
The 5 Best Curly Hair Products Made With Organic Ingredients
The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.
If you were born with curly hair, then it’s possible you’ve been searching for the perfect leave-in conditioner, co-wash, or styling gel your whole life. Kinky, coily, and wavy hair textures are prone to dryness and damage, calling for extra care. Thankfully, many emerging natural hair care brands create hair formulas specific for curly girls—and you don’t even have to choose between volume or nourishment!
We’ve rounded up our favorite all-natural and organic hair care brands for curly hair textures. Though most of the brands listed carry products for all hair types, they are mostly known for their products catered toward curly and textured hair. Many brands are vegan and cruelty-free, too!
If you don’t see your favorite natural and organic curly hair brand listed, check out our guide to natural and organic hair care or feel free to give us a shout-out in the comments! For plastic-free options, check out our shampoo bar guide.
Best Overall | Most Affordable
1. Prose
Best For | Customized curl cream
Featured Ingredients | Pequi and Argan oils, lilac extract, arginine
Price Range | $28 (subscribe for 15% off)
Prose knows that everyone’s different—that’s why the brand creates custom formulas to tackle your specific needs! The Custom Curl Cream is made of natural, sustainable ingredients like Pequi and Argan oils, though the exact formula of each batch is curated to your hair needs, determined by their custom hair quiz. 100 percent of the curl cream formulas are vegan and gluten-free, and can be made without silicone or fragrances, too. Clean, conscious beauty made just for your curls and coils.


2. Sienna Naturals
Best For | Textured & treated hair
Featured Ingredients | Baobab, coconut, castor, and blue tansy oils
Price Range | $18–$32
Salon-tested and scientifically formulated for textured hair, Sienna Naturals’ products do it all. They’re designed to soften, moisturize, and define curly, kinky, wavy, dry, and damaged hair while undoing the stress that can come with color, heat, and straightening treatments. And the company—which is co-owned by Issa Rae (!)—use always vegan, plant-based formulas with a proprietary blend of 18 active ingredients that hydrate, improve curl pattern, and reduce hair loss, damage and frizz.


3. Ceremonia
Best For | Scalp care
Featured Ingredients | Babassu, patauá, açai, avocado, and maracujá oils, pequi, cupuaçu butter, aloe vera
Price Range | $20–$27
Ceremonia is “clean hair care rooted in Latinx heritage.” Founder Babba Rivera grew up seeing a lack of accessible and effective products for Latinx hair. Now, her brand’s formulas are infused with the Latin American ingredients—like guava and babassu oil—and inspired by rituals she grew up with. Tackle frizz, damaged hair, or a dry scalp with these clean, vegan beauty favorites.


4. Shaz & Kiks
Best For | Clay hair cleanser
Featured Ingredients | Amla, fenugreek, tulsi, turmeric, neem, bhingaraj, moringa, sweet almond & sesame oil
Price Range | $30–$45
Started by two sisters, Shaz & Kiks is dedicated to holistic and nourishing self-care routines—starting with our hair. Formulated using natural or organic Indian Ayurvedic herbs, oils, and flowers, the shampoos are 90% derived from plants with safe (and vegan) natural derivatives making up the rest. With two texture options for the prewash and single formulations for cleanser and conditioner, Shaz & Kiks is perfect if you have a variety of hair textures in the family. (Psst—you can even subscribe and save 15 percent on your hair care routine).


5. Briogeo
Best For | Wavy, curly, & kinky hair textures
Featured Ingredients | Rice amino, avocado, quinoa, shea, chia, and flax
Price Range | $12–$124
Briogeo’s Curl Charisma is a 6-free haircare line with products that are 93 to 100 percent naturally derived, as well as sulfate-, silicone-, and paraben-free. Aimed at volumizing, de-frizzing, and nurturing naturally curly hair, this company ensures your luxurious waves and curls are in good hands. Briogeo is also extremely transparent about the ingredients, even including a full ingredient glossary on its website. The products are bottled in recycled packaging, too. For truly transparent curly care, be sure to check this line out!


Featured image is from Ceremonia