Price Range
| $25–$58

For over a decade, RMS Beauty has been setting the standard for clean cosmetics. Launched by global makeup artist Rose-Marie Swift, this all-natural brand has been featured by the likes of Allure, Forbes, and Vogue. The uncover-up concealer has become a favorite foundation replacement for our team for years, with our recent editor review raving about its natural finish! Known for its inclusive range, long-lasting wear, and lightweight finish, RMS Beauty will give you healthier-looking skin at a moment’s notice, no matter which product you choose.

Our Editor’s Review | “My mom and I tested RMS Beauty to see how the products fared on skin nearly thirty years apart. We have distinct skin tones, so we were particularly interested in the shades that the brand claims are “universal.” We were both impressed with the overall quality and performance of the makeup, particularly with the natural feel and look we were able to achieve. The colors were versatile and blendable, making it possible to wear shades neither of us would have necessarily chosen on our own. We were particularly impressed with how the products were moisturizing without feeling or appearing greasy. We both enthusiastically recommend RMS Beauty for any age!” – Stephanie Fallon, Contributing Editor [Read the full review.]


4. Jones Road

Cruelty free
FSC
Gluten free
Small business
Woman owned

Best For | No-makeup makeup looks
Natural & Organic
| No phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA
Price Range
| $22–$114

For fans of cult-favorite Bobbi Brown, Jones Road makeup is all about clean and high-grade formulas that work on every skin type. Founded by Bobbi Brown herself, Jones Road offers multi-purpose, easy-to-use products designed to work for all ages, skin types, and tones, aiming to achieve a natural no-makeup makeup look. The brand also has eliminated over 2,700 potentially harmful ingredients, ensuring its formulations are clean and beneficial for the skin. The best-selling Miracle Balm is an Allure 2022 winner, and as tested by our own editor, we can agree it’s phenomenal!

Our Editor’s Review | “The amount of product in each container is generous, and I’m convinced that it’s going to take me years to get through everything! For a no-makeup makeup look that can be achieved quickly, Jones Road hits the mark.” – Stephanie Fallon, Contributing Editor [Read the full review.]


5. Merit

BIPOC Owned
Cruelty free
Recycled materials
Vegan
Woman owned

Best For | Minimalist makeup
Natural & Organic | Free of parabens, artificial fragrance, irritants & sulfates
Price Range
| $24–$38

Founded by Katherine Power in 2021, MERIT is a clean, luxury beauty brand that focuses on essential products that simplify beauty routines. The makeup line excludes 73 potentially acne-triggering ingredients, and uses minimal virgin materials and sustainable packaging throughout their collection. Products are designed to be buildable, easy to use, and effective, catering to a modern, minimalist aesthetic. Committed to ethical practices, MERIT ensures safe, non-toxic ingredients and maintains high manufacturing standards, including fair labor practices. 

Our Editor’s Review | “If you are looking for clean, vegan, and cruelty-free ingredients that don’t irritate your skin, these fragrance-free products fit the bill. If that sounds great but the biggest thing is that you want a makeup look that highlights and complements your features, then I can wholeheartedly recommend MERIT for you. This is makeup that isn’t trying to transform, alter, or hide your face. It celebrates your face, so that you look like you, but better.” – Stephanie Fallon, Contributing Editor [Read the full review.]


6. Saie

1% for the planet
Climate neutral
Cruelty free
FSC
Gives back
Recycled materials
Woman owned

Best For | Skin-improving formulas
Natural & Organic | Jojoba oil, organic beeswax, squalane, vitamin E, coconut oil, shea butter, sunflower oil, castor seed oil
Price Range | $16–$99

Saie promises high-performance formulas, sustainable practices, and luxury design alongside clean, good-for-you ingredients. Formulated by experts and backed by industry secrets, the team meticulously researches and selects potent ingredients, ensuring they are sourced responsibly, and with a conscious approach to both people and the planet. Saie is Climate Neutral Certified, offsetting their carbon footprint, and donates 1% of sales to environmental causes. Saie is also Certified Plastic Negative and Leaping Bunny Certified, ensuring no animal testing. If glowy, second-skin formulas are what you’re after, you’ll love Saie!

