10 Sex Toy Brands For Women (2026)
The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.
We love using natural products, especially in the bedroom. These are our top picks for safe sex toys that are cute, discreet, and have other perks, too.
Even a decade ago, owning a pleasure device of any kind felt slightly shameful. It was a secret to be hidden away in our most private drawers, furtively used on lonely nights. This feeling was, in part, due to how sex toys were manufactured to be blatantly realistic and obnoxiously large. Let’s just say, before the ’90s, vibrators were not discreet — or cute.
As we continue to shift our cultural narratives surrounding sexuality, we’re seeing a ripple effect throughout the industries catering to our sexual desires. The sex toy industry has been expanding its approach to pleasure for people with vulvas, well beyond the classic dildo or vibrator model (though these are classic for a reason!). There have also been notable innovations for transgender and non-binary pleasure as well.
Why shop sex toys for women, especially those made by women?
We love the newer emphasis on wellness-based, versatile models by women designers who are modernizing the industry. They’re helping us to explore our sexuality and desires while also caring for our bodies. No room for shame in this new game, where education reigns, and customization is endless. After all, there’s no one-size-fits-all approach to sexual pleasure. Below are some of the best sex toys for women, started mainly by women founders who are leading the industry into a new frontier of empowerment and liberation.
Our criteria:
Our editors have personally used and reviewed nontoxic and sustainable products for a decade. Yes, that includes lube and even toys. These are our top picks for natural lubes that are made of organic materials, safe to use, and have other benefits too. We regularly update this list with new finds that meet the criteria below.
- NATURAL & ORGANIC | These toys are made with all-natural and skin-safe materials.
- DISCREETNESS | Each of these brands creates toys that are fun, cute, and discreet enough that you don’t have to feel embarrassed keeping them in (or on!) your nightstand.
- VERSATILE | Whether you’re looking for a solo vibrator or a toy to use with a partner, these brands are versatile and can be used in many ways!
If you’re looking for other sexual wellness products, check out our guide to vegan condoms and our favorite nontoxic lube brands!
Table of contents
- Best Overall: Smile Makers ($130)
- Most Affordable: Maude ($52)
- Most Discreet: Maude ($52)
- Most Ergonomic: Smile Makers ($130)
- Most Sustainable: The Natural Love Company (£100)
- Best For Menopause: Tabu ($95)
- Best For Couples: Unbound ($71)
- Most Quiet: LELO ($349)
- Most Personalized: Dame ($119)
- Best Warming Vibrator: Bloomi ($74)
- Best Low Frequency: Je Joue ($99)
1. Smile Makers
Best For | Ergonomic sex toys
Product Range | Vibrators, lubricants, wipes, oils, candles, condoms, sex education guides
Price For Bestselling Vibrator | $130
Smile Makers is on a mission to bring sex (and vulvas!) out into the open. For nearly a decade, the team has tirelessly worked to create sensual products for vulva owners, thinking through female anatomy, ergonomic design, and the best in quality materials. (Along the way, Smile Makers also hosts pleasure-positive sex workshops and sex education programs — brava!) We love the team’s quiz to help you find your next sex toy, its playful language and product names, and largely affordable pricing.
Customer Review | “It’s wonderful! Very easy to clean and store. Has a great battery life. Would definitely recommend” – Victoria S. (Read all reviews.)
2. LELO
Best For | Quiet sex toys
Product Range | Sex toys for women, men & couples, LGBTQ+ sex toys, lubricants, accessories, condoms
Price For Bestselling Vibrator | $349
Use the code TRADE20 for an extra 20% off on all Lelo products
LELO prides itself on crafting luxurious sex toys designed to make pleasure a meaningful part of self-care. No matter your gender, orientation, race, or age, there’s a toy created to suit your needs. The brand is renowned for its design, innovation, and technology, with every product meeting the ISO 3533 international standard, ensuring safety for intimate use. Over the years, LELO has earned numerous accolades, including Red Dot Awards for “Product Design” and “Sex Toy of the Year.” While many of LELO’s products are considered an investment, they come with features that offer true value: Certified body-safe construction, long-lasting rechargeable batteries, app integration, safety assurances, and the peace of mind of a one-year warranty plus a ten-year quality guarantee. In other words: These toys are built to last, designed to delight, and meant to make pleasure part of your everyday wellbeing.
