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Ask 100 people how they define streetwear, and you’ll probably hear differing answers. (That’s actually what happened when legendary streetwear designer Bobby Hundreds asked around.) But most definitions of streetwear have a similar foundation: Streetwear is a casual style of clothing that flourished in the 1980s and 1990s, blending together New York’s hip-hop fashion, California’s surf-skate culture, and Japan’s street style. 

Most often, streetwear brands offer comfortable tops, hoodies, sneakers, and hats in limited releases. For example, the now billion-dollar Supreme used exclusive drops to spike interest and demand. Today, streetwear style is also part of a larger culture, a subtle rebellion against “mall” fashion and one that is more focused on DIY and creative expression.

The sustainable streetwear brands mentioned here merge this sleek, athletic style with ethical and responsible production practices and supply chains. Whether you’re just picking up your first streetwear shirt or are already immersed in this fashion trend, these brands will help you leave as small a carbon footprint as possible. Top off your look with one of these sustainable sneakers!

Please note, we’ve used the following key for price ranges:
$ = $0–$50
$$ = $50–$100
$$$ = $100+

1. Most Prominent Co.

Based In | Los Angeles, CA
Sustainable Materials | Organic cotton, upcycled/repurposed fabrics
Product Range | Tops, sweatshirts/sweatpants, jackets, hats
Price Range | $$–$$$

With roots in Japan and Peru, Most Prominent Co. relaunched in Los Angeles in 2019. Today, the brand uses its platform to share about the importance of fair labor and sustainable fashion. All materials are sourced responsibly, including GOTS Certified organic cotton and upcycled fabrics. MPCo. also works with facilities that are Fair Trade Certified and wind-powered.

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Based In | London, UK
Sustainable Materials | Organic cotton, water-based inks
Product Range | Tops, sweatshirts, hats
Price Range | $–$$

Plant the seeds of sustainability with PLANT FACED, a vegan and ethically made apparel line in London. Inspired by surf-skate culture, plant-based lifestyles, and bold designs, this woman-owned and run streetwear brand uses sustainable materials like organic cotton and water-based inks. The pieces are responsibly produced without sweatshops or child labor, and tops start at $34 (£25 for our UK friends). Worldwide shipping available.

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3. Noah

Based In | New York City, NY
Sustainable Materials | Responsibly sourced cotton, recycled cashmere, linen
Product Range | Tops, bottoms, sweatshirts, outerwear, shoes, hats
Price Range | $$–$$$

Noah meshes classic menswear with surf-skate culture to achieve this popular streetwear collection. The brand is unafraid of bold colors and boxy silhouettes, and Noah carries everything from seersucker pants to striped tops. Each piece is embroidered with the recognizable logo, and all of the garments are produced in regions where tradition, care, and expertise take precedence over profit. Noah also donates one percent of all sales to environmental initiatives.

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4. Nudie Jeans

Based In | Gothenburg, Sweden
Sustainable Materials
| Organic, Fair Trade, recycled cotton, upcycled denim
Product Range
| Tops, bottoms, sweatshirts, jackets, denim
Price Range
| $$$

Nudie Jeans is a one-stop Swedish shop for streetwear, offering both tops and bottoms—including jeans crafted with 100 percent cotton or upcycled denim. Included in the price of every denim order? Free repairs for life. The brand also carries tops, accessories, and youth apparel, so the whole family can shop together.

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5. Nicole Zïzi Studio

Based In | New York City, NY
Sustainable Materials | Recycled denim, recycled plastic, organic cotton
Product Range | Tops, jackets, hats
Price Range | $$–$$$

Nicole Zïzi Studio creates gender-free sustainable streetwear, sourcing only alternative and natural materials. For example, the brand uses post-consumer plastic found on the shores of Haiti and Honduras during local clean-ups, as well as ethically sourced Merino wool. Most items are made in small batches so as not to overproduce or create waste.

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6. Battenwear

Based In | New York City, NY
Standout Ethics | Made in the USA, ethical production practices
Product Range | Tops, bottoms, sweatshirts, outerwear, hats
Price Range | $$–$$$

For the fashion-forward adventurer, check out Battenwear, a vintage-inspired streetwear brand taking cues from past surf-skate culture. This durable and multi-functional apparel collection appeals to both the great outdoors and everyday city life. It’s based in NYC with a satellite office in California. Most of the garments are 100 percent cotton and made in the USA, while the MADRAS collection is crafted at an ethical factory in Chennai, India. Find Battenwear in stockists worldwide

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7. Catching A Fish in Norway

Based In | London, UK
Sustainable Materials | 100 percent organic, fair trade cotton
Product Range | Tops and sweatshirts
Price Range | $$

Catching A Fish in Norway is actually based out of—surprise, surprise—London. This youth-led brand started back in 2014 in response to the fast fashion industry, emphasizing how ethical and sustainable streetwear could be a force for good. The team works with accredited fair trade farmers for organic cotton, and garments are sewn in the UK. Worldwide carbon-neutral shipping available. 

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8. Universal Works

Based In | Nottingham, UK
Sustainable Materials | Recycled and organic cotton
Product Range | Tops, bottoms, sweatshirts, outerwear, shoes, hats
Price Range | $$$

David Keyte launched Universal Works back in 2009, creating sustainable streetwear that fit and looked good. Over a decade later, this contemporary menswear brand from London is one of the most size-inclusive on the market, with sizes from XS-XXXL. Though Universal Works carries hundreds of apparel options ranging from waistcoats to trousers, the team opts for small-scale production with factories they trust in the UK and beyond. Worldwide shipping available.

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. Albam

Based In | London, UK
Standout Ethics | Many garments made in Britain
Product Range
| Tops, bottoms, sweatshirts, outerwear, shoes, hats
Price Range | $$–$$$

For the streetwear aficionado, Albam produces Britain-made and utilitarian-inspired apparel, as well as footwear for men. The brand works in partnership with ethical factories in the UK and Europe and releases four collections, many of which are 100 percent cotton. Worldwide shipping available.

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