The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Have you noticed ‘natural’ and organic’ seem to be on every cosmetic label these days? We have, too. Unfortunately, lack of regulation means these marketing buzzwords don’t always reflect a product’s ingredients. (Check out what goes into an organic certification here).

Don’t worry, though—our editors have searched far and wide for the very best organic makeup brands and natural skincare products that are truly clean and cruelty-free, ranging in price and product. This list is updated regularly, so share your favorite makeup brands and products in the comments below.

And don’t miss our guides for natural skin care brandsorganic foundations, natural lipsticks, and organic mascara!


Best OverallMost Affordable | Best Glam  


1. ILIA

1% for the planet
Cruelty free
Plant trees
Recycled materials
Vegan
Woman owned

Best For | Multi-use sticks, serum foundations
Natural & Organic | Natural & USDA-certified organic ingredients, safe synthetics
Price Range | $24 (eye primer) – $54 (foundation)

The best makeup brands blend natural, effective ingredients with nourishing vitamins and oils. Enter ILIA. This natural cosmetic line is making formulas from scratch to ensure your makeup is the cleanest it can be, while being dedicated to sustainability and ethics every step of the way. We love the multi-purpose sticks for travel and the compact makeup collection. You can read our review of ILIA’s Super Serum Skin Tint here.

ALSO AVAILABLE AT:
Credo
The Detox Market


2. Well People

American made
Budget friendly
Cruelty free
Fair trade
Vegan

Best For | Minimalist makeup
Natural & Organic | Natural & plant-based ingredients
Price Range | $10 (mini mascara) – $30 (moisturizer with SPF)

If you’re going for the perfect no-makeup look, Well People is the brand for you. The cruelty-free and natural cosmetics in this collection are designed to nourish and soothe your skin while also giving you the color and coverage you desire. Plus, the line includes many vegan products we adore. We love how versatile and affordable Well People’s handcrafted cosmetics are, especially since 35+ products are EWG-verified. (You can find Well People in major drugstores!)

ALSO AVAILABLE AT:
Credo
The Detox Market
Target
Thrive Market


3. RMS Beauty

Cruelty free
Recycled materials
Small business
Woman owned

Best For | Concealers & highlighters
Natural & Organic | Natural, food-grade, & organic ingredients
Price Range | $15 (mascara) – $58 (cover-up foundation)

RMS Beauty is renowned in the beauty world, and it’s clear why. The brand’s cosmetic collection is produced with raw, food-grade and organic ingredients that hydrate and illuminate your skin, while enhancing and improving your already beautiful complexion. RMS is dedicated to transforming the way people use makeup, creating products that are not only nontoxic and GMO-free, but also healing and nourishing.

ALSO AVAILABLE AT:
Credo
The Detox Market
Thrive Market


4. Jones Road

Cruelty free
FSC
Woman owned

Best For | Miracle balm
Natural & Organic | Clean, safe ingredients without phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA
Price Range | $18 (lip balm) – $44 (foundation

Makeup pioneer Bobbi Brown created Jones Road just four years after leaving her namesake company. “Why can’t I find makeup products that are both clean and high-performance- that don’t sacrifice one for the other?” she asked. Jones Road seeks to fill that gap in the market, with easy, multi-purpose products that can be used to achieve any look— from a natural, no-makeup look to a high drama, ultra glam one. Using even stricter guidelines than the E.U.’s, the carefully curated range of balms, sticks, and creams are the best of the best in high impact clean beauty. You can read our full Jones Road review here.


5. 100% Pure

Cruelty free
Plant trees
Recycled materials
Vegan

Best For | Fruit-pigmented lip & cheek tint
Natural & Organic | Naturally pigmented, nontoxic ingredients
Price Range | $8 (lip balm) – $55 (palette)

100% Pure aims to create the world’s purest line of all-natural cosmetics, beauty products, and skin care. The brand’s vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils to give your skin maximum benefits. The brand even offers soaps, shampoos, and conditioners to complete your (nontoxic) beauty routine! Affordable, safe, and stunning.

ALSO AVAILABLE AT:
The Detox Market
Thrive Market


6. Kosas

Cruelty free
FSC
Recycled materials
Vegan
Woman owned

Best For | Cream blush & highlighter duos, lipsticks & glosses
Natural & Organic | Botanical formulas & safe synthetics
Price Range | $15 (eyeshadow) – $42 (skin improving foundation)

Kosas is on a mission to reinvent our beauty routines through intentional formulas. Founded by a chemist dedicated to clean and quality cosmetics (sans 2,700 harmful ingredients), the brand’s natural beauty collection is filled with nourishing botanical ingredients. We especially love the dimensional colors you can achieve with the cream blush duos and the inclusive shades of their skin improving foundation.