Our Editor’s Review | “LELO’s SONA™ 3 was my first ever suction toy, and it completely won me over. From the first touch, it’s clear this isn’t just a toy; it’s a carefully designed experience. The whisper-quiet sonic wave technology and soft, velvety silicone make every use feel indulgent, serving as a reminder that sex is self-care. Using it feels luxurious, intentional, and somehow essential — the kind of bedside upgrade you didn’t know you needed but now can’t imagine living without.” – Stephanie Fallon, Contributing Editor [Read the full review.]
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3. Dame
Best For | Personalized sex toys
Product Range | Personal & couples vibrators, lubricants, wipes, supplements, candles, cleaners, STI-testing kits, games
Price For Bestselling Vibrator | $119
This fun sex toy brand was started by two female founders: One is a credentialed sexologist and the other is an established engineer. Alongside lubes and serums, Dame’s sex toys are sleek, sexy, and even a bit futuristic. The designs are truly a glimpse at how sex toys can be revolutionized, and they challenge our ideas on what these products should look like — take the bestselling Aer suction toy, for example. The founders continue to develop new and innovative products for all — while also closing the pleasure gap. Not sure where to start? Take the brand’s quiz to find the right toy for you!
Customer Review | “Best toy out here! I literally use nothing else and am very loyal to this brand. This company makes their products so well we even purchased the pillow! Very satisfied with everything and not to mention the customer service is outstanding!” – SK (Read all reviews.)
4. Je Joue
Best For | Low-frequency
Product Range | Personal/couples vibrators & toys, lingerie, lube, cleansers, candles, games
Price For Bestselling Vibrator | $99
With an emphasis on being sex-positive, Je Joue sells toys (think beads, rings, and handcuffs) as well as vibrators that are “sophisticated and elegantly naughty.” The designers worked with gynecologists and midwives to help make sure its vibrators are beautiful and effective. The unique motors operate at an ultra-low frequency allowing the vibrations to travel more deeply through the body and access more internal pleasure points. So, simply put, they do the job right!
Customer Review | “Really good vibrator. Quality is good and it is very discreet. Easy to use and travel with!” – Allison B. (Read all reviews.)
5. Maude
Best For | Discreet sex toys
Product Range | Vibrators, lubricants, condoms, supplements, body care products, candles
Price For Bestselling Vibrator | $52
We appreciate the minimalist approach to this inclusive, affordable, and beautifully designed bedroom essentials brand, Maude. Its goal is to help modernize the pleasure industry by selling body-safe products that not only look cute on your nightstand but are also functional — like the “burn” candle that doubles as a massage oil or the vibrator that looks like a trendy art piece. Plus, you can grab a travel kit or bundle for double the pleasure and double the fun.
Customer Review | “I didn’t expect to love this as much as I do. I bought this to have as a back up option and to take traveling because of its nice small size. I was always a believer that the suction vibrators worked the fastest but this proved me wrong… the first time I used it I was honestly a bit shocked! Feel incredible, looks sleek and modern, holds a long charge, and is quiet and easy to travel with. This is also a great vibrator for use during sex as it’s slim and doesn’t get in the way. 10/10!” – Lindsey (Read all reviews.)
