Look Good & Feel Great In Your Own Skin

Our skin is the body’s largest organ, absorbing nearly everything we put on it. We are all about the new wave of skincare that is nutrient rich, organic, natural, and effective for all types of skin. These 11 organic makeup brands offer a wide range of shades and foundation types (powder, cream, or liquid) made from natural ingredients. With these options, your skin will radiate today, tomorrow, and for the long run. 

Your lips deserve the natural treatment too! These organic lipsticks and natural mascaras are the perfect final touch for your organic beauty routine.


1. 100% Pure

Natural | 100% natural, cruelty-free, no preservatives or artificial colors
Foundation Types | Powder, cream, liquid
What We Love | 100% Pure Fruit Pigmented Healthy Foundation
Shades Available | 9
Price | $40–$47

100% Pure prides themselves on creating a variety of vegan formulas for every type of skin around—from their tinted moisturizers, to the full-coverage anti-aging liquid foundation, to a BB cream that will do it all. Their Fruit Pigmented Healthy Foundations include natural ingredients like avocado seed oil, pomegranates, and bamboo, so it's sure to leave your skin feeling supple and smooth through the longest days. And, their varying pigments are made from fruits and vegetables, instead of preservatives or synthetic dyes. Top it off with their Bamboo Powder for an airbrush-style finish, and you’ll be turning heads all day.

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2. Juice Beauty

Natural | Certified organic, no preservatives, no animal testing, eco-friendly packaging
Foundation Types | Powder, cream, liquid
What We Love | Juice Beauty PHYTO-PIGMENTS Flawless Serum Foundation
Shades Available | 11
Price | $30–$45

Juice Beauty knows that we all want effective and healthy skincare solutions without harming our skin. Their award-winning skincare products are made with certified organic ingredients in the USA, utilizing sustainable packaging and soy ink. Also known for their partnership with Gwyneth Paltrow and her Goop collection, Juice Beauty provides all sorts of buildable formulas in 11 different tones that lock in moisture and smooth fine lines and wrinkles. Their PHYTO-PIGMENTS Flawless Serum Foundation is a best seller, made with aloe leaf juice, safflower seed oil, and coconut alkanes. You’ll be looking youthful and glowing with this flawless finish.

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3. Alima Pure

Natural | Certified organic, no preservatives, no animal testing
Foundation Types | Powder, cream, liquid
What We Love | Alima Pure Pressed Foundation with Rosehip Antioxidant Complex
Shades Available | 10
Price | $22–$42

Alima Pure is a certified B-Corp that produces natural and organic makeup products, while being 100% carbon-neutral. With ingredients like sage water, chamomile flower extract, and shea butter, Alima Pure never compromises on high-quality formulas for every skin tone. They offer 10 flexible shades in powder, cream, and liquid styles—our favorite is their pressed powder foundation, which glides on for a velvety finish for easy on the go application. Plus, they always offer free US shipping.

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4. ILIA

Natural | Certified Organic, vegan, eco-friendly packaging
Foundation Types | Liquid
What We Love | ILIA Vivid Foundation
Shades Available | 9
Price | $44–$54

Our skin absorbs nearly everything we put on it, and ILIA wants to make sure we’re providing our skin with the calm nourishment it needs. Their 85% certified organic ingredients in their Vivid Foundation include healing botanicals, including coconut, rose hip, and cranberry seeds. Using 100% natural dyes, their 9 shades of foundation are gorgeous, hydrating, and easy to apply with a small pump. 

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5. Au Naturale Cosmetics

Natural | 100% natural, vegan, cruelty-free, gluten-free, paraben-free, non-nano
Foundation Types | Powder, cream
What We Love | Zero Gravity C2P Foundation
Shades Available | 15
Price | $32–$38

Made in the USA since 2011, Au Naturale Cosmetics has played a pivotal role in revolutionizing the cosmetics industry and pushing towards a future with more safe and natural ingredients. Their foundations come in 15 shades and are 100% natural, cruelty-free, and vegan, and do not contain fillers or parabens. Au Naturale foundations also contain soothing, skin-nourishing ingredients that will leave your skin healthier than ever! Pair it with their creme concealers and their pore-minimizing finishing powder for a flawless, all-natural look.

