Eco-Friendly & Fair Trade Denim

We live our lives in denim. A good pair blends fashion and function to capture a chapter of our lives in a way that not much else can. That's why when we went on a search for ethical denim brands, we looked for brands that are bringing ethics and quality together to revolt against the trends of fast fashion and irresponsible production.

These 10 denim brands are pushing the limits of eco-friendly manufacturing, they're asking tough questions about their supply chains and building products that last. If you’re on the search for your new favorite denim brand, you might also want to check out The Best Denim Brands Made In The USA.


1. ABLE

Ethics | Fair labor, women's empowerment, B Corp
Styles Available | Women’s
Starting At | $128

ABLE's new vintage-inspired & distressed handcrafted denim collection is the perfect addition to the casual-chic wardrobe. With high-rise and slouchy styles alongside the classic skinny jean, there's a fun, edgy pair for every woman. If you don't get the right size the first time, ABLE also offers unlimited free exchanges until you find the perfect pair. This certified B Corp is dedicated to creating long-term economic impact by employing female artisans around the world.

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2. Everlane

Ethics | Ethical production process, radical transparency
Styles Available | Women’s
Starting At | $68

Everlane, one of our favorite ethical and transparent brands, launched their denim line earlier this year. They believe customers have the right to know what their products cost to make and where they were made, and outline these details on every product page so you can be an informed customer. Their ultra-comfortable Japanese denim comes in high rise and mid rise skinny, and classic boyfriend cuts that are fashionable, flattering, and will last for years to come.

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3. Reformation

Ethics | Made in USA, uses sustainable fabrics, eco-friendly production practices, pays living wages
Styles Available | Women’s
Starting At | $98

If you can never seem to find the perfect vintage denim while you’re shopping secondhand, Reformation has the jeans you’ve been searching for. Ranging from simple and straightforward vintage cuts and washes to unique denim pieces that are sure to turn heads, Reformation has something for everyone. Plus, this sustainable denim comes with an affordable price tag and will last you for years to come.

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4. Mott & Bow

Ethics | In-house fair wage production, sustainably-sourced quality denim
Styles Available | Women's & men's
Starting At | $96

Sourcing quality cotton denim from the world's finest denim mills, like Orta in Turkey, Mott & Bow is making high-caliber denim at a fair price. By keeping production within their organization—at a longstanding family-run fair wage factory in Honduras—Mott & Bow can sell directly to consumers without all the retail markups. They also offer a free home try-on service that ensures you get the perfect fit. Read more about what makes them a unique, premium denim brand on their website.

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5. DL1961

Ethics | Eco-friendly fabrication and materials
Styles Available | Women’s & men’s
Starting At | $128

DL1961 has brought national attention to ethical denim through their collaboration with Honest Company co-founder Jessica Alba. The brand uses innovative eco-friendly fibers in their line of men’s and women’s denim and has reduced water, dye and energy use by 50%. Their pieces incorporate TENCEL® & ProModal® to increase the durability and sustainability. DL1961 has an undeniable pulse on chic denim fashion and their designs are bringing ethical innovation into the spotlight. For that, they get two thumbs up from our team at The Good Trade.

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6. Bluer Denim

Ethics | Made in USA, fair labor, give back
Styles Available | Women’s & men’s
Starting At | $95

Bluer Denim is Designed in Portland using cotton grown in Georgia. Their denim is milled in North Carolina, rivets and zippers forged in Kentucky, and final products are cut, sewn, washed and hand-finished in Los Angeles using eco-friendly ozone laundry processes. All of this makes Bluer a standout option for quality 100% American-made denim. What really gets our attention is their innovative 1 for 1 give back model. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, refurbish them and deliver them to someone who really needs them. We love this simple model of waste reduction and community care.

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7. Buck Mason

Ethics | Made in USA
Styles Available | Men’s
Starting At | $135

Buck Mason was founded by Erik Schnakenberg and Sasha Koehn with the ideals of American-made quality at its heart. Their selvage denim is sourced from mills in North Carolina and their style ignores fashion trends while doubling down on timeless design and durability. What we love about Buck Mason’s designs is the simplicity. Their denim is made on a shuttle loom which gives the denim a weight and durability that sets it apart. After the raw materials are created the product is constructed in LA where the details are set in order. Buck Mason’s quality sourcing and manufacturing are all standout and for that they get our vote as one of the best American-made denim choices on the market.

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8. Patagonia

Ethics | Fair Trade Certified collections, organic cotton, environmental sustainability
Styles Available | Women’s & men’s
Starting At | $99

With their love for the outdoors, it’s no wonder that Patagonia is concerned about the environmental impact of their jeans. In 2015, they launched a campaign about how “Denim is a Filthy Business” (see the video here). Their line of men’s jeans is made out of organic cotton, which cuts out harmful pesticide and GMOs. They’ve also adopted the Archroma Advanced Denim dyeing process, which is a liquid sulfur dye said to use 84% less water, 30% less energy, and 25% less CO2 than conventional jeans. And their Footprint Chronicles detail through both video and storytelling who makes their clothes, how they design them, and the organizations with whom they partner. 

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9. M.i.h. Jeans

Ethics | Minimal water waste, produced in the EU, eco-conscious
Styles Available | Women’s
Starting At | $180

M.i.h. Jeans are dubbed "The London Girl's Denim Brand," and their wide range of styles show it. From their skinny and straight-leg silhouettes to their bold, retro 1970's style denim, these jeans offer a unique style to fit any personality. M.i.h. directly source their fabrics, and work to reduce their carbon footprint and minimize water waste during all stages of their production. Plus, their denim is crafted in mills that adhere to the standards of the Better Cotton Initiative, meaning it's better for both people and planet.

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10. Kuyichi

Ethics | Fair trade, organic, eco-friendly
Styles Available | Women’s & men’s
Starting At | €100

Kuyichi introduced the first pair of organic denim onto the market in 2001 and they’ve been leading the industry in ethics and transparency ever since. Kuyichi works directly with farmers who supply their organic cotton, and even encourage them to become shareholders in the company. In addition to their organic cotton, Kuyichi uses sustainable materials like recycled cotton and polyester from discarded water bottles. The brand was founded on the idea that socially responsible work conditions and environmental considerations aren't just trends, but a way of the future. They’ve been doubling down on that belief ever since.

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