6. Bloomi
Best For | Warming vibrator
Product Range | Vibrators, lubricants, massage oils
Price For Bestselling Vibrator | $74
Bloomi’s clean, plant-based sexual wellness products are thoughtfully designed with input from top sexual wellness experts, so you can experience pleasure without worrying about toxic ingredients affecting your most intimate areas. The brand formulates its products to be free of common allergens and irritants, including glycerin, gluten, phthalates, parabens, sulfates, fragrances, and more (see the full “no” list here), helping reduce potential disruptions to hormonal balance and reproductive health. Their sex toy collection is small but mighty, with products like their new Glow Warming Massager, which is made with soft, medical-grade silicone and gently enhances arousal through warming sensations that boost circulation. Even better, each order comes in discreet packaging made from eco-friendly shipping materials!
7. The Pelvic People
Best For | Pain & sensitivity management
Product Range | Intimacy support products, lubricants, cleansers
Price For Bestselling Vibrator | $76
This fascinating toy is a revolutionary device that offers relief to those who find penetrative sex uncomfortable. The Pelvic People was founded by a woman who experienced painful sex herself and went on a journey to alleviate the discomfort. During her research, she found that one in every 10 women experiences pain during sex. This inspired her to create the Ohnut ring, which customizes penetration depth. The product is BPA-, phthalate-, and latex-free, and made from FDA-approved body-safe material. The Pelvic People also offers a lube, sensory brush, and a “getting-to-know-you” mirror for even more intimate moments.
Customer Review | “I love recommending this to my clients who experience penetrative pain. The depth-limiting rings are brilliant not only for modifying penetration, but also for alleviating the anxiety and fear that can be present when pain is involved.” – Laura L. (Read all reviews.)
8. Tabu
Best For | Menopause
Product Range | Vibrators, lubricants, pillows, body & skincare products
Price For Bestselling Vibrator | $95
Tabu is not buying the idea that sexual health and pleasure is only for the young. Dedicated to sexual education and wellness at any age, their toys, lubes, and tools are made by a dedicated panel of medical experts, pelvic floor therapists, and gynecologists. Long term vaginal health benefits from attention and care and their thoughtfully designed vulva stimulator and heating wand offer gentle vibrations that stimulate and care for the soft tissues of the vulva and vagina through reproductive years and beyond.
Customer Review | “I’ve never felt better about my body. This has been an investment in my health.” – Bri (Read all reviews.)
9. Unbound
Best For | Couples
Product Range | Personal/couples vibrators & sex toys, lubricants, condoms,
Price For Bestselling Vibrator | $71
This brand, Unbound, is fully women-led and run with an emphasis on creating a feminist space to explore and experience women’s sexuality. The products are safe, playful, and inclusive, and we love that you can filter by categories like “beginner,” “couple,” or “multispeed.” They also have a number of sensation toys and nipple or clit clamps if you want to explore pain safely. Our favorite unique design is the “Puff,” which uses a rhythmic sucking sensation and intensity for clitoral pleasure. The Puff is rechargeable, waterproof, and sent in discreet packaging. It’s no surprise that Unbound sex toys have thousands of five-star reviews.
Customer Review | “This is my new favorite vibe from unbound babes! Even the lowest setting is great. Love the flexibility of it. It makes it easy to hold.” – Nekera F. (Read all reviews.)
10. The Natural Love Company
Best For | Sustainability
Product Range | Vibrators, dildos, suction toys, couples toys, lubricant
Price For Bestselling Vibrator | £100
Family-run brand The Natural Love Company operates out of England and has made it its mission to make intimacy wellness products that are not only aesthetically beautiful but are also better for our planet. From sex toys made from a recycled ocean plastic internal core, to planting a tree for every purchase and giving back via 1% for the planet, to even recycling your old toys for free, the company is thoughtful in how they produce and give back to the earth. We love that every toy comes with a 365-day satisfaction promise, for the ultimate peace of mind. Plus, everything is vegan, cruelty-free, and comes in discreet plastic-free packaging, too!
Customer Review | “Love the fact it’s a two in one toy. Really easy to use and charge. Perfect size as well.” – Gemma T. (Read all reviews.)
Featured image from Lelo
