Natural Ingredients & Vital Nutrients

Your baby deserves the best food available—and yes, that includes formula! Formula is entirely safe, healthy, and nutrient-dense, and more than 80 percent of parents in the US turn to formula feeding at one point.

If you’re looking for the right formula for your little one, you’ll find hundreds of formulas claiming they offer the best in nutrition—but what should you actually look out for?

  • The basis of formula is carbs, but what you’ll want to look out for is if it’s in the form of lactose or processed sugar (like corn syrup found in many American brands). In the EU, formula manufacturers are restricted from using rice syrup, table sugar, and other artificial sweeteners. Lactose, however, is naturally found in breastmilk itself and can be sourced most commonly from dairy.

  • Preservatives are common in USA-made formulas, but you won’t find them in European brands. Of course, preservatives can be dangerous to anyone’s health, especially a baby’s.

  • Some formulas use palm oil and soy oil, both of which can cause side effects (though soy oil is known to be a bit more harmful). In this case, avoid both whenever possible but go for palm oil if necessary.

  • For our UK and European friends, the fatty acid DHA is required in all formulas. DHA is actually found in breastmilk, and it’s considered important in eye and brain development. Because US has no minimum standard for DHA in infant formula, these formulas are often only available in Europe. For this reason, please beware of third-party sellers offering DHA formulas in the United States.

  • Finally, look for natural and organic ingredients like organic whey powder and starch for the safest, most sustainable options.

To make your search a little easier, we’ve rounded up these organic brands that make formula-feeding easier. These brands range from Europe to Australia to North America, so you’ll want to check if these formulas are stocked or delivered locally. 

Remember: It’s always okay to opt for formula, even from day one! Because fed is best. Check out one of our favorite resources on formula feeding.

(And if you’re reading this before your bundle of joy arrives, check out our guides to pregnancy-safe cosmetics and natural prenatal vitamins, too.)

1. Holle 

Organic Ingredients | Certified organic milk, whey powder, starch, maltodextrin
Free From
| GMOs, corn syrup, artificial preservatives & colors
Formula Range | 0-12+ months
| £10 for 400 g of powder formula

For our UK-based parents, Holle believes that all babies should grow up with the best that nature has to offer. Holle’s organic formulas source from Demeter farms in southern Germany, which abide by organic and biodynamic practices for the highest quality milk possible. All formulas are made without GMOs or preservatives, include DHA, and are certified organic to European standards. Shipping is available across the UK and Europe, and can also be found internationally in Canada, South America, Asia, and Australia.

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2. HiPP

Organic Ingredients | Certified organic skim milk, whey powder, vegetable & fish oil, lactose
Free From
| GMOs, corn syrup, soy, preservatives, gluten
Formula Range | 0–24+ months
| £5.40–£49.95, for up to 3,200 g of powder formula

HiPP, another UK-based brand, has been taking care of babies’ health for over 60 years. This family-owned team invests in sustainable farming and certified organic ingredients, using over 260 quality checks in the process—in addition to surpassing EU’s already rigorous standards. With delivery across the UK, we appreciate HiPP’s added commitment to sustainability—these was made in the world’s first carbon-neutral formula factory!

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3. Bobbie

Organic Ingredients | Certified organic lactose, nonfat milk, safflower, soybean, & coconut oils, soy, whey
Free From
| Corn syrup, palm oil, gluten, GMO, maltodextrin
Formula Range | 0–12 months
| Starts at $56 for 212 fl oz of formula

Bobbie is one of the country’s fastest-growing formula brands, and it’s easy to see why. This organic formula uses water-extracted DHA, iron, and proteins to support your baby’s development. Founded by moms in the US, Bobbie is the only US formula to meet EU standards for DHA in infant formula with 20mg per 100 kcal, and it’s FDA-approved! Choose from two to ten cans at a time, or opt for a monthly subscription—they’ll gladly do the work and lose sleep, so you don’t have to.

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4. Earth’s Best

Organic Ingredients | Certified organic lactose, nonfat milk, oils, whey protein, soy
Free From
| GMOs, corn syrup, artificial growth hormones
Formula Range | 0–12 months
| $27+ for 171 fl oz of formula

Earth’s Best delivers when it comes to offering a range of organic options to suit all babies’ needs, from sensitivity formulas to ones made without added DHA. That’s because Earth’s Best works with sustainable farms alongside healthcare professionals for the most informed choices. No matter which formula you pick though, each comes with USDA Certified organic ingredients and vital nutrients like iron, lutein, and fiber. Find Earth’s Best through its stockists or at chains like Target.

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5. Baby’s Only Organic

Organic Ingredients | Certified organic brown rice syrup, nonfat milk, vegetable oils, soy, vanilla
Free From
| GMOs, gluten, antibiotics & synthetic hormones, pesticides
Formula Range | 12+ months (toddler formula)
| $11.99 for 84 fl oz of formula

For two decades, Baby’s Only Organic has lived by its pledge to offer natural, organic products for families at affordable prices. Sourcing from U.S.-based organic farmers and using independent labs for testing, Baby’s Only meets the nutritional requirements laid out by the American Academy of Pediatrics and stays away from GMOs, gluten, pesticides, and other questionable ingredients. Its toddler formulas cater to dietary needs like lactose intolerance and sensitivities around DHA.

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6. Happy Family

Organic Ingredients | Certified organic lactose, nonfat milk, palm & soy oils, vegetable oils, whey protein
Free From
| GMOs, synthetic colors & flavors, pesticides, gluten
Formula Range | 0-12 months
| $29.99 for 150 fl oz of formula

Happy baby, Happy Family. This certified B Corp is on a mission to give your little one the best nourishment possible with organic food and formulas. Its line of formula, aptly named Happy Baby, is recommended by dietitians and pediatricians alike because of the responsibly sourced and natural ingredients including calcium, iron, and organic lactose. Happy Family also organizes nutrition education programs for families around the country, making health available to the masses.

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