17 Natural & Organic Makeup Brands Your Face Will Love You For

Organic Makeup Brands 

In the pursuit of living more simply, naturally, and conscious of our environment we've put together a guide to our favorite organic beauty brands. Many makeup brands marketed as 'natural' or 'green' are often not actually either of those things - but these 18 organic makeup brands use pure, earth-friendly ingredients and never test their cosmetics on animals. We've arranged these organic makeup brands to span a range of prices and types of products. The list is updated regularly, so please share with us your organic beauty brands!

Herbivore Botanicals

Natural & Organic | Yes
Best For | Skincare products
Eco-Friendly | Recyclable and reusable packaging
Ethical | Cruelty-free, ethically sourced
Price Range | $12 (Hair/Face Mist) - $145 (Ultimate Skin Care Set)

Herbivore Botanicals creates natural, cruelty-free skincare that’s safe, non-toxic, and highly effective. They believe skincare should smell and feel amazing and add enjoyment to your daily routine. We adore their brand from product to packaging.

Shop Herbivore Botanicals online

100% Pure

Natural & Organic | Yes
Best For | Shampoo & conditioner, creams
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, made in USA
Price Range | $7 (Face Masks) - $65 (Aging Serums)

100% Pure aims to create the world’s most pure, organic and all-natural line of cosmetics, beauty products and skincare. Their vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits.

Shop 100% Pure Online

ILIA Beauty

Natural & Organic | Yes
Best For | Tinted lip conditioner & lipsticks
Eco-Friendly | Recycled aluminum packaging
Ethical | Cruelty-free, Certified Bioactive Organic Ingredients
Price Range | $24 (Lip Tint) - $42 (Foundation)

ILIA was founded on the ideology of simplicity and transparency. Their high quality ingredients are sourced from organic farmers around the world and manufactured in an organic certified lab. Their lab holds certifications with Gluten-Free, USDA Organic, and Leaping Bunny.

Shop ILIA Beauty Online

RMS Beauty

Natural & Organic | Yes
Best For | Cover-up concealer & foundation for lighter skin tones
Eco-Friendly | Recycled glass and lid
Ethical | GMO, soy, and nano-free, cruelty-free
Price Range | $15 (Nail Polish) - $36 (Cover Up)

RMS Beauty is based on raw, living and organic principles. Each product is created to hydrate and illuminate skin. RMS Beauty is dedicated to transforming the way women use makeup, creating a product that is not only non-toxic, but that actually heals and nourishes skin. 

Shop RMS Beauty Online

Alima Pure

Natural & Organic | Yes
Best For | Powder foundation for all skin tones
Eco-Friendly | Soy-based inks on recycled paper for packaging, carbon-neutral, refillable compacts
Ethical | Cruelty-free, Certified B-Corp
Price Range | $14 (Eyeshadow) - $270 (Brush Set) 

Minimal ingredients for maximum impact. All Alima products are formulated with this in mind. Alima finds the highest quality, purest ingredients, and never use synthetic dyes or tests on animals.

Shop Alima Pure online

Elate Cosmetics

Natural & Organic | Yes
Best For | Highly pigmented eyeshadow
Eco-Friendly | Eco-friendly bamboo packaging
Ethical | Vegan, cruelty-free, gluten-free
Price Range | $16 (Eyeshadow) - $20 (Bronzer)

Elate Cosmetics won't compromise your skin, your lifestyle, or the earth. They focus on beautiful colors, skin-loving ingredients, and sustainable packaging.

Shop Elate Cosmetics Online

Au Naturale

Natural & Organic | Yes
Best For | Bold lip color
Eco-Friendly | Recycling rewards program
Ethical | Vegan, cruelty-free, gluten-free, ethically sourced, made in USA
Price Range | $15 (Lipstick) - $38 (Creme Foundation)

Handmade in Green Bay, WI Au Naturale products are vegan, gluten- free, non-toxic and paraben-free. Their Recycling Rewards Program allows you to send back components for resuse and earn credit. 

Shop Au Naturale Online

Gabriel Cosmetics

Natural & Organic | Yes
Best For | Children’s soaps and shampoos
Eco-Friendly | Recycling program
Ethical | Vegan, cruelty-free, gluten-free, NPA Certified
Price Range | $7.50 (Sheet Mask) - $30 (Foundation)

Gabriel Cosmetics started with a vision of natural beauty and has evolved with a philosophy that is translated through their NPA certified skincare as well as vegan & gluten-free cosmetics, both collections created to bring out a woman’s natural existing beauty.

