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If you were born with curly hair, then it’s possible you’ve been searching for the perfect leave-in conditioner, co-wash, or styling gel your whole life. Kinky, coily, and wavy hair textures are prone to dryness and damage, calling for extra care. Thankfully, many emerging natural hair care brands create hair formulas specific for curly girls—and you don’t even have to choose between volume or nourishment!

We’ve rounded up our favorite all-natural and organic hair care brands for curly hair textures. Though most of the brands listed carry products for all hair types, they are mostly known for their products catered toward curly and textured hair. Many brands are vegan and cruelty-free, too!

If you don’t see your favorite natural and organic curly hair brand listed, check out our guide to natural and organic hair care or feel free to give them a shout-out in the comments!

1. Prose

Natural | Yes
Best For | Customized curl cream
Ethics | Cruelty-free, vegan & gluten-free, silicone- & fragrance-free options
Price | $25

Prose knows that everyone’s hair is different—that’s why the brand creates custom formulas to tackle your specific needs! The Custom Curl Cream includes a curated list of natural, sustainable ingredients like Pequi and Argan oils, lilac extract, and arginine. 100 percent of the curl cream formulas are vegan and gluten-free, and can be made without silicone or fragrances, too. Clean, conscious beauty made just for your curls and coils.

2. Ceremonia

Natural | Yes
Best For | Scalp care
Ethics | Cruelty-free, vegan, responsibly sourced ingredients, eco-friendly packaging
Price | $16–$27

Ceremonia is “clean hair care rooted in Latinx heritage.” Founder Babba Rivera grew up seeing a lack of accessible and effective products for Latinx hair. Now, her brand’s formulas are infused with the Latin American ingredients—like guava and Babassu oil—and inspired by rituals she grew up with. Tackle frizz, damaged hair, or a dry scalp with these clean beauty favorites. (And we mean favorites: The Guava Leave-In Conditioner won Allure’s 2021 Best of Beauty award!)

3. Sienna Naturals

Natural | Yes
Best For | Textured & treated hair
Ethics | Cruelty-free, vegan, responsibly sourced ingredients
Price | $18–$22

Salon-tested and scientifically formulated for textured hair, Sienna Naturals’ products do it all. They’re designed to soften, moisturize, and define curly, kinky, wavy, dry, and damaged hair while undoing the stress that can come with color, heat, and straightening treatments. And the company—which is co-owned by Issa Rae (!)—uses natural ingredients like baobab, coconut, castor, and blue tansy oils while remaining free from parabens, sulfates, silicones, dyes, artificial fragrances, mineral oil, and more.

4. Briogeo

Natural | Yes
Best For | Wavy, curly, & kinky hair textures
Ethics | Cruelty-free, vegan, 6-free, eco-friendly & FSC-certified packaging, gives back
Price | $20–$58

Briogeo’s Curl Charisma is a 6-free haircare line with products that are 93 to 100 percent naturally derived, as well as sulfate-, silicone-, and paraben-free. Aimed at volumizing, de-frizzing, and nurturing naturally curly hair, this company ensures your luxurious waves and curls are in good hands. Briogeo is also extremely transparent about the ingredients, even including a full ingredient glossary on its website. The products are bottled in recycled packaging, too. For truly transparent curly care, be sure to check this line out!

5. Shaz & Kiks

Natural | Yes
Best For | Clay hair cleanser
Ethics | Cruelty-free, vegan, responsibly sourced ingredients, plastic neutral
Price | $30–$42

Started by two sisters, Shaz & Kiks is dedicated to holistic and nourishing self-care routines—starting with our hair. Formulated using natural or organic Indian Ayurvedic herbs, oils, and flowers, the shampoos are 90% derived from plants with safe (and vegan) natural derivatives making up the rest. With two texture options for the prewash and single formulations for cleanser and conditioner, Shaz & Kiks is perfect if you have a variety of hair textures in the family. (Psst—you can even subscribe and save 15 percent on your hair care routine).

6. NaturAll Club

Natural | Yes
Best For | Customized haircare
Ethics | Cruelty-free, mostly vegan, plastic-free packaging, responsibly sourced ingredients, gives back
Price | $9.50–$25

If you’re unsure of what works best for your tresses, NaturAll Club can help. The company—which is 100 percent Black-owned—offers an online quiz to discover the perfect recipe for your hair. Using natural and ethically sourced ingredients like avocado, carrot, castor oil, and flax seed, NaturAll crafts deep conditioners, growth serums, twisting pastes, and more—all free of parabens, sulfates, and silicones. (We’re most intrigued by its farm-to-freezer Ice Cream™ collection.) Its shipping packaging is 100 percent plastic-free, and the company gives back, too.

7. Oyin Handmade

Natural | Yes
Best For | Dry & highly textured hair types
Ethics | Cruelty-free, vegan-friendly options
Price | $3.99–$37.99

Named after the Yoruba word for “honey,” Oyin Handmade is a family-owned and operated haircare brand aimed at highly textured hair types. From the Ginger Mint Co-Wash to the Hydrating Herbal Leave-In conditioners, Oyin’s products are perfect for the ingredient-conscious naturalista. Though many of these products contain honey, a number of them are vegan. All Oyin products are paraben-, silicone-, and sulfate-free.

8. Beautiful Curls by Alaffia

Natural | Yes
Best For | Curl styling & activating
Ethics | Cruelty-free, some fair trade ingredients, gives back
Price | $9.99–$12.99

Alaffia’s Beautiful Curls collection formulates clean hair care specifically to enhance, activate, and style your curls. This Black-owned brand works with communities in West Africa to source fair trade ingredients and support community empowerment projects in return—like maternal healthcare and reforestation initiatives. Whether you have looser textures or kinky coils, you’ll find extremely affordable and effective products here for your hair care journey.

9. The Vida Bars

Natural | Yes
Best For | No-waste washes
Ethics | Cruelty-free, ethically sourced ingredients, plastic-free packaging, gives back, made int the USA
Price | $13–$30

The Vida Bars says, “Hello to gorgeous curls, adiós plastic!” These plastic-free shampoo and conditioner bars give you salon quality without the waste—and without sulfates, parabens, silicones, phthalates, or fragrances. This WOC-led brand crafts each of its formulas in the US, and ethically sources its lightweight butters and natural ingredients. If you’re not sure where to start, try the brand’s Curl Quiz as a first step.