10 Best American-Made Watch Brands (2025)
The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.
Our editors have researched and tested the best American-made watch brands — these are our top picks for timeless watches that are made right here in the USA.
Did you know there are tons of American-based watch companies producing high-quality, timeless watches right here in the U.S.? From coast to coast, a growing number of brands are designing and assembling beautiful timepieces that blend classic craftsmanship with modern design. Whether you’re into minimalist styles, rugged field watches, or vintage-inspired pieces, these homegrown brands offer something for everyone — often with impressive attention to detail, premium materials, and a commitment to ethical production.
Supporting these watchmakers not only means investing in a durable, stylish accessory, but also in local manufacturing, skilled artisans, and small businesses that are helping to revive the American watchmaking tradition. It’s time to look close to home for your next great timepiece!
Why buy an American-made watch?
Buying an American-made watch isn’t just about telling time — it’s about telling a story. When you choose a watch made in the U.S., you’re supporting local craftsmanship, small businesses, and a rich heritage of watchmaking that dates back over a century. These timepieces often feature thoughtful design, durable materials, and a level of care you can feel every time you strap one on. Plus, you’re reducing the carbon footprint that comes with overseas manufacturing and shipping. Whether you’re after rugged reliability or timeless elegance, American-made watches deliver quality and character — with the added bonus of knowing exactly where your watch came from and who made it.
What is the difference between watches “made in the USA” versus watches “manufactured in the USA”?
The terms “made in the USA” and “manufactured in the USA” can sound similar but often point to different levels of domestic production when it comes to watches. Watches “made in the USA” carry the highest standard of American craftsmanship. According to the Federal Trade Commission (FTC), this label means that all or virtually all components — from the case and movement to the strap — must be sourced and produced in the United States. The design, engineering, manufacturing, and assembly all take place domestically, reflecting a deep commitment to local sourcing and skilled American labor. These timepieces are rare, but they represent the pinnacle of homegrown quality and authenticity.
On the other hand, watches “Manufactured in the USA” often refer to timepieces that are assembled or finished in the U.S., but may include components sourced from overseas — such as Japanese movements or Swiss-made parts. While not entirely American-made, these watches still support domestic jobs and offer a level of quality control that comes with U.S.-based assembly. This label is more flexible and allows brands to combine international precision with American workmanship. Both options have their merits, it just depends on what matters most to you: Fully homegrown manufacturing, or supporting U.S.-based assembly and design.
Our criteria:
Our editors have worn, researched, and tested sustainable jewelry for the past ten years. These American-made watches meet our rigorous qualifications outlined below. Note that we update this list frequently with emerging favorites, so check back!
- MADE AND/OR MANUFACTURED IN THE USA | We’ve selected watch brands that make or manufacture their watches right here in the USA.
- TIMELESS DESIGNS | We’ve prioritized watch brands that are invested in creating one-of-a-kind, timeless pieces and watches that you can pass down for generations.
- PRICE POINT | We’ve included a range of price points so that there is something for everyone on the list.
Slip-on a watch to finish accessorizing your look with American-Made Clothing and you’re ready to go!
1. Shinola
Manufacturing | Built in America; Swiss & imported parts
Location | Detroit, MI
Where To Buy | Online, in stores
Range | Starting at $425
Founded in 2011 in Detroit’s historic Argonaut Building, Shinola was built on the belief that “products should be made well and made to last” — and they stand by that. Their watch factory, established in partnership with Swiss movement-maker Ronda AG, brings real horological craft back to American soil. Here, skilled artisans train under watchmaking veterans and hand‑assemble luxury timepieces designed to be durable, dependable, and heirloom-worthy.
Shinola’s watch lineup covers a wide spectrum — from the classic elegance of the 41 mm Runwell with sapphire crystal and Argonite quartz movement, to rugged sport models like the Duck adventure watch (water-resistant and ready for outdoor action), and the precise Canfield chronograph series. With quartz, automatic, and even mechanical winding options, each collection blends design intention with build quality. And with over 400 employees in Detroit, the brand isn’t just making watches — it’s fueling a local manufacturing resurgence.
Shinola also prioritizes consumer confidence: Watches over $125 ship free in the contiguous U.S., come with a lifetime limited warranty, and offer free returns, ensuring peace of mind alongside their bold design. The Detroit-based leather studio and watch factory operate side by side, creating a seamless blend of watch and strap craftsmanship under one roof .