SHOP Gabriel Cosmetics Online

Lotus Bio-Mineral

Natural & Organic | Yes
Best For | Natural lipsticks
Eco-Friendly | 100% pure bio-mineral ingredients
Ethical | Cruelty-free
Price Range | $13 (Eyeshadow) - $36 (Eye Cream)

Lotus is committed to researching and developing 100% organic and bio-mineral beauty products that are safe, healthy and effective. They create all natural skincare and cosmetics for the face, eyes, lips, and body.

Shop Lotus Bio-Mineral Cosmetics Online

Tata Harper Skincare

Natural & Organic | Yes
Best For | Skin masks, serums & creams
Eco-Friendly | Recycled paper, glass, and packaging, factory uses renewable energy
Ethical | Made in USA, cruelty-free, Certified Vegetarian
Price Range | $36 (Lip and Cheek Tint) - $390 (Wrinkle Care)

Tata Harper Skincare believes that not only are naturally derived ingredients better for our health, but since they are biocompatible with our skin, they can deliver stunning results! They’re committed to using natural and nontoxic ingredients for health and for the gorgeous results that they deliver.

Shop Tata Harper Skincare Online 

Beauty By Earth

Natural & Organic | Yes
Best For | Self-tanners & oils
Eco-Friendly | Recyclable packaging
Ethical | Cruelty-free, made in USA, gluten-free, vegan
Price Range | $6 (Bath Bombs) - $24 (Tanning Oil)

Beauty By Earth is committed to creating beauty products that work – naturally. No additives, no harsh chemicals, no junk - ever.

Shop Beauty By Earth Online

Afterglow Cosmetics

Natural & Organic | Yes
Best For | Concealer & blush
Eco-Friendly | Eco-friendly refills, recycled packaging
Ethical | Cruelty-free, soy-free, gluten-free, fair trade, some products vegan
Price Range | $18 (Lip Soother) - $36 (Foundation)

Afterglow Cosmetics was the first certified gluten-free makeup line and offers a wide range of color cosmetics with the pure organic and natural ingredients.

Shop Afterglow Cosmetics Online

Vapour Organic Beauty

Natural & Organic | Yes
Best For | Multi-use products, stains
Eco-Friendly | Recycled packaging, wind-powered factory
Ethical | Cruelty-free, made in USA
Price Range | $20 (Highlighter) - $125 (Advanced Solution Serum)

Vapour Organic Beauty products contain only natural, healthy, minimally processed ingredients. The company has earned ‘Champion’ Safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program

Shop Vapour Organic Beauty Online


Natural & Organic | Yes
Best For | Highly pigmented lipstick
Eco-Friendly | Australian Certified Organic
Ethical | Cruelty-free, gluten-free
Price Range | $42 (Lipsticks)

Nūdus organic lipstick is 100% natural and COSMOS Certified Organic to the highest standard.

Shop Nudus Online

Jane Iredale

Natural & Organic | Yes
Best For | BB creams & powders
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, some products vegan
Price Range | $15 (Eye Pencil) - $55 (Liquid Foundation)

The cosmetics company Jane Iredale is committed to enhancing beauty through natural products that nurture your skin. Every product in Jane Iredale’s line is multifunctional and their mineral powders act as a foundation, powder, concealer and sunscreen all in one.

Shop Jane Iredale Online


Natural & Organic | Yes
Best For | Lip colors and foundations
Eco-Friendly |  Recyclable packaging
Ethical | Cruelty-free, made in USA, gluten-free
Price Range | $25 (Eyeshadow) - $47 (Complete Coverage Foundation)

NU EVOLUTION believes in beauty without toxicity, style with real substance. Their organic & natural-based makeup is created for the beauty junkie without the junk.


Biba Lips

Natural & Organic | Yes
Best For | Lip creme
Eco-Friendly | Eco-friendly packaging
Ethical | Cruelty-free, made in USA
Price Range | $38 (Lip Creme)

Biba is devised to nourish your lips and make them feel like silk. It’s formulated entirely with food-grade ingredients without parabens, mineral oil, silicon, synthetic waxes, artificial fragrances or dyes.

Shop Biba Lips Online