When Natural Beauty Meets Natural Ingredients

It’s baffling to realize that although the European Union has already banned more than 1,300 chemicals in personal care products, the US has made fewer than thirty changes since 1938. Every day, we use products with chemicals that can lead to serious health issues for both ourselves and our environment.

Choosing healthy, safe, and clean cosmetics isn’t as daunting as it may seem. We’ve created this list of our favorite natural and organic mascaras that help protect our planet and leave you feeling even more beautiful and confident. 


Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free, vegetarian
What We Love | Water, smudge, and flake-resistant
Price | $26

We’ve been longtime admirers of 100% PURE’s dedication to health and beauty, and their mascara is a must-have product. Their Ultra Lengthening Mascara coats lashes with healthy conditioners, never stripping them of their natural protective agents. A mixture of black tea, berry and cocoa pigments creates the perfect shade for darkening lashes, while also lengthening and separating them. It's our absolute favorite!


Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free
What We Love | Nourishing & volumizing
Price | $22

W3II People cosmetics line was founded by a makeup artist, cosmetic dermatologist, and tree-hugging entrepreneur. The three have crafted a beautiful brand that recognizes that our skin is our largest organ and absorbs about 80% of what we put on it. Their cosmetics are created without the harmful artificial chemicals found in most conventional makeup, and their products are never tested on animals. Their expressionist mascara is 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free.


Natural & Organic | Natural & organic ingredients, 100% natural dye
Ethical | Cruelty-free, vegetarian
What We Love | Buildable, flake-free, no clumping, dual-sided brush
Price | $28

Look out, world: the Limitless Lash from ILIA is a serious gamechanger for natural mascara. Their nourishing formula, made with organic bee and carnuba waxes, shea butter, and arginine, will fortify and enhance your lashes for any look. And we’re huge fans of their dual-sided brush for the most possible volume in easy, simple strokes. And when you’re done? Just remove with warm water. 99% natural, 100% cruelty-free, 110% effective.


Natural & Organic | Plant-derived phyto-pigments
Ethical | Vegan, cruelty-free
What We Love | Smooth and buildable coats
Price | $24

If you’re looking for a feathery-soft, clump-free, smudge-free, flake-free mascara, Juice Beauty’s Phyto-Pigments Ultra Natural Mascara might become your new best friend. The non-drying, nutrient-rich formula emphasizes natural lash definition while adding dramatic length and volume. It’s made from aloe leaf juice, plant wax, argan powder, rose powder, and purple carrot phyto-pigment. Its slender brush allows for perfect application.


Natural & Organic | Toxin-free, natural ingredients
Ethical | Cruelty-free
What We Love | Increases appearance of lash volume by 10 times
Price | $22

Josie Maran is devoted to products that leave us “looking good, feeling good, and doing good.” Their Argan Black Oil Mascara contains no parabens, sulfates, or phthalates and works like a gem. The creamy, conditioning formula coats, lengthens, volumizes, lifts, and curls lashes with a 5-ball brush that reaches every lash. Black iron mineral pigments and bamboo make for a wonderful, luxurious, and conscious mascara that you’ll undoubtedly adore.


Natural & Organic | Organic oils and shea butter
Ethical | Safe, clean, cruelty-free
What We Love | Easy-control precision brush for clean application
Price | $29

We love Beautycounter’s Lengthening Mascara because it defines, lengthens, builds, and conditions lashes with impressive performance. With this product, you’ll never have to worry about smudging, clumping, or flaking. We also appreciate Beautycounter’s dedication to beauty education. Their brand aims to provide safe, clean, cruelty-free products while informing consumers about the value of natural, toxin-free makeup.


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