Beyond watches, the brand champion’s creative and civic engagement — curating spotlight campaigns, partnerships like the J Dilla Great American Series, and even opening the Shinola Hotel in Detroit. It’s this fusion of design, community, and U.S. craftsmanship that makes Shinola more than a label — it is an emblem of Detroit’s resurgence. If you’re hunting for an American-made watch that brings story, style, and substance together, Shinola is the standout choice!
2. BREDA
Manufacturing | Built in America; Japanese-made movements
Location | Detroit, MI
Where To Buy | Online, select retailers
Range | Starting at $195
BREDA is a modern watch brand that blends minimal design with artistic expression, redefining what it means to wear time on your wrist. Based in Dallas, Texas, this independent company crafts timepieces that aren’t just about telling time — they’re about telling stories. Each collection is deeply inspired by the people, places, and creative moments that shape the world, from the Bauhaus-influenced Revel to the sculptural beauty of the Virgil. BREDA embraces a philosophy of time as a personal experience, encouraging wearers to slow down, be present, and connect with the moment. The watches are unisex, thoughtfully designed, and come in versatile colorways that suit any wardrobe — from bold gold tones and brushed silver to soft leather and transparent details. You’ll find both quartz and automatic styles, all with clean lines and unique shapes that set them apart in the world of fast fashion and flashy branding.
BREDA also isn’t just selling watches — they’re building a creative community. Through their TIME/SPACE initiative and editorial features, they spotlight artists, photographers, and musicians who share their values of mindfulness, expression, and experimentation. Sustainability is also part of the conversation; while BREDA doesn’t claim perfection, they’re taking steps to produce mindfully and encourage long-term wear with repair services and high-quality materials. With accessible price points, beautifully curated campaigns, and a strong sense of creative identity, BREDA has carved out a niche for those who want their watch to be more than a timekeeper. Whether you’re drawn to design, inspired by art, or simply want a watch that reflects your individuality, BREDA delivers a fresh, thoughtful take on modern timewear.
3. Vortic Watch Company
Manufacturing | Made in the USA, movements use original vintage pieces
Location | Fort Collins, CO
Where To Buy | In-person (CO), online
Range | Starting at $3,726
Vortic Watch Company breathes new life into America’s watchmaking heritage by transforming antique pocket watches into one-of-a-kind wristwatches. Based in Fort Collins, Colorado, the brand restores vintage American-made movements — originally crafted by icons like Waltham, Elgin, and Hamilton — and fits them into custom-built cases made entirely in the USA. Every case, spacer, strap, and crystal is locally manufactured, making each timepiece a celebration of American craftsmanship, both past and present.
Vortic’s American Artisan Series allows collectors to personalize their timepiece by combining restored vintage movements with modern cases made from stainless steel, bronze, or titanium. Each watch features high-durability front and back crystals — often sapphire or Gorilla glass — to showcase the intricate mechanisms inside. For those looking to preserve family history, the Convert Your Watch program turns heirloom pocket watches into wearable art through an expert eight-step process. One of Vortic’s standout collections is the Military Edition, crafted from U.S. Army Air Corps pocket watches that were used during World War II. Each limited-edition piece honors American military ingenuity with durable materials, authentic historical detail, and all-American production.
Beyond their watches, Vortic champions domestic manufacturing, partnering with American machinists and suppliers to keep the entire process local. Their work has been recognized by The New York Times, NPR, and horology museums nationwide. With each watch, Vortic doesn’t just tell time — it tells a story, preserving history while supporting the future of American-made goods. For a unique, sustainable, and deeply meaningful timepiece, Vortic delivers craftsmanship you can wear with pride.
Customer Review | “I’d been looking for a really dressy watch and this one is perfect. I already own a number of Vortic watches but this is the one I can wear with a tux! Perfect!!” – Steve Custer (Read all reviews.)
4. DuFrane
Manufacturing | Assembled in the USA, Swiss movements
Location | Austin, TX
Where to Buy | Online
Range | Starting at $580
DuFrane’s motto, “History remembers those who are a little bit different,” says a lot about the brand’s approach to watchmaking — and it lives up to it. Based in Austin, Texas, DuFrane creates limited-edition timepieces that stand out for their craftsmanship, storytelling, and local pride. Each model is named after a notable figure or landmark tied to Austin’s rich history, adding layers of meaning to every watch. One of their latest releases, The Travis MkII, draws inspiration from the beautiful Lake Travis reservoir. Others, like the Barton Springs II and III pay homage to places that are distinctly Texan.