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6. Zuii

Natural | Certified organic, food grade materials, no preservatives, no animal testing
Foundation Types | Powder, cream, liquid
What We Love | Certified Organic Flora Liquid Foundation
Shades Available | 24
Price | $32–$45

Zuii is a professional-quality makeup brand that strives to create products that benefit, nourish and protect your skin—without harsh chemicals. Their Flora Liquid foundation is a soothing, moisturizing, medium-coverage foundation that your skin will adore. Plus, it comes in 24 shades so you can find the perfect match! Zuii ships internationally so you can enjoy their products from wherever you live.

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7. Lavera

Natural | Certified organic whenever possible, some gluten-free and vegan, no preservatives, no animal testing
Foundation Types | Powder, liquid
What We Love | Lavera Natural Liquid Foundation
Shades Available | 6
Price | $25

Lavera has been serving conscious consumers across the United States and Canada for over 25 years with their all-natural makeup and skincare. Their mix of organic argan oil, jojoba, and vitamins A, C, and E will keep your skin radiant and picture-perfect for nearly 10 hours. Plus, reviewers praise their Natural Liquid Foundation for being extremely lightweight yet effective. With free samples and free US shipping, you can’t go wrong trying out their creamy and rich foundations.

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8. W3ll People

Natural | Certified organic, no preservatives, no animal testing, made with sustainable energy
Foundation Types | Powder, cream, liquid
What We Love | W3ll People Narcissist Foundation Stick
Shades Available | 8
Price | $25–$29

If you’re on the hunt for 100% natural and organic foundation, W3ll People is for you. Made in small batches, W3ll People creates richly pigmented formulas using plant-based ingredients like organic chamomile, aloe, and zinc. Their Narcissist Foundation Stick is ideal whether you’re looking for spot correction or full coverage, and comes in 8 unique shades for a natural and flawless complexion. We also love all of their versatile nontoxic beauty products, many of which are multi-purpose, making them perfect for traveling.

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9. Plain Jane Beauty

Natural | Organic + natural ingredients, vegan, gluten-free, no preservatives, no animal testing, made in USA, eco-friendly packaging
Foundation Types | Powder, liquid
What We Love | Plain Jane Beauty Creme Minerals Foundation
Shades Available | 17
Price | $24–$40

Inspired by nature’s brilliant colors, Plain Jane Beauty’s mission is to create eco-friendly makeup products to celebrate all skin tones and types. Using certified organic oils and anti-aging ingredients, their light and silky foundations will enhance your beautiful skin tone without clogging pores or causing irritation. Especially if you have a darker complexion, users have praised their ability to find the perfect shade. With 17 shades total (all named with positive affirmations like ‘I am radiant’) in cool, warm, and neutral tones, you're sure to find your match.

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10. Kjaer Weis

Natural | Certified organic and natural, no animal testing, some vegan, gluten-free
Foundation Types | Cream
What We Love | Kjaer Weis Cream Foundation
Shades Available | 14
Price | $40–$68

Kjaer Weis’ collection means you no longer have to choose between high-end and organic skincare. Produced in Italy and packaged beautifully in metallic casing, their mix of jojoba seed, coconut, and sweet almond seed oils help fight signs of aging, and naturally promote skin elasticity. Their certified organic makeup is known to be both creamy and blendable, giving a semi-matte finish in 14 simply stunning shades. Plus, you can purchase refills for your existing compact at a reduced price!

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11. Vapour Organic Beauty

Natural | Certified organic, all-natural, no preservatives, no animal testing
Foundation Types | Cream, liquid
What We Love | Vapour Atmosphere Luminous Foundation
Shades Available | 19
Price | $46–$54

Vapour Organic Beauty is killin’ the game when it comes to organic makeup and beauty products—and their foundation is no different. With 100% all-natural products and mineral pigments, Vapour creates formulas that enhance your natural glow without feeling heavy or irritable. For those with sensitive skin, we recommend the Soft Focus foundation with the pump, and for regular/oily skin, we love the Luminous Foundation that goes on easily and lasts forever. It’s no wonder they’ve won Allure’s Best of Beauty award.

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