Our Editor’s Review | “The formulation quality and elevated packaging made me pleasantly surprised at the fairly reasonable price points. I’m more than happy to spend around $25 on a concealer or blush that I love and that’ll last me a long time. And same with mascara. (Honestly, I’d pay a tiny bit more for Saie’s mascara — that’s how much I love it.) And the $36 price point for Slip Tint felt on par, too, since it’s one of the nicest tinted moisturizers I’ve tried and just one pump gave me the perfect amount of sheer coverage.” – Natalie Gale, Contributing Editor [Read the full review.]


7. Kjaer Weis

Biodegradable
Cruelty free
Eco friendly packaging
Gluten free
Recycled materials
Vegan
Woman owned

Best For | Refillable makeup
Natural & Organic | Certified organic formulas (at least 20% present in total formula, or 10% in rinse-off formulas); dioscorea batatas
Price Range
| $17–$190

Refillable packaging, certified organic ingredients, and high-performance makeup for mature skin? Kjaer Weis does it all with its customer-approved foundations, highlighters, and blushes, among other natural products. Lightly pigmented and ideal for buildable coverage, anyone of any age can achieve flawless beauty. Not sure where to start? Check out the brand’s makeup masterclass!

Customer Review | “Gorgeous color! I wonder if people overlook it because it’s seemingly darker. I have a light, cool skin tone and it melts into being a PERFECT shade for contouring cheekbones. I wear this literally every day” – Emma (Read all reviews.)


8. Juice Beauty

Cruelty free
Eco friendly packaging
FSC
Gives back
Recycled materials
USDA organic
Vegan
Vegetarian
Woman owned

Best For | Makeup made from plant pigments
Natural & Organic | USDA certified organic ingredients, botanical juice mix (aloe, jojoba, grape seed, shea, infused with citrus juices), formulated without potentially harmful ingredients
Price Range
| $12–$72

Juice Beauty’s high-performance makeup line uses certified organic ingredients and vibrant plant pigments, to create antioxidant-rich formulas that nourish the skin. The brand’s commitment to health and transparency is evident through their numerous certifications, including cruelty-free and vegan from PETA, and USDA organic. Each Juice Beauty product is thoughtfully formulated to be ethical, effective, and eco-conscious. The brand continues to set a high standard by ensuring all their products are free from harmful chemicals, making your makeup choices stress-free.

Customer Review | “I have been using this product for several years and I love it. My face is so dry and this oil is just fantastic! Instantly gives me soft and nourished skin. I love that it is from Northern California…just like me.” – Cindy C. (Read all reviews.)


9. Adorn Cosmetics

Cruelty free
Eco friendly packaging
Recycled materials
Vegan
Woman owned

Best For | Award-winning eye makeup
Natural & Organic | No teflon, parabens or PFAS chemicals, organic ingredients where possible
Price Range
| $5–$72

Using certified organic and natural ingredients in eco-friendly packaging, Adorn Cosmetics’ skincare and makeup line is all about having a luxurious experience without the guilt. Plus, the brand goes a step further by providing eco-refills wherever possible; thousands of makeup containers have been saved from landfills. (Even the samples are sustainable!) It’s ethically made in Australia with worldwide shipping options available.

Customer Review | “The Under-Eye Peachy Concealer is a miracle. Having struggled to concealer dark patches under my eyes this product does exactly what it says. No other product comes close.” – Tanya M. (Read all reviews.)


10. Gressa Skin

American made
Cruelty free
Woman owned

Best For | Serums & bronzers
Natural & Organic | Sustainable, organic & ethically-sourced ingredients; rosehip seed oil, calendula, chamomile oil, sea buckthorn oil
Price Range
| $41–$98

If dull, uneven skin is your number one concern, Gressa’s corrective skin care is right up your alley. These products are made with a powerhouse proprietary blend of natural and organic botanical extracts, bringing out your inner radiance and brightness in no time. Alongside makeup, the brand has a luxurious skincare line, perfect for pampering and rejuvenating your skin.

Customer Review | “The quality of this product does not compare to anything else. I love that I can correct, highlight and contour while getting the benefits of skincare ingredients, and take very little room in my bag! These are so convenient to travel with.” – Liz T. (Read all reviews.)


Featured image is by The Good Trade with pieces from Buck Mason, Cuyana, and KOTN