The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

Many of us have made the switch to natural skincare products, so why not do the same for our teeth? We only have one set, after all! Making the switch to organic and natural toothpaste means fewer chemicals and additives, and more natural whiteners and essential oils for minty fresh breath.

We’ve highlighted organic and natural toothpastes that can keep you and your family cavity-free and clean all day. Whether you have a picky baby or sensitive gums, these organic toothpastes and powders are sure to be gentle, refreshing, and loved by all.

(And while you’re updating your medicine cabinet, check out these natural shampoos and organic makeup brands as well!)


1. RADIUS Organic Toothpaste

Ethics | All natural, certified organic ingredients, BPA-free packaging, cruelty-free, fluoride-free, women-owned
Main Ingredient | Erythritol
Price | $10

Families will love RADIUS’ Organic Toothpaste, because there are options for both children and adults. Reduce your risk of gingivitis, whiten naturally, and feel fresher than ever with the coconut oil-based toothpastes, fortified with mint aloe. And for the kiddos, RADIUS offers delicious coconut-banana and dragonfruit flavors that will taste like a treat while working its magic on pesky bacteria and plaque. It’s almost good enough to eat.


2. Wildist

Ethics | Ethically sourced, all natural, cruelty-free, 100 percent recyclable packaging, vegan, made in USA, fluoride-free
Main Ingredient | Xylitol
Price | $9

Wildist’s toothpaste goes above and beyond the norm. The gentle “Soothinger” uses ginger oil, ginseng root, and turmeric extract, while the nighttime “Dreamomile” boasts activated charcoal, spearmint oil, and chamomile extract. (Even the more classically flavored “Brillimint” includes white tea and ginseng root extracts.) All the ingredients are ethically sourced and fully natural, and the aluminum tubes are BPA-free and 100 percent recyclable. Plus, every piece of shipping material is reusable.

Also Available At: Credo


3. Dr. Bronner’s

Ethics | Certified B Corp, all natural, fluoride-free, vegan, cruelty-free, recyclable packaging, organic, gives back
Main Ingredient | Baking soda
Price | $6

Reduce plaque and whiten your teeth with Dr. Bronner’s toothpaste, made with over 70 percent certified organic ingredients! Free of fluoride, coloring, and foaming agents, this simple formula comes in four flavors: peppermint, spearmint, anise, and cinnamon. Whenever possible, Dr. Bronner’s uses Fair Trade ingredients such as organic coconut oil and coconut flour, and users rave about the clean feeling that lasts afterward. Made in recyclable packaging, this toothpaste’s life cycle is natural and eco-friendly.

Also Available At: Thrive Market, Target


4. David’s

Ethics | All natural, made in USA, fluoride- & sulfate-free, recyclable packaging, powered by wind energy, cruelty-free
Main Ingredient | Calcium carbonate
Price | $5—$12

David’s Toothpaste prides itself on not only being USA-made, but 98 percent of its ingredients are also USA-grown, emphasizing environmental sustainability and American job growth. The toothpaste uses natural mint oils blended with baking soda and vegetable glycerin to help fight plaque and keep your breath fresh. The stunning mint packaging is recyclable as well, made using sustainable practices and wind energy. We love the metal key it comes with, too—helps to get every last bit of toothpaste out!

Also Available At: Credo, The Detox Market, Target


5. Bite

Ethics | Vegan, cruelty-free, gluten-free, recyclable or biodegradable packaging, plastic-free, fluoride-free, made in USA
Main Ingredient | Erythritol
Price | $12 for one-month supply

Bite’s “bits” are a plastic-free alternative (and TSA-friendly) option to powders, pastes, and gels. The naturally whitening tablets are free from sulfates and parabens (though be careful to choose between the fluoride and fluoride-free options!). Bite uses ingredients like xylitol and erythritol to repel cavity-causing bacteria, calcium carbonate to polish your teeth, and natural mint flavor to keep your breath fresh. Just bite the tablet and brush with a wet toothbrush. Save money and offset your carbon footprint by buying the bulk options or trying Bite’s subscription service.

Also Available at: Credo


6. Dr. Brite

Ethics | Certified B Corp, all natural, women-owned, cruelty-free, fluoride-free, made in USA, vegan, gives back
Main Ingredient | Aloe barbadensis (aloe vera) leaf juice
Price | $10

Dr. Brite is a certified B Corp started by two doctors themselves! This women-owned brand offers safe, effective, and nontoxic formulas for the entire family—without animal testing, wasteful packaging, or dangerous chemicals. There are eight toothpastes here, from extreme whitening (with almost 300 positive reviews!) to kid-friendly anti-plaque toothpaste. Get powerful results in no time, thanks to a mix of aloe vera leaf juice, natural oils, and xylitol. Subscriptions are available.

Also Available At: Thrive Market


7. Jack N’ Jill

Ethics | All natural, organic ingredients, BPA-free recyclable packaging, fluoride-free, made in Australia, cruelty-free, vegan
Main Ingredient | Xylitol
Price | $7

Looking for toothpaste that’s safe, healthy, and effective for your kids? Look no further than Jack N’ Jill’s Natural Toothpaste. With fun flavors like strawberry or milkshake, or even no flavor at all, even the fussiest of kids will love Jack N’ Jill. The Natural Toothpaste comes with a safety seal and easy-open top for ease of use and is loved by parents and children alike.

Also Available at: Target


8. WITH MY

Ethics | All natural, vegan, gives back, cruelty-free, EWG verified, FSC-certified eco-friendly packaging, fluoride-free
Main Ingredient | Xylitol
Price | $9

Crafted by a family of dentists, WITH MY toothpaste is the perfect vegan and fluoride-free option for the entire household—including pregnant mothers! With a soothing mix of natural oils, green tea extract, and plant-derived glycerin, you’ll be grinning from ear to ear all day. If the delightful flavors (like lemonade) aren’t enough to persuade you, WITH MY also donates 10 percent of its proceeds to initiatives supporting children’s dental health.


9. Lebon

Ethics | Natural, ethically made, certified organic, vegan, cruelty-free, eco-friendly & recyclable packaging, synthetic fluoride-free
Main Ingredient | Green tea & xylitol
Price | 6,90€–12,90€

Using inspiration from nature and the sea, Lebon was founded in France in 2015 with three acclaimed toothpastes. There are now two collections available for a total of 13 toothpastes—and four are certified organic formulas! Flavors include hints of green tea, pineapple, or cinnamon. And the stunning packaging is PEFC-certified, creating a truly eco-friendly product that’ll keep you feeling and doing good. Lebon ships worldwide.