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Our skin is the body’s largest organ, absorbing nearly everything we put on it. We are all about the new wave of foundations that are nutrient-rich, organic, natural, and effective for all types of skin. These 11 organic makeup brands offer a wide range of foundation shades and types (powder, cream, or liquid) made from natural ingredients. With these coverage options, your skin will radiate today, tomorrow, and in the long run!

Your lips and lashes deserve natural treatment, too! These organic lipsticks and natural mascaras are the perfect final touch for your organic beauty routine.


Natural | Certified organic, vegan, cruelty-free, eco-friendly packaging
Foundation Types | Liquid, powder
What We Love | True Skin Serum Foundation ($54)
Shades Available | Up to 18
Price | $30–$64

Our skin absorbs nearly everything we put on it, and ILIA wants to make sure we’re providing our skin with the calm nourishment it needs. The award-winning, buildable foundation blends organic aloe leaf juice, plant-based squalane, and jojoba seed oil to soothe irritations and tame redness. It also gives your skin a more even tone by minimizing pores and blurring imperfections and leaves a velvety finish.

2. 100% PURE

Natural | 100 percent natural, cruelty-free, no preservatives or artificial colors
Foundation Types | Powder, cream, liquid
What We Love | Fruit Pigmented Healthy Foundation ($48)
Shades Available | Up to 19
Price | $42–$48

100% PURE prides itself on creating a variety of vegan formulas for every type of skin—from the tinted moisturizers to the full-coverage anti-aging liquid foundation. The Fruit Pigmented Healthy Foundation includes natural ingredients like avocado seed oil, pomegranates, and bamboo, so it’s sure to leave your skin feeling supple and smooth through the longest days. The highly pigmented colors are made from fruits and vegetables, instead of preservatives or synthetic dyes. It’s powerfully effective, healthy, and cruelty-free.

3. Juice Beauty

Natural | Certified organic, no preservatives, cruelty-free, eco-friendly packaging
Foundation Types | Powder, cream, liquid
What We Love | PHYTO-PIGMENTS Flawless Serum Foundation ($44)
Shades Available | Up to 13
Price | $25–$44

Juice Beauty’s award-winning skincare products are made with certified organic ingredients in the USA, utilizing sustainable packaging and soy ink. Juice Beauty provides all sorts of buildable formulas in 13 different tones that lock in moisture and give you a fresh, supple look. The PHYTO-PIGMENTS Flawless Serum Foundation is a best-seller, made with aloe leaf juice, safflower seed oil, and coconut alkanes. You’ll be looking youthful and glowing with this flawless, full-coverage finish.


Natural | Certified organic, preservative- & cruelty-free, made with sustainable energy, EWG verified
Foundation Types | Powder, cream
What We Love | Bio Stick Foundation ($27)
Shades Available | Up to 14
Price | $27

If you’re looking for 100 percent natural and organic foundation, WELL PEOPLE is for you. Made in small batches, the company creates richly pigmented formulas using plant-based ingredients like organic chamomile, aloe, and zinc. The Bio Stick Foundation is ideal whether you’re looking for spot correction or full coverage, and it comes in 14 unique shades for a natural and flawless complexion. We also love the versatile, nontoxic beauty products, many of which are multi-purpose, making them perfect for minimalist travel.

5. Range Beauty

Natural | 100 percent vegan, cruelty-, talc-, & paraben-free, hypoallergenic
Foundation Types | Liquid
What We Love | True Intentions Hydrating Foundation ($25)
Shades Available
| Up to 21
Price | $25

A 2017 study found that people of color are exposed to twice the amount of toxic beauty products throughout their lives, which can irritate sensitive or suffering skin. Range Beauty founder Alicia Scott decided to create a safer alternative, investing in clean beauty, not just makeup. Range Beauty’s foundation is hypoallergenic, free of synthetic dyes, fragrances, parabens, and talc—leaving only 100 percent cruelty-free, vegan, and a mostly natural formula. With an impressive 21 shades made to fight back against eczema and acne, sensitive melanin-rich tones will find a perfect match.