What really sets DuFrane apart is the personal touch. Founder Steven Lee designs and personally assembles every watch in Austin. He even hand-regulates the Swiss automatic movements to ensure precise timekeeping. While the movements come from Switzerland (to ensure accuracy and longevity), nearly everything else — from design to case assembly to final inspection — is handled in the U.S., making these timepieces a fusion of American heart and Swiss reliability.
DuFrane also keeps things refreshingly simple for customers. All watches ship free in the U.S., with international delivery available too. And with limited production runs, you know you’re getting something truly special — not mass-produced. Whether you’re a frequent traveler in need of a GMT or someone who appreciates the subtle art of everyday watch design, DuFrane’s lineup offers both versatility and distinct personality. These are the kind of watches you wear for years — and talk about for even longer.
Customer Review |“Amazing watch representing an amazing city! I could not be more impressed with the quality of the watch or the customer service from Steven. During my purchase, I added the same nylon strap to my order that came with the watch and within 24 hours Steven preemptively reached out to let me know and to confirm my order. I have never interacted with an owner that was that forthcoming and engaged! Truly an awesome experience and awesome watch that anyone should add to their collection.” – Jacob (Read all reviews.)
5. Weiss Watch Company
Manufacturing | Designed & built in the USA
Location | Nashville, TN
Where to Buy | Online, select stores in USA & Japan
Range | Starting at $2,700
Founded in 2013 by California native Cameron Weiss, Weiss Watch Company is on a mission to bring traditional watchmaking back to American soil — and it’s doing just that, one handmade timepiece at a time. After training in Switzerland under master horologists and working with luxury brands like Audemars Piguet and Vacheron Constantin, Cameron returned to Los Angeles (now based in Nashville) with a vision: To revive the lost art of American watchmaking with modern tools and timeless techniques.
Each Weiss watch is a beautiful blend of precision, heritage, and American craftsmanship. The brand goes beyond just assembling timepieces; it manufactures many components in-house, including the cases, crowns, dials, spring bar tools, and even the packaging. The materials are sourced and made in the USA whenever possible, and each piece is hand-finished and assembled by skilled artisans — often by Cameron himself.
What really sets Weiss apart is its commitment to transparency and tradition. The company introduced its own American-made movement — the Caliber 1003 — which is mostly crafted in-house using U.S.-machined parts, a rarity in the industry. These watches are built for everyday wear, often inspired by vintage military and field watches, with designs that are rugged, clean, and timeless.
Whether you’re drawn to Weiss for its craftsmanship, American-made pride, or the sheer beauty of its watches, there’s no denying the brand’s growing impact. With limited releases, direct-to-consumer sales, and a focus on small-batch production, Weiss is proving that watchmaking in the U.S. is alive and well. Weiss Watch Company is well worth the investment if you’re looking for a timepiece that feels personal and purposeful.
Customer Review | “Been through most of the major brands and wanted something original and as close to American made as I could get. Most beautiful hue of blue I’ve seen on a watch and built like a tank! Easy to dress up with bands and works just as well at the beach. Don’t think twice, well worth the money and twice the watch you will ever need. Cameron and his crew accomodated a special request for me and were very responsive to my questions.” – George (Read all reviews.)
6. RGM Watch Company
Manufacturing | Parts, cases, & movements made in the USA
Location | Mount Joy, PA
Where to Buy | Online, in-person (PA)
Range | Starting at $2,950
Founder Roland G. Murphy, trained in both traditional Swiss horology and local Pennsylvania watchmaking (including stints at Hamilton and training at WOSTEP) established RGM Watch Company in Mount Joy to create luxury watches that reflect both technical mastery and handcrafted authenticity. Under his watchful eye, modern CNC machines and antique rose-engine guilloché lathes coexist harmoniously — producing everything from hand-blued screws and engine-turned dials to micron-precise cases .
Every RGM timepiece offers a refined, yet understated sophistication. Whether you’re drawn to the elegance of their Pennsylvania Tourbillon or the simplicity of a Model 25 deck watch, each design balances vintage charm with contemporary precision. Repeatable, signature details — like keystone-shaped hands inspired by early Lancaster designs — reflect the brand’s deep roots in American watchmaking history. Annual production is modest (under 300 watches), but that exclusivity only enhances their appeal, with models typically ranging from around $3,000 to $100,000 depending on materials and complications.