ALSO AVAILABLE AT:
Credo
The Detox Market


7. Juice Beauty

Cruelty free
FSC
Recycled materials
Vegan

Best For | Tinted moisturizer
Natural & Organic | Natural & USDA-certified organic ingredients
Price Range | $12 (lip moisturizer) – $40 (CC cream)

Juice Beauty creates organic and natural, clinically validated skin care and vibrant plant-pigmented cosmetics. All of the products are vegan and cruelty-free, and the brand utilizes sustainable energy sources for production. These products are also USDA-certified organic, so you can feel good about what you’re putting on (and into!) your skin.

ALSO AVAILABLE AT:
Credo
Target


8. Alima Pure

1% for the planet
B corp
Cruelty free
Plant trees
Woman owned

Best For | Powder foundations & primers
Natural & Organic | Natural, nontoxic ingredients
Price Range | $18 (eyeshadow) – $48 (liquid primer) 

Alima Pure products are formulated with the purest ingredients for maximum impact—and the natural makeup brand never uses synthetic dyes or tests on animals. The B Corp also gives back each year to green initiatives and is fully carbon-free. We love the diverse shades and the team’s dedication to affordable natural and organic beauty. If you’re not ready to commit to its best-selling powder foundation, try a sample first!

ALSO AVAILABLE AT:
Credo
The Detox Market


9. Merit Beauty

Cruelty free
Recycled materials
Vegan
Woman owned

Best For | Minimalist makeup
Natural & Organic | Clean & EU compliant ingredients
Price Range | $24 (lip oil) – $38 (complexion stick)

Merit makes exactly what we need—no more, no less. The Los Angeles-based beauty brand offers a highly curated line of “well-edited essentials” (including a lengthening mascara and highlighting balm) that is free from over 1,400 potentially unsafe ingredients. Instead, its products boast skin-loving formulas that include plant-based squalane, vitamin B5, kaolin clay, and sea daffodil extract. Its shipment packaging is recyclable, reusable, or biodegradable; and Merit also volunteers, donates, and supports the nonprofit Baby2Baby.


10. Burt’s Bees

Budget friendly
Cruelty free
Recycled materials

Best For | Affordable makeup
Natural & Organic | Natural ingredients, cruelty-free beeswax
Price Range | $5 (tinted lip balm) – $17 (powder foundation)

Founded in 1984, Burt’s Bees has been making Earth-friendly personal care products for over 30 years, and its makeup collection upholds that same standard. Its eyes, lips, and face formulas include responsibly sourced ingredients like safflower seed oil, honey, and bamboo; and Burt’s Bees uses a percentage of PCR material in all its packaging. The brand is also Carbon Neutral certified and naturally, its eponymous foundation supports honeybee health and biodiversity, and has given over $3.5 million in grants.

ALSO AVAILABLE AT:
Target
Thrive Market


11. Erin’s Faces

Budget friendly
Cruelty free
Plant trees
Small business
Vegan
Woman owned

Best For | Mineral makeup
Natural & Organic | Organic & petroleum-free ingredients
Price Range | $5 (lip balm) – $44 (foundation)

Named for its founder, a former makeup artist, Erin’s Faces is on a mission to empower, educate, and include. Based in New Jersey, the skincare and mineral makeup brand crafts paraben-free essentials like mascara made with organic matcha, lip gloss made with organic strawberries, and a combo cream that’s tinted moisturizer, sunscreen, and antioxidant lotion. Plus, a percentage of Erin’s Faces sales goes towards nonprofits like One Tree Planted and the Trevor Project. Face the day effortlessly.


Bonus: Lip Colors


Axiology

Cruelty free
Plastic/Pfas free
Recycled materials
Vegan
Woman owned

Best For | Multi-use balms
Natural & Organic | Organic & minimal ingredients
Price Range | $15 (multi-use crayon) – $24 (multi-use sticks)

For makeup that’s as fun as it is Earth-friendly, Axiology does it best. The California-based brand makes creamy and colorful multi-use balms and lipsticks, and does so using only 10 (!) ingredients, consisting of clean oils, extracts, waxes, and butters. The entire collection is vegan, palm oil-free, and comes in boxes made by women in Bali from paper waste collected on the island.

ALSO AVAILABLE AT:
Credo
The Detox Market


NOTO

Cruelty free
Fair trade
Recycled materials
Small business
Vegan
Woman owned

Best For | Multi-use stains
Natural & Organic | Organic & botanical ingredients
Price Range | $26 (multi-use sticks)

Based in Los Angeles, NOTO’s gender-fluid makeup was developed with minimalists in mind. From its pigmented lip & cheek stains to its highlighter for the face & body, the collection is vegan, crafted in small batches, and made from organic plant-based ingredients (like olive fruit oil and rosemary leaf extract). Its bottles are made of glass, the plastics of PCR material, and the boxes are biodegradable. If you’re in LA, NOTO offers a refill program so you can replenish your emptied bottles.


Featured image is from Noto