Organic Makeup Brands 

In the pursuit of living more simply, naturally, and conscious of our environment we've put together a guide to our favorite organic beauty brands. Many makeup brands marketed as 'natural' or 'green' are often not actually either of those things—but these organic makeup brands use pure, earth-friendly ingredients and never test their cosmetics on animals.

We've arranged these organic makeup brands to span a range of prices and types of products. The list is updated regularly, so please share with us your favorite organic beauty brands! And if you're looking for something more specific, check out our guides to natural skincarefoundations, lipsticks, and mascara!


1. 100% Pure

Natural & Organic | Yes
Best For | Fruit-pigmented mascara
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, made in USA
Price Range | $7 (face masks) - $65 (aging serums)

100% Pure aims to create the world’s most pure, organic and all-natural line of cosmetics, beauty products and skincare. Their vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits. Plus, they offer skincare, soaps and shampoos to complete your beauty routine!

Shop 100% Pure


2. Juice Beauty

Natural & Organic | Yes
Best For | Moisturizers and anti-wrinkle treatments and serums
Eco-Friendly | USDA Organic, local sourcing, uses solar and wind power, recycled packaging
Ethical | Vegan, cruelty-free, gives back
Price Range | $22 (eye pencil) - $45 (cream foundation)

Founded from a desire to create meaningful, healthy change in the beauty industry, Juice Beauty creates organic and natural clinically-validated skincare and vibrant plant-pigmented cosmetics. All of their products are vegan and cruelty-free, they utilize sustainable energy sources for production, and they’re USDA certified organic so you can feel good about what you’re putting on your skin!

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3. Alima Pure

Natural & Organic | Yes
Best For | Powder foundation for all skin tones
Eco-Friendly | Soy-based inks on recycled paper packaging, carbon-neutral, reusable compacts
Ethical | Cruelty-free, Certified B Corp
Price Range | $14 (eyeshadow) - $270 (brush set) 

All Alima Pure products are formulated with minimal ingredients for maximum impact. Alima finds the highest quality, purest ingredients, and never uses synthetic dyes or tests on animals. We love their diverse shades and their dedication to uncompromising natural and organic beauty.

Shop Alima Pure


4. RMS Beauty

Natural & Organic | Yes
Best For | Concealer
Eco-Friendly | Recycled glass and lid
Ethical | GMO, soy, and nano-free, cruelty-free
Price Range | $15 (nail polish) - $36 (cover up)

RMS Beauty's cosmetics are produced with raw, food grade and organic materials for a truly natural product that hydrates and illuminates skin. They are well-renowned in the beauty world and for good reason—their products enhance and improve your beautiful complexion. RMS Beauty is dedicated to transforming the way women use makeup, creating a product that is not only non-toxic, but that actually heals and nourishes skin. 

Shop RMS Beauty


5. Au Naturale

Natural & Organic | Yes
Best For | Bold lip color
Eco-Friendly | Organic, naturally-sourced ingredients
Ethical | Vegan, cruelty-free, gluten-free, ethically sourced, made in USA
Price Range | $18 (lipgloss) - $38 (foundation)

Founded by a nuclear analyst looking for cosmetics that would be safe and nourishing for her skin, Au Naturale products are vegan, gluten-free, non-toxic and paraben-free. Created to be as refreshing and non-irritating for your skin as wearing nothing but bare skin, Au Naturale has been a leader in the clean beauty revolution since 2011. We love Au Naturale’s classic lip colors and their wide range of foundation shades.

Shop Au Naturale


6. W3LL PEOPLE

Natural & Organic | Yes
Best For | Minimalist makeup
Eco-Friendly | Uses natural ingredients, sustainable practices
Ethical | Cruelty-free, vegan-friendly, made in the USA
Price Range | $12 (mini creme bronzer) - $29 (foundation stick)

If you’re going for the perfect no-makeup look, W3LL PEOPLE is the brand for you. Their cruelty-free and natural cosmetics are designed to nourish and soothe your skin while also giving you the color and coverage you desire—plus, they offer many vegan products we adore. We love how versatile and affordable W3LL PEOPLE’s handcrafted products are, especially their multi-use cream stick that works for lips, eyes, and cheeks. 

Shop W3LL PEOPLE


7. Kosås

Natural & Organic | Active natural botanical ingredients with some clean synthetics
Best For | Creme blush + highlighter duos
Eco-Friendly | Botanically-based, no parabens, no phthalates, no mineral oil
Ethical | Cruelty-free, vegan, transparent about ingredients
Price Range | $28 (lipstick) - $42 (tinted face oil)

Kosås is on a mission to free our beauty routines through intentional formulations, and crafting cosmetics that are as good for your skin as they look on your skin. Filled with nourishing botanical ingredients, this brand was founded by a chemist who is dedicated to clean ingredients and quality cosmetics. We especially love the dimensional color you can achieve from their creme blush duos and the inclusive face oil shade range.

Shop Kosås


8. Real Purity

Natural & Organic | Yes
Best For | Sample kits to choose the right color
Eco-Friendly | All natural
Ethical | Cruelty-free
Price Range | $15 (mascara) - $31 (cream foundation)

Real Purity uses only the highest quality botanicals and plant-derived ingredients to make naturally good-for-you cosmetics at affordable prices! Started from a combined background in biochemistry and a desire to replace toxic ingredients with natural ones, Real Purity’s natural products are great for all skin types—including the most sensitive. Take a look at their organic and natural ingredients and see for yourself!

Shop Real Purity


9. Vapour

Natural & Organic | Yes
Best For | Multi-use products
Eco-Friendly | Recycled packaging, wind-powered factory
Ethical | Cruelty-free, made in USA
Price Range | $20 (highlighter) - $125 (serum)

Vapour Organic Beauty products contain only natural, healthy, minimally processed ingredients. The company has earned ‘Champion’ Safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program, which means they never test on animals.

Shop Vapour Organic Beauty


10. Afterglow

Natural & Organic | Yes
Best For | Blush
Eco-Friendly | Eco-friendly refills, recycled packaging
Ethical | Cruelty-free, soy-free, gluten-free, fair trade, some products vegan
Price Range | $18 (Lip Soother) - $36 (foundation)

Afterglow Cosmetics was the first certified gluten-free makeup line and offers a wide range of colorful cosmetics with pure organic and natural ingredients. Their products are perfect for women with sensitive skin, and their unique blends of minerals and natural pigments have been very carefully formulated with both health and beauty in mind.

Shop Afterglow Cosmetics


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