RGM isn’t just about limited-run models — it’s also a go-to for collectors seeking fully bespoke pieces. From custom dials and personalized rotors to full-on tourbillon creations, Roland and his team can build entirely unique watches to spec. Plus, their friendly trade-in program makes it easy to credit your current watch — whether it’s a vintage Omega, Rolex, or pocket watch — toward a new RGM timepiece.
7. VAER
Manufacturing | Assembly, movements, and straps made in the USA
Location | Venice, CA
Where To Buy | Online, select retail partners
Range | Starting at $179
VAER Watches blends purposeful design with rugged performance — all built right here in the USA. At the heart of their mission? A deep belief that American assembly is more than marketing — it’s a source of design excellence. By assembling their watches in L.A. and partnering with stateside teams like FTS in Arizona, the founders work side-by-side with technicians to fine-tune everything from hand-torque adjustments to optimal dial spacing. These collaborations help catch design issues that often slip through overseas production, ensuring cleaner, tighter, and more reliable builds.
VAER takes their dedication a step further with tough real-world testing. Early prototypes were dropped from high-altitude, submerged in boiling water, and even stress-tested in surf conditions — tests that led to upgrades like screw-down crowns and reinforced gaskets. This commitment has shaped their popular Field, Diver, Chronograph, and GMT collections, many of which are rated to 10 ATM — or even 20 ATM for the dive-ready G7 line — proving they’re truly built to last.
Sustainability is another cornerstone of the VAER ethos. Every watch is crafted to be durable and repairable, promoting a “repair-not-replace” mindset that cuts down on waste. Plus, as proud members of 1% for the Planet, VAER donates a portion of revenue directly to conservation efforts protecting wilderness and wildlife.
On top of all that, their straps are made from U.S.-sourced Horween leather, cut and stitched in Tampa, while easy-change bands and free U.S. shipping show they’re in touch with real-world needs. From close-knit design partnerships to sustainability initiatives and real-world durability, every watch tells a story of craftsmanship, community, and a deep respect for the planet.
Customer Review |“Just a great ‘watch’. Easy to read day or night, which is nice as you’re getting older. Clean lines and classy looking in a minimalist kind of way, very happy with it.” – Thomas Z. (Read all reviews.)
8. KOBOLD
Manufacturing | Assembled & manufactured in the USA
Location | Pittsburgh, PA, Nepal, & Berlin
Where To Buy | Online
Range | Starting at $750
KOBOLD Watches was built around one simple creed: “Embrace Adventure.” Michael Kobold — mentored by Swiss master Gerd-R. Lang — launched Kobold to revive rugged, reliable mechanical tool-watches for explorers, first collaborating with Helmut Sinn before blazing their own trail. From the very beginning, KOBOLD focused on crafting watches designed to withstand the elements — minimalist, functional, and built to take a beating .
That spirit of adventure is anything but abstract. In 2009 and 2010, Michael and his wife summited Mount Everest — not just for bragging rights, but to raise awareness for the Navy SEAL fundraising fund — earning Kobold its explorer credentials. This journey led them to Kathmandu, where KOBOLD opened an atelier in 2012. Here, two Sherpa-trained watchmakers took the helm, bringing the brand’s ethos to the Himalaya line and supercharging Kobold’s global presence.
Back in the U.S., KOBOLD operates its own workshops — designing, prototyping, assembling, and testing watches and straps in-house — and in 2014, opened the Merry Oaks Farm manufacturing facility, featuring the first vertically integrated U.S. watch case factory in over 50 years. KOBOLD also collaborates with a German case maker for select models, blending U.S. grit with European precision .
You won’t see KOBOLD flooding the market — each model is produced in very limited numbers, from the aluminum-tough Soarway and Phantom chrono to the Everest-edition Himalaya with a real Everest-rock dial. Meanwhile, customer support continues strong, with a ten-year warranty and service centers in the U.S., Germany, and Kathmandu.
Bottom line: KOBOLD isn’t just making watches — it’s living its creed. From the summit of Everest to Pennsylvania machine shops, every piece reflects a rugged, thoughtful American resurgence in adventure-grade horology.
