5 Softest Pillows Of 2024
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There’s nothing like sinking into a clean, comfy bed at the end of a long day. While sheets, comforters, and mattresses can all bring their own qualities to the (slumber) party, nothing is more personal than where you lay your head.
Whether you want to rest atop a structured memory foam pillow that will support your neck or sink blissfully into a soft cloud of sustainable down, the right pillow can make or break your nightly Z’s. We’ve rounded up some of the best pillows on the market for every kind of sleeper— from side sleeper support to those who like to stack their pillows up. So you can get your deepest sleep yet!
And while you’re upgrading to new soft, supportive pillows, maybe the rest of your bed could use a glow-up! Check out our guides for organic & sustainable bedding sets and organic mattresses, and hit that morning snooze button one more time.
Best Overall | Most Affordable | Best Down Alternative
1. Brooklinen
Best For | Down pillows designed for every sleep position
Extra Soft Materials | Ethically sourced Canadian down
Price For Standard Pillow | $109-$129
If you’re the Goldilocks of down pillows and haven’t quite found the plushness level that is juuuust right, Brooklinen might be what you’ve been searching for. With three different constructions to accommodate stomach sleepers, side sleepers, and even those of us who like a little bit of everything, you’re sure to find your perfect fit! These down pillows are Downmark certified, which provides strict guidelines for the highest quality standards for sustainable and ethical harvesting practices (never live pluck or foie gras down!). So no need to lose sleep over your dream down pillow.
2. Boll & Branch
Best For | Luxury American down pillows
Extra Soft Materials | Responsibly sourced, cruelty-free down from US farms
Price For Standard Pillow | $159–$199
If you’re looking for a luxurious yet sustainable sleep, Boll & Branch makes a USA-made cruelty-free down pillow that’s got your name on it! These RDS and OEKO-TEX certified pillows are made with a three-chamber construction, designed in soft, medium, and firm densities for stomach, side, and back sleepers, respectively. The down is triple washed, making it twice as clean as the US government standard and creating a pristine, longer-lasting softness to your new favorite pillow.
3. Parachute Home
Best For | Recycled down pillows
Extra Soft Materials | Fill is made of 100% recycled European white down
Price For Standard Pillow | $109
In their first-ever circular program, Parachute Home recycles returned down pillows into plushy new ones in a 70% recycled cotton shell. With medium density and 700 fill power, this pillow is supportive yet airy, not too firm but not too slim, and ideal for a sleeper who likes to flip positions throughout the night. Sleep soundly knowing your luxurious, soft pillow is helping to decrease landfill waste with its second life in your bed!
4. Silk & Snow
Best For | Adjustable fill
Extra Soft Materials | Down-like microfiber fill, CertiPUR-US® certified shredded memory foam core
Price For Standard Pillow | $75
If you’ve ever woken up with a crick in your neck, you know how essential it is to find the perfect support pillow. Silk & Snow’s down alternative memory pillows are stuffed with a shredded memory foam core, making them just as soft as down but also easily adjustable and supportive for your body’s needs. The fill is also OEKO-TEX and CertiPUR-US® certified, so you can rest easy and get your deepest, toxic-free sleep yet!
5. Tuft & Needle
Best For | Soft but supportive foam pillow
Extra Soft Materials | T&N Adaptive® foam with graphite and cooling gel
Price For Standard Pillow | $100
This Tuft & Needle pillow is where comfort and support combine to make the perfect landing place each night. Designed to adapt to your body, these GREENGUARD Gold & CertiPUR-US® certified foam pillows keep their shape all night long, helping you not only fall asleep but stay asleep. Dense enough to offer neck and spinal support while graphite and cooling gel wick away heat, so you’re always on the cool side of the pillow, no flipping necessary. Pro tip: order two because—according to our editors—your partner will likely try to steal it in the night. 😉
