10 Organic & Natural Shampoo Brands That Will Have You Breaking Up With Chemicals

Natural & Organic Haircare

For many of us, hair and skincare products are significant components of our daily routine. They’re like old friends, always there to take care of us. On most days, the process of cleansing and getting ready is a great way to re-center, celebrate beauty, and kickstart our mornings.

Holistic self-care involves treating our bodies, people, and the earth well. We think it’s important to avoid harmful chemicals and support cruelty-free, sustainability-promoting brands. We adore these 10 natural and organic shampoo brands for helping us stay true to our values, and feel beautiful while doing so.

If you're all about that organic beauty, check out our list of natural & organic makeup brands as well!


1. Prose

Natural & Organic | Organic, natural ingredients, free from parabens, mineral oil, dyes, sulfates and GMOs
Eco-Friendly | Sustainably-sourced ingredients
Ethical | Vegan options
Price Range | Starting at $25

Beloved by customers and stylists alike, Prose is dedicated to making fresh, customized hair care from natural ingredients right here in the US. Start by taking their quiz about your hair (and sharing your hair goals!) and they'll formulate a custom hair care regimen from their 76 natural active ingredients. Your personalized shampoo, conditioner and hair masks are crafted and delivered to your door within five days for maximum freshness.


2. Truly Organic

Natural & Organic | Toxin-free, paraben-free, sulfate-free shampoo
Eco-Friendly | Organic ingredients, no synthetic ingredients, biodegradable packaging
Ethical | Cruelty-free, vegan, packaging made in the USA
Price Range | $25.95

We truly adore Truly Organic, a fairly priced, environmentally-friendly brand loved by The New York Times, Entertainment Weekly, Allure, People, and The Huffington Post. Made with real fruits and vegetables, the products promise never to strip hair of natural oils. Instead, they help sustain healthy proteins and amino acids. Truly Organic’s dedication to gentle, high-quality products is evident—and their ingredients are fair trade, cruelty-free, vegan and certified organic!


3. John Masters Organics

Natural & Organic | Paraben-free, sulfate-free shampoo
Eco-Friendly | GMO-free, minimal use of ink, 100% recycled & unbleached paper
Ethical | Cruelty-free
Price Range | $13–$60

John Masters Organics is a game-changer for wonderful natural hair care products. They favor naturally-occurring fertilizer, pesticides and other growing aids and are committed to partnerships with local farmers. John Masters avoids synthetic chemicals, instead using wild-harvested ingredients and cold-pressed, steam distilled extracts. Without artificial enhancements, “It’s better for the body and the earth to simply return to the source: super natural botanicals.” We think these products are simply wonderful.


4. Alaffia

Natural & Organic | MADE SAFE natural ingredients
Eco-Friendly | Sustainably-sourced, non-GMO ingredients
Ethical | Cruelty-free, fair trade, dedicated to creating jobs and opportunities
Price Range | $9–$18

Alaffia, named after a typical greeting in Togo and Nigeria that means health & well-being, is a social enterprise that spans around the world. Their body, face, and haircare lines are made across Western Africa using the best and safest natural ingredients. In turn, they fight against poverty and create jobs and opportunities through women’s co-ops & collectives. Their shampoos are derived from ethically-traded virgin coconut oil, unrefined shea butter, and natural plants and scents for a truly sweet clean. And if you become a fan, they have a line of conditioners, styling products, and 2-in-1 sets for a full Alaffia regimen.


5. Real Purity

Natural & Organic | Sulfate-free, paraben-free, nontoxic
Eco-Friendly | All-natural
Ethical | Cruelty-free, made in the USA
Price Range | $11–$15

Real Purity is one of the pioneers of all-natural, nontoxic cosmetic, skincare, and body care products. Their commitment to clean beauty was born from a background in biochemistry and a desire to replace harmful ingredients with high-quality botanicals that are suitable for even the most sensitive skin! Their shampoos are affordable and tailored to fit specific hair needs—whether it’s for repair, managing oily hair, or just giving your locks a boost of moisture, they have a bottle for you.


6. Aromatica

Natural & Organic | Organic, natural botanical-based formulations, natural fragrances, sulfate-free
Eco-Friendly | EWG-Verified, some ingredients ECOCERT Certified
Ethical | Vegan, cruelty-free
Price Range | $14–$47

Aromatica’s clean beauty care products originated in Korea, were inspired by natural aromatherapy, and have been EWG Verified as safe, natural products. Featuring a simplified range of vegan shampoos, conditioners, and treatments for every hair type, you’ll love their all-natural scents and their accessible price points. Tap into the legacy of quality behind Korean beauty products while also nourishing your scalp and your skin with all-natural, safe ingredients.


7. Rahua

Natural & Organic | Sulfate-free, paraben-free, gluten-free, vegan shampoo
Eco-Friendly | Dedicated to preservation of the Amazon Rainforest
Ethical | Cruelty-free, sourced and processed with traditional methods
Price Range | $9–$62

Rahua was a developed by Fabian Lliguin, a native Ecuadorian. Rahua products are uniquely sourced and processed by people in accordance with traditional Quechua methods and rituals. The brand is committed to clean, natural, vegan, organic products dedicated to sustaining the Amazon Rainforest and the indigenous people. What makes this brand even more stand-out special is its amazing molecular structure that “deeply penetrates the hair’s cortex—bonding and repairing it—while simultaneously smoothing the hair’s cuticle.” Rahua is a refreshing line of must-have products.


8. Yarok

Natural & Organic | Blend of organic and all-natural shampoo
Eco-Friendly | Committed to transparency and minimizing carbon footprint
Ethical | Cruelty-free, consciously sourced, responsibly harvested
Price Range | $15–$60

Yarok was founded by Israeli hair stylist, Mordechai Alvow. The brand’s focus is “to make the greatest positive impact on hair and scalp health with the least negative impact on the natural environment.” They test products only on willing NYC salon clients, and use environmentally friendly non-paper waterproof material for their labels. Yarok is all about celebrating the power of wellness for both people and the earth. If you’re looking for healthy, vegan, sustainable products for your hair and scalp, Yarok might become your new favorite brand.


9. 100% Pure

Natural & Organic | Nontoxic, no chemical preservatives, no artificial colors or fragrances
Eco-Friendly | Many organic ingredients
Ethical | Cruelty-free, vegan
Price Range | $22–$38

100% Pure is an outstanding line of products now based in Silicon Valley. With 100% Pure products, you’ll never have to worry about toxic chemicals or artificial ingredients. 100% Pure maximizes the benefits of natural ingredients, and is dedicated to promoting healthy products rich in protective antioxidants. We love their range of shampoos and conditioners in a variety of fresh scents and their affordable, straightforward pricing. Plus, since they offer beauty and skincare products too, they're our favorite for one-stop shopping.


10. Dr. Alkaitis

Natural & Organic | 100% edible products, certified organic shampoo
Eco-Friendly | Small batch hand-manufacturing
Ethical | Cruelty-free, made in California, gender neutral
Price Range | $50

Dr. Alkaitis preaches “If you can’t eat it, don’t put it on your skin.” We adore the fact that all Dr. Alkaitis products are edible, high-quality, made from their own extracts, and designed to bring skin to a healthy balance unique to each user’s body. Dr. Alkaitis products help maintain holistic personal care without using any harsh chemicals. We love these products made from organic, wildcrafted plants, seeds, oils, and sea vegetables.


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