7 Women-Led Finance Accounts to Follow on Instagram
Personal Finance Tips While You Scroll
While we’re all for reducing screen time as a means of practicing mindfulness, being intentional about how we scroll when we scroll can be just as beneficial–especially when we’re improving our financial literacy.
It can be even more valuable when the lessons come from fellow women who innately understand the challenges more specific to our demographic, like the persisting wage gap or balancing careers and caretaking.
These Instagram accounts, created by both money experts and enthusiasts, aim to empathize with, inform, and encourage followers. These social feeds are full of infographics, accessible language, and introductory explainers. So you can learn and then pass your wisdom along.
(If you’re looking for more resources, check out these finance-focused newsletters also written by women.)
1. Go Fund Yourself
Instagram Account | @gofundyourself
Hosted By | Alice Tapper
Based In | The UK
Alice Tapper is a behavioral economist, certified debt advisor, and self-professed finance geek who created Go Fund Yourself, a UK-based financial news and education platform, with 20- to 35-year-olds in mind.
The Instagram account uses “Great British Bake-Off” desserts to explain investing, Netflix characters to represent varying types of taxes, and ‘90s movies to symbolize individual savings accounts. You’ll also find anonymous financial confessions from fellow followers. 🤐
Follow Go Fund Yourself
2. Pennies to Pounds
Instagram Account | @penniestopoundspod
Hosted By | Kia Commodore
Based In | The UK
Founded by money expert Kia Commodore, the UK-based Pennies to Pounds is a financial literacy platform (with an award-winning podcast of the same name) that aims to educate and empower young people.
The Instagram slideshows break down loans, scams, debt, and everything in between, including 101s on inflation, shared ownership, and credit checks. Plus, Pennies to Pounds makes it a point not to use confusing, complicated jargon. (Thank goodness!)
Follow Pennies to Pounds
3. Mixed Up Money
Instagram Account | @mixedupmoney
Hosted By | Alyssa Davies
Based In | Canada
In 2015, Canadian finance author and podcast co-host Alyssa Davies launched Mixed Up Money, a two-time, award-winning personal finance blog with printable planners and money tracking templates.
We also love this account for stories that detail relatable finance experiences. Like how do you financially handle a pet emergency, or control impulse spending, or start freelancing? This account is full of eye-catching digital illustrations that depict women—and their financial obstacles—in everyday life. (You’re bound to send and share a few.)
Follow Mixed Up Money
4. My Fab Finance
Instagram Account | @myfabfinance
Hosted By | Tonya Rapley
Based In | The US
Designed for millennials, My Fab Finance is described as a safe space for women to learn about money. It was created by nationally recognized money expert Tonya Rapley, with the mission to help 100,000 people make at least one money decision they’re proud of. (We love that that feels within reach for all!)
Look to the community for helpful finance checklists, book recommendations, as well as infographics defining debt elimination methods, budgeting styles, and factors to consider when choosing a health insurance plan.
Follow My Fab Finance
5. The Broke Generation
Instagram Account | @the.brokegeneration
Hosted By | Emma Edwards
Based In | Australia
A self-described “recovering spendaholic,” Emma Edwards founded The Broke Generation with the intention to encourage financial optimization, not frugality.
Designed for millennials who want to learn how to get financially fit, the digital resource (and podcast) provides tips on investing, saving and making money, and setting both career and lifestyle goals. Follow for diagrams and doodles made with as much wit as they were wisdom.
Follow The Broke Generation
6. This Girl Talks Money
Instagram Account | @thisgirltalksmoney
Hosted By | Ellie Austin-Williams
Based In | The UK
The goal behind This Girl Talks Money is to teach us the financial adulting principles that our schools forgot. Yes, please! Launched by certified financial coach Ellie Austin-Williams (who co-hosts the “Money Unfiltered” podcast), the platform wants to make money…make sense.
On its feed, you’ll find daily reminders, little-known stats, and lots of tip lists. Want to know how to save money on your phone bill? How about how to stop financial self-sabotage? Curious how to broach the taboo topic of money when dating? (Us too.) All that and more is covered here.
Follow This Girl Talks Money
7. Money with Katie
Instagram Account | @moneywithkatie
Hosted By | Katie Gatti Tassin
Based In | The US
While not a financial professional, Money With Katie’s personal finance resources are as thorough as ever. This is our go-to for weekly blog posts and podcast episodes, free mini-courses and downloadable tools, and planners and masterclasses for purchase.
The writer and host also tackles spending habits, simple investing, and tax strategies, and the Instagram account helps further explain common concerns and questions: how recurring payments can impact us, the three ways to open a Roth IRA, and the benefits of renting vs. buying.
Follow Money with Katie
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