The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

A daily skincare regimen is one of the easiest ways to ensure both long-term skin health and a glowing complexion. Natural and organic skincare products, in particular, combine essential vitamins, botanicals, and minerals that heal and restore our skin—without harming our bodies or the earth.

These natural skincare products from sustainable beauty brands are redefining industry standards. Our editors have searched far and wide to find the very best skincare collections—so you can easily review top products in one place!

If you love natural skincare products, check out our favorite natural and organic makeup brands and our guide to all-natural moisturizers.

Best Overall | Most Affordable | Most Organic

1. True Botanicals

Natural & Organic Skin Care | Organic & wildcrafted ingredients, MADE SAFE certified, sustainably sourced, Leaping Bunny certified, vegan
Price RangeCleanser ($48), Moisturizer ($110)

Using nature’s most restorative and nourishing ingredients (like chebula, an ayurvedic fruit, and algae extract), this award-winning skincare brand has something for everyone. From the acne-prone skincare sets to the pregnancy-safe products, True Botanicals uses only organic and wildcrafted ingredients. Everything we’ve tried, we love, but the True Radiance Oil is a favorite with our team and the beauty community for a reason—it’s divine and shows real results in skin texture and radiance. We also love that this company offers a skincare quiz so that you can find the best products for you, and that you can subscribe for discounts.

2. 100% PURE 

Natural & Organic Skin Care | USDA certified organic & natural ingredients, vegan, cruelty-free
Price Range | Cleanser ($30), Moisturizer ($24)

100% PURE‘s USDA certified organic products contain the very best ingredients and nutrients. The brand’s natural cleansers and masks detox and refresh skin, and the natural facial scrubs exfoliate and buff away bumps, flakes, and dullness. Plus, 100% PURE offers a full line of cosmetics and personal care products, and comes in recyclable packaging. We love their calendula cleansing milk and waterless cleansers (the lavender oat milk one smells good enough to drink). But for something truly luxurious, we recommend any of their sea culture products—SO good. Don’t be surprised when this company becomes your one-stop shop for all-natural products.


Natural & Organic Skin Care | GMO & gluten-free, hand-harvested natural ingredients, Leaping Bunny certified, vegan
Price Range | Cleanser ($18), Moisturizer ($32)

Founded 25 years ago, OSEA boasts a safe skincare collection that is healthy for our bodies and the earth. The brand’s products contain natural, plant-derived ingredients (hello, vegan-friendly), with one of the most notable inclusions being the sustainably harvested seaweed. This powerful ingredient, combined with pure, cold-pressed essential oils, makes OSEA products nourishing and one-of-a-kind. The brand is also Climate Neutral Certified, powered by renewable energy, and uses glass & recyclable packaging.

4. cocokind

Natural & Organic Skin Care | Certified organic & natural ingredients, cruelty-free, gluten-free
Price Range | Cleanser ($15), Moisturizer ($15)

When you want your skin to feel catered to, check out the ultra-affordable cocokind. Whether you’re looking for cleansers and creams or exfoliators and essences, you can shop the brand’s offerings based on your skin type. All of cocokind’s products are cruelty-free, sustainably made, and thoughtfully packaged in recyclable materials. (And most of its formulas feature certified organic ingredients!) Look at the label on each product to learn more about its sustainability and ethics. This is our go-to option for affordable organic SPF that you can snag while at Target!

5. Ursa Major

Natural & Organic Skin Care | Natural, plant-based ingredients, vegan, cruelty-free
Price Range | Cleanser ($26), Moisturizer ($38)

The team behind Ursa Major understands the power of nature, which is why these products are plant-powered and formulated only with clean ingredients—you won’t find petrochemicals or synthetic fragrances in this collection. Instead, enjoy products made with sea fennel, shea butter, and sustainably certified palm oil, just to name a few. The brand is also certified plastic negative, has a carbon-neutral office, and uses recyclable packaging. If you were once a fan of the Clean & Clear Morning Burst cleanser (ahhh we were), Ursa Major’s face wash gives us all the energizing fragrance and exfoliation we love, without the microbeads or sulfates. (It’s a mood booster every morning!) Whether you’re after serums, tonics, balms, or washes, this certified B Corp has you(r skin) covered. 

6. Credo

Natural & Organic Skin Care | Natural & certified organic ingredients, free of The Dirty List®, cruelty-free
Price Range | Cleanser ($9), Moisturizer ($20)

When we’re looking for natural skin care, we often head right to Credo, a marketplace carrying more than 130+ clean beauty brands, including Tata Harper, Innersense, and One Love Organics. Every product must pass the Credo Clean Standard and avoid the 2,700 unsafe ingredients on The Dirty List®. We love finding what we need in one place—easier on us and the environment. (Or, you can head to a local store near you IRL!

7. Herbivore Botanicals

Natural & Organic Skin Care | Certified organic & natural ingredients, Leaping Bunny certified, vegan
Price Range | Cleanser ($14), Moisturizer ($44)

Herbivore Botanicals is all about “skinimalism.” The team believes skincare should be an easy and enjoyable part of our daily routines, and so it crafts natural and certified organic formulas that we love to stock on our bathroom shelves. (And not only do they look good, but they smell amazing, too!) Every ingredient is cruelty-free, vegan, and responsibly sourced—like olive-derived squalane, aromatic jasmine oil, and Blue Tansy in its best-selling Lapis Face Oil. Our team loves the foaming cleansing bar soap: It lathers well, travels well, and comes in at a reasonable price. Bonus—the packaging is recyclable and the brand gives back to the Trevor Project.