Customer Review |“…My collection includes many fine watches. However, I find that I use my Kobold watches most often, especially to go shooting. I am a mechanical engineer and can attest to the fact that Kobold watches are really rugged tool watches. More than that, they tell a story of overcoming adversity. Best of all, over the years, I have made a new friend. Thank you Michael and everyone at Kobold for always coming through and Godspeed!” – Steve Feng (Read all reviews.)
9. Detroit Watch Company
Manufacturing | Assembled in the USA, Swiss movements
Location | Detroit, MI
Where To Buy | Online
Range | Starting at $1,175
Rooted in Detroit’s relentless energy and bold design, Detroit Watch Company began in 2013 when husband-and-wife duo Patrick and Amy Ayoub — an automotive and product designer team — decided to craft original, hand-assembled timepieces that honor both Detroit and Swiss precision. Amy, a Detroit native, and Patrick, who honed his skills at BMW and VW before pivoting to horology, bring a unique blend of automotive design flair and watchmaking expertise to every piece .
These aren’t cookie-cutter watches. Each Detroit Watch Company model — from the 1701 Pontchartrain to the city-inspired GMT Diver — starts with Swiss automatic or chronograph movements like ETA and Sellita. But the magic happens stateside: Cases, dials, hands, and crowns are designed by the Ayoubs, manufactured by specialist suppliers, and hand-assembled and rigorously tested in their Michigan studio. That level of control means they can limit production to just under 300 pieces per year, ensuring quality, exclusivity, and styling that stands apart.
Beyond the mechanics, these watches channel Detroit spirit in subtle ways: The crown often features a Fleur-de-Lys, a nod to French founder Cadillac; the M1-Woodward recalls Detroit’s historic highway; and each watch ships with a framed sketch by the Ayoubs, adding personal, design-rich flair. Whether you’re drawn to the timeless elegance of the Pontchartrain or the rugged allure of a diver, each model brings Midwest charm and automotive lineage to your wrist.
On the practical side, Detroit Watch Company keeps things consumer-friendly — a 2-year warranty and a 15-day return window give buyers confidence, while direct-to-consumer pricing avoids retail markups. With US manufacturing, Swiss heart, and a design story that runs deep, Detroit Watch Company offers a fresh twist on American-made luxury — perfect for those who want more than just a pretty dial.
Customer Review | “About a year ago, I inquired on this watch. Owner Patrick answered my call and answered all of my questions, he even went above and sent additional pictures of the watch on his wrist. Fast forward to now, i was able to purchase. Packaged nicely, the service and communication exceptional and further this watch is more impressive than it shows in the pictures. Would not hesitate to purchase from Detroit Watch Co again. Quality watch and Quality People!” – JR (Read all reviews.)
10. Talley & Twine
Manufacturing | Designed & assembled in the USA; Asian parts
Location | Portsmouth, VA
Where To Buy | Online
Range | Starting at $245
Talley & Twine is more than just a watch brand — it’s a bold statement in design and intention. As one of the few Black-owned watch companies in the U.S., it was founded with a vision to disrupt a sea of sameness in the timepiece industry. The brand’s motto? To stand out, with purpose. Inspired by clean, minimalist design and meaningful symbolism, Talley & Twine’s watches feature distinctive details like the prominent number 7 on the dial — representing completion and a reminder to finish what you start.
The company offers a wide variety of styles that cater to both men and women, from classic stainless steel bands to rich leather and durable canvas straps. Each piece is created with everyday elegance in mind — smart enough for the boardroom, but unique enough to spark conversation. Whether you’re drawn to timeless gold tones or more modern matte black and silver combinations, Talley & Twine has something for every wrist and wardrobe.
What sets this brand apart even further is its commitment to quality at an accessible price. Their watches come backed by a two-year warranty, and customer satisfaction is front and center, with helpful support and easy returns. Proudly American and rooted in community values, Talley & Twine is the perfect pick if you want your timepiece to reflect both style and substance. It’s a refreshing take on luxury that feels personal, intentional, and bold — just like the people who wear them.
Customer Review | “I am in love with my new watch. The quality of how well this watch was made is excellent. This is the first time I’ve bought myself a watch in over 20 years. When I saw Talley & Twine watches I knew I had to have one. Keep up the good work.” – Rachel W. (Read all reviews.)
Featured image from Shinola
