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As we age, our skin concerns evolve. While hormonal acne might be a thing of the past, our skin’s texture might evolve, and products that we’ve used for years will suddenly no longer be a good fit. When this happens, our makeup routine may need a bit of updating to suit our new needs or preferred finish. This can mean making the shift to natural and organic products that are easy on our skin and investing in a more thoughtful routine.

We’ve found nine brands using sustainable ingredients and paraben-free formulas to make your search easier. No matter what your skin needs, these brands have you covered—so you can channel your most confident and luminous self.

Skincare first! Check our our guides to natural & organic skincare and moisturizers so your skin will be primed and ready for the ultimate makeover.

Best Overall —  Vapour Beauty
Most Affordable —  RMS Beauty
For The  Minimalist  — NOTO

1. Vapour Beauty

Best For | Eyewear & lipwear
Natural & Organic
| Natural & organic ingredients
Brand Ethics
| Cruelty-free, ethically made, eco-friendly practices, recycling program, gives back
Price Range | $18–$50

Does your skin need hydrating? Vapour Beauty’s products are chock-full of nourishing, organic ingredients. Not only does the brand use responsibly sourced ingredients, but it prioritizes eco-friendly practices as well; if you recycle product packaging, you’ll receive credit towards future purchases! We’re big fans of the deeply pigmented eye and lip colors, which moisturize even the driest lids and lips. And we especially love the brand’s luxe organic lip conditioner—we find ourselves reaching for it more often than our chapstick!

2. RMS Beauty

Best For | Foundations & concealers
Natural & Organic | Natural & organic ingredients
Brand Ethics
| Cruelty-free, eco-friendly packaging
Price Range | $20–$50

For over a decade, RMS Beauty has been setting the standard for clean cosmetics. Launched by global makeup artist Rose-Marie Swift, this all-natural brand has been featured by the likes of Allure, Forbes, and Vogue. The uncover-up concealer has become a favorite foundation replacement for our team for years, and is soothing for rosacea and other types of sensitive skin. Known for its inclusive range, long-lasting wear, and lightweight finish, RMS Beauty will give you healthier looking skin at a moment’s notice, no matter which product you choose.

3. BOOM!

Best For | Multi-purpose use
Natural & Organic | Natural & organic ingredients
Brand Ethics
| Cruelty-free, paraben- & phthalate-free, made in the USA
Price Range
| $24–$79

For a healthy glow and an au natural look, we love pro-aging brand BOOM!. Founder Cindy Joseph—former makeup artist, supermodel, and entrepreneur—originally crafted this natural cosmetic line that works for every generation and every skin tone. We’re especially big fans of the BOOMSTICK TRIO, its most popular product, which are multi-use for the face, lips, body, and more.

4. Adorn Cosmetics

Best For | Award-winning eye makeup
Natural & Organic | Natural & certified organic ingredients
Brand Ethics
| Cruelty-free, ethically sourced, sustainable & biodegradable packaging, vegan, made in Australia
Price Range | $10–$75

Using certified organic and natural ingredients in eco-friendly packaging, Adorn Cosmetics’ skincare and makeup line is all about having a luxurious experience without the guilt. Plus, the brand goes a step further by providing eco-refills wherever possible; thousands of makeup containers have been saved from landfills. (Even the samples are sustainable!) Ethically made in Australia with worldwide shipping options.

5. Kjaer Weis

Best For | Refillable foundations & blushes
Natural & Organic | Certified natural & organic ingredients
Brand Ethics
| Cruelty-free, paraben-free, sustainable packaging
Price Range | $19–$68

Refillable packaging, certified organic ingredients, and high-performance makeup for mature skin? Kjaer Weis does it all with its customer-approved foundations, highlighters, and blushes, among other natural products. Lightly pigmented and ideal for buildable coverage, anyone of any age can achieve flawless beauty. Not sure where to start? Check out the brand’s makeup masterclass!

6. MUN

Best For | Skin-priming serums
Natural & Organic | Natural & organic ingredients
Brand Ethics
| Cruelty-free, ethically made, sustainably sourced, vegan
Price Range | $65–$110

Nourish your skin with MUN’s beloved serums and oils; they are perfect for priming or wearing overnight. The brand’s sustainably sourced and naturally derived formulas smooth skin, repair sun damage, and soothe inflammation. Whether you wear this one every day or just when you need an extra bit of TLC, this product will transform your skin with minimal effort.

7. Gressa Skin

Best For | Serums & bronzers
Natural & Organic | Natural & organic ingredients
Brand Ethics
| Cruelty-free, paraben-free, eco-friendly packaging, made in the USA in small batches
Price Range | $28–$62

If dull, uneven skin is your number one concern, Gressa’s corrective skin care is right up your alley. These products are made with a powerhouse proprietary blend of natural and organic botanical extracts, bringing out your inner radiance and brightness in no time. Alongside makeup, the brand has a luxurious skincare line, perfect for pampering and rejuvenating your skin.


Best For | Lip oils & treatments
Natural & Organic | Natural & organic ingredients
Brand Ethics | Leaping Bunny certified, 1% for the Planet member
Price Range | $28–$64

ILIA is our go-to for skincare-based minimalist makeup that still allows you to play with color. Their multi-use creams, tints, and sticks come in beautiful shades that work across your face, all made from clean ingredients. Most of their products have natural SPF, too, so you can be sure you are nourishing and protecting your skin with every use. ILIA’s formulas are super-smooth and don’t require a lot of heavy rubbing or blending, which makes them an easy base layer (we love the foundation serum and the multi sticks!) We also love their lip balms, oils, and mask treatments, which are buildable formulas that make our lips feel smooth and soft. 


Best For | Hydrating highlighters
Natural & Organic | Natural & organic botanic-powered ingredients
Brand Ethics | Vegan, cruelty-free, eco-friendly packaging
Price Range | $19

Gloria Noto, a makeup artist by trade, is known for her “no makeup look,” that allows your beautiful, natural skin to shine through. A perfectly sheer, dewy glow is easy with her Color + Glo multi-use sticks from NOTO. Swipe the highlighter on your face and body to make your cheekbones and collar bones shine, and add subtle pops of color to your lips, cheeks, and eyelids with the nourishing Multi-Bene Sticks. Filled with organic ingredients that are skincare first, makeup second, build a gorgeous, natural look that celebrates your beauty by letting it shine.