7 Soft Jute Rugs From Sustainable Brands
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Our editors have furnished their homes with sustainable decor for the past decadeโthese are our favorite eco-friendly jute rugs that are soft and perfect for your living space.
Hoping to redecorate soon? Weโd like to humbly suggest looking into jute rugs and runners for your home! Jute comes from a plant and can easily be transformed into durable, long-lasting fibers, making it completely eco-friendly. Jute rugs are ideal accents that bring warmth and texture to any space.
What is jute made from?
Jute is a natural fiber made from the stalks of the jute plant, a fast-growing, rain-fed crop primarily grown in India and Bangladesh. Often called the โgolden fiberโ for its silky sheen and warm, earthy hue, jute is harvested, soaked, and stripped into long, soft strands, then spun into strong, durable threads. When woven into rugs, juteโs chunky texture brings a cozy, organic feel to any space, while its sustainable origins make it a favorite for eco-conscious homes. Because itโs both biodegradable and renewable, a jute rug isnโt just a stylish choice โ itโs a planet-friendly one, too.
How can I know if my jute rug is sustainably made?
To tell whether your jute rug is sustainably made, start by looking at the fiber source and the manufacturing process. Sustainable jute rugs typically come from regions where jute is grown using eco-friendly farming methodsโmeaning minimal pesticides, natural irrigation, and fair labor practices. Certifications like GOTS (Global Organic Textile Standard) or Fair Trade can be a helpful signal that the rug was produced with environmental and social responsibility in mind. Also ask about the dyeing process; natural or low-impact dyes are kinder to the planet than synthetic alternatives. A sustainably made jute rug not only brings natural beauty and texture to your home but also supports a healthier planet and the communities that craft it.
Our criteria:
Our team has researched each of these jute rug brands and scoured thousands of customer reviews to finalize our list of the softest and most sustainable jute rugs. We update this list regularly with emerging favorites that meet the criteria below.
- SUSTAINABLE/NONTOXIC | Each listed rug brand avoids hazardous chemicals in rug production and opts for natural, sustainable materials. We also prioritize brands that do not use PFAS in their production.
- SOFTNESS | Because jute can be rough, we’ve prioritized jute rugs that feel soft underfoot and work well for bare feet, kiddos, and pets.
- WIDE RANGE OF STYLES & SIZES | Whether youโre looking for a runner, entry rug, or an area rug, weโve got you covered with a range of sizes and price points.
Jute not your style? Here are our guides to nontoxic rugs and washable rugs to consider!
Our Top Jute Rugs Pick | Revival, $169+
Best Washable Jute-like Rugs | Ruggable, $89+
Softest Jute Rugs | Armadillo, $150+
Best Jute Runners | CICIL Home, $198+
1. CICIL Home
Best For | Stylish jute rugs that are durable too
Styles & Sizes | Doormats, area rugs, runners, round & curved rugs; sizing up to 12โ, custom sizing available
CICIL Home takes textile making to a new level by sourcing and manufacturing all its eco-friendly, traceable rugs on the American East Coast and in the Carolinas. Small-batch wool fibers from New York, Vermont and Pennsylvania are collected and carefully cleaned before being sent to their final processing facility in North Carolina to be made into beautiful, uniquely shaped area rugs. No dyes or additives here โ CICIL’s jute rugs are all low-impact. The fibers are braided with jute (sourced from deadstock) for durability, so you know your rug will last you a lifetime!
2. Ruggable
Best For | Washable jute-like rugs
Styles & Sizes | Area rugs; sizing up to 14โ
If you want a washable rug but love the look and feel of natural jute, this one is for you! Ruggable‘s Re-Jute rug collection is made from durable, jute-like recycled polyester, resulting in a rug that’s water- and stain-resistant, machine-washable, and wonโt shed or fray โ making it perfect for busy, high-traffic areas. Just unroll, style, and refresh anytime for a quick and easy update.
Our Editor’s Review | “Iโve owned both of my Ruggable rugs for months now, and I continue to be amazed by the quality and how authentic they look next to my vintage Turkish rugs. The nonslip promise is true โ even on our slick tile floors. – Kayti Christian, Senior Content Strategist at The Good Trade [Read the full review.]
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3. Revival
Best For | Large variety of jute rugs
Styles & Sizes | Area rugs, runners, round rugs; sizing up to 12โ
For dazzling jute rugs that come in a variety of shapes, colors and textures and that wonโt break the bank, look no further than Revival. Made in India from eco-conscious materials, these rugs are easy to clean and low-shed, so you can keep your space clean with minimal effort. Each rug is handwoven by artisans and is small-batch dyed, giving each piece a one-of-a-kind look. If youโre not sure which rug suits your space best, try Revivalโs handy rug finder quiz to find your perfect match.
Customer Review | “So soft! I don’t regret buying a Jute rug. It is wonderful to walk on and sit on. The depth of colors is beautiful โ I love how it looks in all lighting. Highly recommend” – Anonymous (Read all reviews.)
4. Quince
Best For | Budget-friendly jute rugs
Styles & Sizes | Area rugs; sizing up to 12โ
Add natural charm to your space with Quince. Handcrafted from 100% eco-friendly jute, these rugs have a soft, wool-like texture and a subtle sheen that brings warmth and refinement to any room. Skilled artisans in India carefully hand-wash and craft each piece, making every rug unique. Available in multiple colors and sizes, Quince’s beautifully textured, artisanal rugs blend effortlessly with a variety of interior styles.
Customer Review | “This rug is amazing! Very soft for a jute rug. The color is perfect in my kitchen, has those golden shades that Iโve been looking for” – Kateryna (Read all reviews.)
5. Sundays
Best For | Versatile jute rugs that make a statement
Styles & Sizes | Area Rugs, runners, round rugs, sizing up to 12′
We love Sundays for their expansive collection of sustainably made furniture and rugs. These rugs are hand-crafted and GoodWeave Standard Certified, so you can feel good about bringing ethical, naturally made materials into your home. For a simple piece that works well in every room, we love their West Coast Rug in Vanilla for a grounding statement (their free doorstep delivery is a major perk too!).
Customer Review | “Such a great rug, no shedding and holds up well even with a big dog.” – Kelly (Read all reviews.)
6. The Citizenry
Best For | Patterned jute rugs
Styles & Sizes | Area rugs, runners, round rugs; sizing up to 14โ
The Citizenry offers some of the most stunning home goods, ethically and sustainably made by artisans worldwide. Its line of jute rugs comes in varying sizes and styles, all made by Indian artisans who are paid twice the fair trade wage. You can โmeetโ your rugโs makers prior to purchasing, too, via the artisan profile!
Customer Review | “I love this rug, took a while to decide on this investment but so happy we did! It is a beautiful and very natural color. Very comfortable for jute and the white wool adds to the softness.” – Lisa P. (Read all reviews.)
7. Armadillo
Best For | Incredibly soft jute rugs
Styles & Sizes | Doormats, area rugs, runners; sizing up to 4.2m (14โ)
Armadillo was the first-ever Australian rug brand to become a certified B Corp! Its eye for design only parallels its dedication to quality and sustainability. The stunning jute rugs come in various unique colors, like Aubergine purple and Russet orange, with dozens of styles and sizes to choose from. All are made under fair trade working conditions, and the brand gives back too. Add some pizzazz to your home!
