For Luscious Locks & Conscious Color 💁‍♀️

When it comes to our locks, sometimes we want to switch up our look with a new cut and color. But many regular hair dye formulas include six ingredients that can be harmful to our health, often called the ‘big six’: ammonia, resorcinol, parabens, phthalates, PPD, and gluten. That’s why we’ve searched high and low to find five ammonia-free hair dyes using organic or naturally-derived ingredients. Most of them don’t include the ‘big six,’ and the brands are cruelty-free, value sustainable ethics, and use eco-friendly packaging. Whether you’re looking to go dark for the winter, lighten up your new bob, or change your color entirely, there’s an ideal dye for everyone.

For more of our favorite hair products, check out our guide to organic shampoo!


1. Iroiro

Features | Cruelty-free, natural ingredients, vegan, USA-made, eco-friendly containers, paraben-free
Best For | Bright & bold colors
Price | $8.95+
Ingredients | Organic coconut oil, 100% natural NatureSilk, ECO-Cert NatureMulse, soy & quinoa protein

Iroiro hits the jackpot when it comes to affordable, effective, and natural hair dyes. Made with completely vegan and natural ingredients like coconut oil and yuzu-cranberry fragrances, this brand carries dozens of bold, semi-permanent colors that are paraben-, alcohol-, and ammonia-free (and packaged in eco-friendly containers). These vibrant colors are guaranteed to give you the bright look you’re aiming for⁠—just ask Emily, our Managing Editor, who uses the pink dye religiously.

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2. Tints of Nature

Features | Cruelty-free, vegan, naturally-derived ingredients, sulfate- & paraben-free
Best For | Pastel tones
Price | $13.99+
Ingredients | Naturally-derived alcohols, wheat protein, charcoal powder, aloe, & fruit extracts

If bright and bold aren’t your thing, Tints of Nature is subtle, healthy, and right up your alley. This brand’s vegan formula comes in all kinds of pastel tones, including aqua, pink, and purple, for the colorful tresses you’ve been eyeing. And your hair won’t weaken in the process either; this formula includes a conditioner-based color that nourishes and strengthens hair in the process. Each application lasts between three to six washes, so go ahead and try something new.

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3. Shea Moisture

Features | Cruelty-free, natural & certified organic ingredients, paraben-free
Best For | Natural hair
Price | $14.99
Ingredients | Certified organic shea butter, acai, glycerin, flaxseed & Abyssinian oils, soy protein

Dying natural hair requires extra care and nourishment, so we’ve turned to Shea Moisture for its Color Creme. Bringing together certified organic shea butter alongside antioxidants and a range of shades, you’ll have shiny, healthy hair that stands out while maintaining the natural tones you already have. Ten percent of each purchase goes to invest in women and community commerce, so you’ll look and feel your best all at once.

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4. Natulique

Features | Cruelty-free, natural & organic ingredients, eco-friendly packaging, paraben-free
Best For | Sensitive or weakened hair & scalp
Price | Salon Only
Ingredients | Grape seed oil, sunflower seed extract, fruit & jojoba oils, wheat protein, shea butter

If you fancy a salon visit, look to Natulique’s Professional Hair Colors, the first-ever complete Certified Organic professional hair care line in the world. Made for sensitive and weakened hair/scalp, this gentle formula and conditioner will bring your hair back to life using several natural oils, proteins, and butter. With more than 70 shades, this dye offers full coverage, extra moisture, and long-lasting results. Fewer chemicals, more glow? Yes, please.

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5. Davines

Features | Cruelty-free, natural ingredients & antioxidants, paraben-free, eco-friendly & sustainable practices, gives back
Best For | Full coverage, permanent color
Price | Salon Only
Ingredients | Naturally-derived alcohols, sunflower seed oil, root extract, melanin, antioxidants

Davines believes that sustainable beauty is possible, even with our hair. The brand’s ammonia-free and natural color creams are made in Italy, with antioxidants, melanin, and plenty of carotenoids. In just a few hours at your local salon, you’ll have up to three levels of lighter hair or a dark, intense, and shiny look. In addition to being eco-friendly, cruelty-free, and natural, Davines is also a B Corp, so the brand gives back to the community as well. Get that shimmering, velvety color—heads will definitely turn.

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