The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

In today’s fast-paced world places a heavy emphasis on pharmaceuticals and productivity, many of us are looking for alternative modalities to keep us grounded. Whether you’re hoping to heal from past traumas or to gain confidence and unlock self-love, one of the most popular alternative therapy options is using crystals. 

Crystals have been valued for thousands of years and many tout the healing properties behind them — but what exactly are they and how should you shop for them? Let’s explore.

What are crystals, exactly?

Crystals are natural mineral formations believed to have metaphysical properties to support physical, emotional, and mental health. Per the Smithsonian, “Each crystal starts small and grows as more atoms are added. Many grow from water rich in dissolved minerals, but they also grow from melted rock and even vapor. Under the influence of different temperatures and pressures, atoms combine in an amazing array of crystal shapes.”

While there aren’t many scientific studies (yet) on the power of crystals, we often find that their presence can support stress relief or calming anxiety. A few healing stones are even known to benefit mental health like amethyst, rose quartz, and obsidian. 

Unfortunately, not all crystals are safe to keep around — unvetted crystals can include toxic or radioactive materials like uranium or thorium, so it’s vital to do your due diligence when purchasing. Luckily, the nine online shops we’ve found below use conscious, traceable sourcing for their stones — we hope you find what you need and that these crystals bring whatever your dreams entail (or ward off what they don’t).

Our criteria:

Our editors have researched and vetted all of the brands on this guide, including scouring hundreds of consumer reviews, to make sure they conform to the highest standards. We update this list regularly with brands that meet the following criteria:

  • CONSCIOUSLY SOURCED | The sellers below go to great lengths to ensure stones are thoughtfully and ethically sourced from around the world, working directly with vendors and partners, and offering fair wages and safe working conditions.
  • HIGH QUALITY | The crystals below are of the highest quality, whether found in the raw form or as polished and pointed stones. As part of the sellers’ commitment to conscious sourcing, they’re often fully traceable as well to guarantee quality.
  • INFORMATIVE | The shops we’ve featured have a long history of understanding, teaching, and practicing crystal work — they’re intentional in their inventory and the education they can offer about the stones they carry and their respective healing properties.

If you’re curious about how to choose or use your new crystals, check out our beginner’s guide on the subject. And if you’re interested in further cleansing your space, consider adding some of our favorite houseplants or nontoxic candles. 😌


1. House of Intuition

BIPOC Owned
Budget friendly
Natural materials
Small business
Woman owned

Best For | All crystals
Ethics | Woman & BIPOC-owned small business, hand-selected natural crystals, responsibly sourced
Price Range | $1 (Selenite Tumble) – $50 (Rose Quartz Egg)

Since 2010, House of Intuition founders Marlene and Alex have worked with vendors around the globe — from Brazil and Africa to Russia and the Dominican Republic — for the highest quality crystals. There are hundreds of stones to choose from, like raw quartz, agate geodes, and hematite bracelets. Products are well-priced, and if you’re local to HoI’s California or Florida locations, you can stop by and see these beauties in person. As a small family business, this is a wonderful go-to for crystals, altars, candles, and everything you need to find healing, health, and wellness.

Review | “Great selection, very organized store, friendly and knowledgeable staff. This place is great! My favorite spot to shop for myself and for gifts.” – Jay V. (Read all reviews)


2. Moonrise Crystals

Budget friendly
Natural materials
Recycled materials
Small business
Woman owned

Best For | Ethical sourcing
Ethics | Woman-owned small business, ethically sourced supply chain with fair wages and safe mining conditions, eco-friendly packaging, carbon-neutral shipping, hand-selected natural crystals
Price Range | $5 (Bailie’s Moss Agate) – $176 (Blue Turquoise)

Moonrise Crystals prides itself on being the world’s leading source for ethically sourced crystals. The team follows eight guidelines for sourcing, including tracing every stone’s origin to the mine, maintaining a “do not buy” list for problematic regions, and investing in ethical mining and fair wages. To date, there are 238 types of stones available from 39 countries and all research is openly printed on the website. (If you prefer to shop on Etsy, Moonrise Crystals is available there, too!) Search this impressive inventory by stone type, healing properties, chakras, zodiacs, and more — you’ll find what you need and ensure fair, safe working conditions for all.

Review | “Really met my expectations! The seller will select a crystal/stone to meet your request for [a] specific need. I love the items she selected for me. I feel very good about purchasing from this shop as all her stock is ethically obtained and resourced with respect to the planet.” – Denise (Read all reviews)


3. Spirit Nectar Gems

Budget friendly
Family owned
Natural materials
Small business
Woman owned

Best For | Rare crystals
Ethics | Woman-owned small business, mindfully sourced crystals, fair wages for suppliers, donates $1 from every sale, carbon offset shipping via Etsy
Price Range | $1 (Natural Quartz) – $1,000+ (Massive Crystal Spheres)

Founder Marti started Spirit Nectar Gems back in 2014 after receiving some crystals from a family member traveling in Madagascar. Today, the team’s bulk of inventory comes from the same place, as well as Indonesia, Namibia, and Brazil — everything’s fully traceable and vetted by trusted suppliers. Plus, proceeds from each order go to support locals in Madagascar and reforestation projects worldwide, so you’re supporting local economies and eco-friendly initiatives. We’ve never seen some of these rare crystals before — like moldavite or blue aragonite — so it’s worth checking out. Whether you’re starting out on your crystal journey or you’re a pro, there’s something special for everyone. 

