Organic Makeup Brands 

In the pursuit of living more simply, naturally, and conscious of our environment we've put together a guide to our favorite organic beauty brands. Many makeup brands marketed as 'natural' or 'green' are often not actually either of those things - but these organic makeup brands use pure, earth-friendly ingredients and never test their cosmetics on animals.

We've arranged these organic makeup brands to span a range of prices and types of products. The list is updated regularly, so please share with us your favorite organic beauty brands! And if you're looking for something more specific, check out our guides to natural foundations, lipsticks, and mascara!

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RMS Beauty

Natural & Organic | Yes
Best For | Concealer & foundation for lighter skin tones
Eco-Friendly | Recycled glass and lid
Ethical | GMO, soy, and nano-free, cruelty-free
Price Range | $15 (nail polish) - $36 (cover up)

RMS Beauty's cosmetics are produced with raw, food grade and organic materials for a truly natural product that hydrates and illuminates skin. They are well-renowned in the beauty world and for good reason—their products enhance and improve your beautiful complexion. RMS Beauty is dedicated to transforming the way women use makeup, creating a product that is not only non-toxic, but that actually heals and nourishes skin. 

Shop RMS Beauty Online

ILIA Beauty

Natural & Organic | Yes
Best For | Tinted lip conditioner & lipsticks
Eco-Friendly | Recycled aluminum packaging
Ethical | Cruelty-free, Certified Bioactive Organic Ingredients
Price Range | $24 (lip tint) - $42 (foundation)

ILIA was founded on the ideology of simplicity and transparency. Their high quality ingredients are sourced from organic farmers around the world and manufactured in an organic certified lab. Their lab holds certifications with Gluten-Free, USDA Organic, and Leaping Bunny.

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100% Pure

Natural & Organic | Yes
Best For | Makeup & skincare
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, made in USA
Price Range | $7 (face masks) - $65 (aging serums)

100% Pure aims to create the world’s most pure, organic and all-natural line of cosmetics, beauty products and skincare. Their vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits.

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Alima Pure

Natural & Organic | Yes
Best For | Powder foundation for all skin tones
Eco-Friendly | Soy-based inks on recycled paper for packaging, carbon-neutral, refillable compacts
Ethical | Cruelty-free, Certified B Corp
Price Range | $14 (eyeshadow) - $270 (brush set) 

All Alima Pure products are formulated with minimal ingredients for maximum impact. Alima finds the highest quality, purest ingredients, and never uses synthetic dyes or tests on animals. We love their diverse shades and their dedication to uncompromising natural and organic beauty.

Shop Alima Pure on Amazon Prime


Natural & Organic | Yes
Best For | Multi-use products, lip stains
Eco-Friendly | Recycled packaging, wind-powered factory
Ethical | Cruelty-free, made in USA
Price Range | $20 (highlighter) - $125 (serum)

Vapour Organic Beauty products contain only natural, healthy, minimally processed ingredients. The company has earned ‘Champion’ Safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program, which means they never test on animals.

Shop Vapour Organic Beauty Online

Lotus Bio-Mineral

Natural & Organic | Yes
Best For | Natural lipsticks
Eco-Friendly | 100% pure bio-mineral ingredients
Ethical | Cruelty-free
Price Range | $13 (eyeshadow) - $36 (eye cream)

Lotus Bio-Mineral is committed to researching and developing 100% organic and bio-mineral beauty products that are safe (for you and for the environment), healthy and effective. They create all-natural mineral-based cosmetics for the face, eyes, lips, and body.

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Afterglow Cosmetics

Natural & Organic | Yes
Best For | Concealer & blush
Eco-Friendly | Eco-friendly refills, recycled packaging
Ethical | Cruelty-free, soy-free, gluten-free, fair trade, some products vegan
Price Range | $18 (Lip Soother) - $36 (foundation)

Afterglow Cosmetics was the first certified gluten-free makeup line and offers a wide range of colorful cosmetics with pure organic and natural ingredients. Their products are perfect for women with sensitive skin, and their unique blends of minerals and natural pigments have been very carefully formulated with both health and beauty in mind.

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Au Naturale

Natural & Organic | Yes
Best For | Bold lip color
Eco-Friendly | Recycling rewards program
Ethical | Vegan, cruelty-free, gluten-free, ethically sourced, made in USA
Price Range | $15 (lipstick) - $38 (foundation)

Handmade in Green Bay, WI Au Naturale products are vegan, gluten- free, non-toxic and paraben-free. Au Naturale was created to be as refreshing and non-irritating for your skin as wearing nothing but bare skin. Their Recycling Rewards Program allows you to send back components for reuse and earn credit. 

Shop Au Naturale ON AMAZON PRIME


Natural & Organic | Yes
Best For | Lip colors and foundations
Eco-Friendly | Recyclable packaging
Ethical | Cruelty-free, made in USA, gluten-free
Price Range | $25 (eyeshadow) - $47 (foundation)

The founders of NU EVOLUTION aren't willing to sacrifice your health for their profits, and they believe that all women can look fabulous without putting their health at risk. Their organic & natural-based makeup is created for the beauty junkie without the junk. NU EVOLUTION is proudly gluten-free and does not test on animals

Shop NU EVOLUTION on Amazon Prime

Jane Iredale

Natural & Organic | Yes
Best For | BB creams & powders
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, some products vegan
Price Range | $15 (eye pencil) - $55 (foundation)

The cosmetics company Jane Iredale is committed to enhancing beauty through natural products that nurture your skin. From supplements for healthy skin, skincare for an irresistible glow, to makeup as the final touch, you'll find everything you need to feed, fortify, and finish your beauty routine. Every product in Jane Iredale’s line is multifunctional and their mineral powders act as a foundation, powder, concealer and sunscreen all in one.

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Natural & Organic | Yes
Best For | Highly pigmented lipstick
Eco-Friendly | Australian Certified Organic
Ethical | Cruelty-free, gluten-free
Price Range | $42 (lipsticks)

Nūdus organic lipstick is 100% natural and COSMOS Certified Organic to the highest standard. Their lip products are always guaranteed pure and safe, with full traceability of every ingredient. Created by smart, forward-thinking women, these lip colors emphasize health and beauty in a fresh way. Their color selection is marked by stunning, natural shades which compliment any skin tone.

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Hush + Dotti

Natural & Organic | Yes
Best For | Luminizers & skincare
Eco-Friendly | Recyclable packaging
Ethical | Cruelty-free, vegan, made in USA
Price Range | $21 (lip gloss) - $48 (foundation)

Hush + Dotti is a lifestyle skincare and cosmetics brand that is dedicated to keeping your skin safe from toxins and nourishing it with plant-based cosmetics. Made in small batches in Connecticut, these products are truly crafted with care and attention to detail. Hush + Dotti is certified vegan by PETA, and cruelty-free certified by Leaping Bunny and Cruelty-Free International. 

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