6. Alima Pure

Natural | Certified organic, no preservatives, cruelty-free
Foundation Types | Powder, cream, liquid
What We Love | Pressed Foundation with Rosehip Antioxidant Complex ($38)
Shades Available | Up to 17
Price | $26–$32; samples available

Alima Pure is a certified B Corp that produces natural and organic makeup while being 100 percent carbon-neutral. With ingredients like sage water, chamomile flower extract, and shea butter, Alima Pure never compromises on high-quality formulas for every skin tone. Our favorite is the pressed powder foundation, which glides on for a smooth finish and on-the-go application. You can also find refills and samples here to minimize waste.

7. Kosas

Natural | Nontoxic ingredients, vegan, cruelty- & gluten-free
Foundation Types | Liquid
What We Love | Tinted Face Oil ($42)
Shades Available | Up to 16
Price | $42

Using three types of mineral pigment and six active botanical oils (including avocado, red raspberry, and meadowfoam), Kosas’ lightweight tinted oil is deeply hydrating while also providing medium coverage. It’s also made without parabens and phthalates. You can expect it to minimize your pores and illuminate your complexion. If you’re not yet familiar with face oils, shake this bottle to emulsify then massage two to four drops into your skin using your fingertips.

8. Au Naturale Cosmetics

Natural | 100 percent natural, vegan, cruelty-, gluten-, & paraben-free, non-nano
Foundation Types | Powder, cream
What We Love | Zero Gravity C2P Foundation ($42)
Shades Available | Up to 15
Price | $36–$42

Made in the USA since 2011, Au Naturale Cosmetics has played a pivotal role in revolutionizing the cosmetics industry and pushing towards a future with more safe and natural ingredients. The brand’s foundations come in 15 shades and are 100 percent natural, cruelty-free, and vegan—and they never contain fillers or parabens. Pair this foundation with the creme concealer and the pore-minimizing finishing powder for a flawless, all-natural look.

9. Vapour Organic Beauty

Natural | Certified organic, preservative- & cruelty-free
Foundation Types | Cream, liquid
What We Love | Luminous Foundation ($46)
Shades Available | Up to 19
Price | $46–$48

Vapour Organic Beauty is making its mark when it comes to organic makeup and beauty products—and the brand’s foundation is no different. With 100 percent all-natural products and mineral pigments, Vapour creates formulas that enhance your natural glow without feeling heavy or irritable. For those with sensitive skin, we recommend the Soft Focus Foundation; for regular or oily skin, we love the Luminous Foundation—both offer 19 shades. It’s no wonder this brand has won Allure’s Best of Beauty award.

10. Burt’s Bees

Natural | Nontoxic ingredients, cruelty-free, eco-friendly packaging
Foundation Types | Liquid, powder
What We Love | Goodness Glows Full Coverage Liquid Makeup ($16.99)
Shades Available | Up to 18
Price | $12–$17

This full-coverage mineral foundation is made from 98.9% natural ingredients, including responsibly sourced Meadowfoam Seed Oil, which gives skin a radiant glow. Burt’s Bees has been creating cruelty-free and eco-conscious products since 1984, and they apply their commitment of being “true to nature” to their beauty line as well. Always formulated without phthalates, parabens, petrolatum, sodium lauryl sulfate (SLS) and other chemicals, this affordable, moisturizing foundation is the bee’s knees. (Sorry– we had to!)

11. Kjaer Weis

Natural | Certified organic & natural, cruelty-free, some vegan, gluten-free
Foundation Types | Cream, liquid
What We Love | Cream Foundation Refill ($46)
Shades Available | Up to 24
Price | $46–$48

Produced in Italy and packaged beautifully in metallic cases, Kjaer Weis cosmetics include blends of jojoba seed, coconut, and sweet almond seed oils to help fight signs of aging and naturally promote skin elasticity. This certified organic cream foundation is known to be both smooth and blendable, giving a semi-matte finish in 16 simply stunning shades. Plus, you can purchase refills for your existing compact—all beauty, no waste!