Review | “Absolutely beautiful! Better than the pictures. I will buy from this seller again. (Love the personal note on the box!)” – DeAnna (Read all reviews)


4. Soulful Vibes Co

BIPOC Owned
Budget friendly
Natural materials
Small business
Woman owned

Best For | Affordable starter sets
Ethics | BIPOC & LGBTQ-owned small business, mindfully sourced crystals, carbon offset shipping via Etsy
Price Range | $4 (Rose Quartz) – $22 (Crystal Sets)

On a mission for “peace and prosperity” for all, Soulful Vibes Co carries ethically sourced raw crystals, tumbled crystals, and starter sets — and that last one we especially love. Launched by Sunny and TJ Brooks in Miami, this Black woman-owned company serves customers all over the world through both purchases and education. The starter sets here are thoughtfully curated — whether for attracting love, abundance, or self-acceptance (or conversely, to ward off fear, stress, or negativity). Soulful Vibes Co is also available on Etsy.

Review | “This is my second time ordering from here and I can say that I absolutely love this website. It’s like I found my new home of learning. I love the videos on how and what to do. I love how details are given. I absolutely adore my crystals and other products that I have purchased.” – Darenius S. (Read all reviews)


5. Peach and Pixie

BIPOC Owned
Budget friendly
Natural materials
Small business
Woman owned

Best For | Jewelry options (and sustainable sage!)
Ethics | BIWOC-owned small business, mindfully sourced crystals with fair trade and sustainable mining practices, carbon offset shipping via Etsy
Price Range | $4 (Smoky Quartz) – $200+ (Emerald in Matrix)

Launched in the pandemic in Arizona, Peach and Pixie has grown to be a top-rated crystal shop on Etsy and beyond — all crystals are ethically sourced and even the sage is sustainably harvested. (We love the sustainable varieties of sage for cleansing.) Anjie, the shop owner, has been practicing crystal healing for several years and the collection she carries is impressive, including stud earrings, palm stones, and crystal bundles. As with all Etsy orders, the carbon emissions from shipping are offset by verifiable investments.

Review | “Peach and Pixie is my go-to resource and recommendation for stones and jewelry. I’ve been a customer and fan for almost 4 years, and have always had a stellar experience. This order is no different – expertly selected, packaged, and shipped during a busy time for all.” – Tisha (Read all reviews)


6. Nharo

Budget friendly
Family owned
Natural materials
Small business

Best For | African crystals
Ethics | Family-owned small business, mindfully sourced crystals from Africa, carbon offset shipping via Etsy
Price Range | $19 (Greely Quartz) – $750+ (Cerussite on Smithsonite)

Paul Wellhauser of Nharo moved to Botswana in 2002 to work in human rights. Now the team works to share African crystals with the rest of the world, and all the stones are collected throughout their travels in Africa. From tourmalines and garnets to Shangaan amethyst and natural citrine, there are exceptionally beautiful and rare crystals here — transparently photographed and listed. Reviews praise the international shipping (and carbon offset delivery via its Etsy shop), intentional sourcing, and appropriate pricing.

Review | “These are the most amazing stones. These small guys are no less wonderful than the larger ones. I can’t recommend working with them enough – they pack a huge amount of energy and each one has unique gifts to offer. Really appreciate the quick shipping.” – Victoria (Read all reviews)


7. Sage Goddess

Budget friendly
Natural materials
Small business
Woman owned

Best For | Spheres
Ethics | Woman-owned small business, gives back to charities monthly, carbon-free shipping via Etsy
Price Range | $0.50 (Small Charoite Tumble) – $54+ (Jasper Sphere)

With more than 150,000 orders to date, Sage Goddess is another trusted source for gems, crystals, and even online courses. Owner Athena Perrakis has been trained in coaching and cognitive therapy as well as native healing and shamanism, blending together all these subjects in her work — and the Sage Goddess team includes 27 practitioners to work with. Choose from natural or tumbled gemstones or, our favorite, spheres; they’re all stunning, powerful, and help give back with a portion of every order. Sage Goddess is also available on Etsy!

Review | “Top notch quality, as always with Sage Goddess. Super fast shipping and lovely little free gift.” – Melisande (Read all reviews)


8. Kalifano

Budget friendly
Family owned
Natural materials
Small business

Best For | Decor and carvings
Ethics | Family-owned small business, ethical sourcing, hand-selected crystals, carbon-free shipping via Etsy
Price Range | $15 (Amethyst Geode) – $39+ (Gemstone Trees)

If you prefer tumbled crystals, stones carved as hearts and elephants, or even bonsai trees made from natural gemstones, look no further than Kalifano. Since 1912, this long-standing family-owned business has perfected every step of the process from ethical sourcing to direct importing to superior customer service. And the results are truly unique, perfect for decorating around the home — including your very own healing altar or personal sanctuary. Shop on Etsy for carbon offset shipping.

Review | “I love everything I buy from this website; they take really great care when packaging, and their information cards are great quality (thick stock and glossy, with photos) also they give terrific information on each piece.” – Jenn (Read all reviews)


9. Sparrow’s Crystal Gifts

BIPOC Owned
Budget friendly
Natural materials
Small business
Woman owned

Best For | Crystal bracelets
Ethics | Indigenous woman-owned small business, carbon-free shipping via Etsy  
Price Range | $10 (Dalmation Jasper Bracelet) – $20 (Malachite Bracelet)

Based in the Poospatuck Indian Reservation in Long Island, NY, Sparrow’s Crystal Gifts is part of an Indigenously family-owned business from the Unkechung Indian Nation. Find healing crystals to wear or use daily, like agate bracelets for manifestation or crystal candles promoting leadership and success. And prices are relatively affordable, too, starting at under $10 on sale. Carry your intentions every day with these beautiful pieces and support Indigenous business. You can also find Sparrow’s Crystal Gifts on Etsy.

Review | “Wonderful and helpful seller. Beautifully put together crystal bead bracelet. A kind and honest Etsy seller. Thank you, Sparrow!” – Kellye (Read all reviews)


Featured image is from House of Intuition