8. Reed + Gwen

Natural & Organic Skin Care | Organic & natural ingredients, vegan, Leaping Bunny certified
Price Range
| Cleanser ($48), Moisturizer ($48)

Launched by Avocado, the beloved natural bedding brand, Reed + Gwen is a new, 100 percent nontoxic skincare line steeped in both nature and science. The plant-based body products—from ultra-rich moisturizers to soothing bath salts—are made in the USA from responsibly sourced ingredients like marula oil, cane sugar, and rose clay. You’ll likely love the collection, but even returned items are donated (when possible) to a nonprofit serving marginalized communities. The Certified B Corp is also Climate Neutral Certified, and a member of 1% for the Planet. A quick note: these products quite literally melt into your skin (read our review here), so we recommend avoiding clothing (or sheets) for at least an hour after application.

The Good Trade Partner

9. Rosen

Natural & Organic Skin Care | Natural ingredients, cruelty-free
Price Range | Cleanser ($18), Moisturizer ($20)

The next generation of breakout care is here—and it’s Rosen. Instead of the same old ingredients in most skincare products, Rosen turns to newer, more modern ingredients like zinc oxide, Kojic acid, and mulberry extract. From scarring and textured skin to inflamed breakouts, Rosen’s solutions are just that: solutions that work (without breaking the bank!). If you’re not sure where to begin, we recommend its online quiz for curated recs. And when you’re done, the brand has an eco-friendly bottle buy back program to help offset landfill waste!

10. Juice Beauty

Natural & Organic Skin Care | USDA certified organic & natural ingredients, Leaping Bunny certified, vegan
Price Range | Cleanser ($15), Moisturizer ($30)

Juice Beauty has been changing the beauty industry since 2005 with its organic and natural clinically validated skincare collection. All of the products in this line are vegan and cruelty-free. The brand also utilizes sustainable energy sources for production and is a USDA certified organic company. You can feel good about what you’re putting on your skin with the detailed ingredients list and options for different skin types.


Natural & Organic Skin Care | Organic & plant-based ingredients, Leaping Bunny certified, vegan-friendly
Price Range | Cleanser ($18), Moisturizer ($22)

WELL PEOPLE combines plant-powered ingredients with dermatologist-tested formulas for the cleanest skincare. The brand ethically sources every ingredient in partnership with fair trade facilities (including organic jojoba and crambe seed oils), and products are 100 percent Leaping Bunny and PETA certified cruelty-free. WELL PEOPLE also touts more than 35 EWG verified products, including the Bio Booster Oil Drops that has more than 1,000 reviews.

12. Naturopathica

Natural & Organic Skin Care | ECOCERT certified natural ingredients, Leaping Bunny certified, vegan
Price Range | Cleanser ($20), Moisturizer ($25)

Barbara Close launched Naturopathica in 1995 to bridge the connection between inner wellness and outer appearance via holistic skin care. Its products are entirely free of animal-derived ingredients, parabens, silicones, toxins, and more—so all you’ll find are clean, sustainable ingredients including carrot seed oil, microalgae, and even marshmallow. From enzyme peels to herbal tea remedies, you’ll experience deeper, more nourishing beauty.

13. Weleda

Natural & Organic Skin Care | Certified natural by NATRUE, cruelty-free, vegan options
Price Range | Cleanser ($15), Moisturizer ($24)

One century ago (yes, 100 years!), Weleda started as a pharmaceutical lab and plant garden. Now the Certified B Corp creates natural skincare—without parabens, phthalates, and synthetic fragrances.. Instead, it uses flower, fruit, and root extracts, along with minerals and essential oils. Ingredients are ethically sourced from Weleda’s partners, and are sourced from organic or biodynamic farming using water & energy conserving processes. A heads up from our team—Weleda’s Skin Food is THICK, it’s pure bliss hydration, but for those who need something more lightweight try their other formulas. (Also, the moms on our team swear by their baby line!)

14. KLUR

Natural & Organic Skin Care | Organic & wildcrafted ingredients, cruelty-free, vegan
Price Range | Cleanser ($22), Moisturizer ($90)

Lesley Thornton spent nearly a decade working on holistic skincare and wellness before launching KLUR. This clean beauty brand is now self-funded, woman-owned and operated, and as sustainable as can be— we especially love that it’s made in the USA with recyclable & FSC certified packaging. With a focus on wildcrafted and organic ingredients like gluten-free rice ban, organic gotu powder, and organic macadamia nut oil, you’ll enjoy these luxurious products ‘til the last drop.

15. Matrescence

Natural & Organic Skin Care | USDA certified organic & plant-based ingredients, nontoxic, vegan, cruelty-free
Price Range
| Cleanser ($82), Moisturizer ($86)

Matrescence skincare is targeted towards typical maternity- and pregnancy-related issues such as hormonal acne, melasma, and stretch marks. Using only certified organic and sustainably sourced, plant-based ingredients, the brand creates powerful botanical formulas that are both pregnancy-safe and gentle on your skin, Matrescence also offers body butters, oils, and scrubs so you can take care of yourself head-to-toe! (And pro tip: Matrescence offers Rose Glow samples for free; you just cover the cost of shipping!) We also love that they use ethical sourcing with EWG verified options, and recyclable & eco-friendly packaging.

Featured image includes model Norrine Maupin wearing face mask by GOLDE.