Hair Care for the Conscious Curly Girl

If you were born with curly hair, then you’ve probably been searching for the perfect leave-in conditioner, co-wash or styling gel your whole life. Kinky, coily and wavy hair textures are prone to dryness and damage, calling for extra nourishment and care from the products we choose. Often times we may find ourselves sacrificing nourishment and moisture for the sake of definition and volume. However, many natural and organic curly hair product brands are making sure that conscious curly girls don’t have to choose one over the other.

We’ve rounded up 5 all-natural and organic hair care brands for curly hair textures. Though most of the brands listed carry products for all curly hair types, they are mostly known for their hair products catered towards more textured hair types. Many of these brands are vegan and cruelty-free as well.

If you don’t see your favorite natural and organic curly hair brand feel free to give them a shout out in the comments!

1. SheaMoisture

Natural & Organic | Yes
Best For | Curly & coily hair textures
Ethics | Certified cruelty-free, sustainably produced
Price | $6.99–$13.99

SheaMoisture is a family-run hair and skincare company that uses all natural and organic ingredients such as argan oil, jojoba oil, virgin coconut oil and of course, shea butter in their products. Their products range from curl-defining hair smoothies to nourishing hair dyes. These sustainably produced products are perfect for anyone with curly, coily, kinky (or any mixture of the three) hair textures. They even have curly hair products made specially for your little ones. Most of their products are sulfate-free and and paraben-free. Not to mention, they smell great!


2. Carol’s Daughter

Natural | Yes
Best For | All hair types, dry & damaged hair
Ethics | No animal testing or animal bi-products
Price | $8–$30

Carol’s Daughter is a hair and skincare brand that had its beginnings as a family project in a kitchen in Brooklyn, NY. Their hair products cater to curly, coily, kinky, wavy and straight hair. They also have a number of products aimed at the care and nourishment of dry, brittle and over-processed hair. Most of their products are silicone-free and paraben-free. Their 20-year favorite, the Healthy Hair Butter, is even featured in the Smithsonian National Museum of African American History and Culture!


3. Oyin Handmade

Natural & Organic | Yes
Best For | Dry & highly textured hair types
Ethics | No animal testing
Price | $3.99–$17.99

Named after the Yoruba word for “honey,” Oyin Handmade is a family-owned and operated haircare brand aimed at highly textured hair types. From their Ginger Mint Co-Wash and Hydrating Herbal Leave-In conditioners, Oyin’s products are perfect for the for the ingredient-conscious naturalista. Though many of their products contain honey, a number of their products are vegan. All of their products are paraben-free, silicone-free, and sulfate-free.


4. Alaffia’s Beautiful Curls

Natural & Organic | Yes
Best For | Curly & kinky hair types
Ethics | Certified Fair Trade, sustainably-produced
Price | $8.99–$12.99

Alaffia's Beautiful Curls product line offers fair trade and sustainably produced haircare for a variety of hair types. More than producing wonderful products for curly hair types, Alaffia’s overall goal as a company is to alleviate poverty and promote gender equality. Their curly hair products are made with ingredients like fairly-traded shea butter, virgin coconut oil and herbal extracts, perfect for consciously curly girls.

SHOP ALAFFIa’s Beautiful Curls

5. Briogeo

Natural | Yes
Best For | Wavy & curly & kinky hair textures
Ethics | Cruelty-free, mostly vegan, 6-free
Price | $20–$115

Briogeo is a 6-free hair care line, whose products are 93-100% naturally derived. Their products are sulfate-free, silicone-free and paraben-free, ensuring that your luxurious waves and curls are in good hands. Their products, bottled in packaging made of recycled materials, are aimed towards volumizing, de-frizzing and nurturing naturally curly hair. Briogeo is extremely transparent about the ingredients used in their products, and even include a full ingredient glossary on their website. For transparent curly care, be sure to check them out!



Celeste M. Scott is the Social Media Coordinator at The Good Trade. She is a freelance writer who, in her not-so-spare time, dabbles in film photography, podcasting and the occasional YouTube video. She is passionate about race, Internet culture and all things Drake. You can find her work on her website and Instagram.