The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

As a kid in the ‘90s and ‘00s, I watched grown adults on the news, fistfighting over TVs and trampling one another for an iPod on Black Friday. The horror stories I’ve heard have only ever kept me far, far away from any retail store the day—or even weekend—after Thanksgiving. It’s nearly impossible to avoid the noise of sales and stuff literally the day after a holiday apparently committed to gratitude here in the US. (And which deserves its own conversation—read more about the true history of Thanksgiving).

But one of the biggest conversations we have frequently, with each other and with our readers, is how to make sustainable choices on a budget. Well-crafted and fairly made goods are inherently more expensive than those available on the ultra-mass market, sometimes leaving folks who have less money to spend feeling excluded. But exclusivity is not a sustainable approach, either.

If there’s one thing I’ve learned about shopping mindfully on a budget, it’s this: You do not have to consume at the pace of your peers. If you’re used to buying twenty dresses for $5 a piece, you don’t have to purchase twenty sustainable dresses at $100 a piece. It is okay to purchase one instead of twenty; no one worth your energy is going to judge you for not consuming your way through a fast fashion wardrobe. If and/or when we want to update our style more frequently, we turn to secondhand shopping, DIYs, and clothing swaps with friends for a less costly way to switch things up. We try to take the same approach with home goods and beauty buys, too.

But there are even limitations on singular purchases, depending on what your budget allows. That’s why this year, we’re sharing a roundup of brands offering holiday sales over Black Friday and Cyber Week—and we encourage you to use this list as a reference for gifts and goods you were already planning to buy. If you have a specific brand or item in mind, skip all the rest and hit Ctrl+F or ⌘+F on desktop to search the page for what you want. (If you’re on mobile here’s how to find on page on Apple and Android devices.)

Bear with me as I update daily as new sales are announced and others end; this guide is meant to be a living, breathing resource for you to check back in on and see if any products on your list are available at a discount. I’ll be updating through the first couple days of December to include some Cyber Monday and Cyber Week sales, so keep an eye out!

So this year, maybe you’ll find one or two items you’ve been looking for, but I also wish for you a weekend of rest, community, and quiet.

**Editor’s Note: This piece is being updated as sales go live!

Bedding & Mattresses

Save 20% or more at Coop Sleep Goods through 11/28
  • Take a minimum of 20% off sitewide at Coop Sleep Goods, specializing in adjustable, customizable sleep goods, through November 28. Plus, select goods like Cool+ sheets, Cool+ blankets, pet beds, and throw pillows are up to 40% off. [THE GOOD TRADE PARTNER]
  • You can save up to 20% on select mattresses at Brentwood Home, now through November 27 (psst — if you have kiddos, Brentwood’s kids collection, including the play couch, is up to 40% off)! New customers can save an additional 10% sitewide with code GOODTRADE at checkout, and this discount is stackable with redline mattress sales.
  • Through December 27, take 20% off select mattresses, bedding, and pillows at Nest Bedding, a family-owned, organic bedding company.
  • From November 27 through December 3, take 25% off sitewide at Birch Living, makers of luxe organic mattresses and bedding, with code CYBER25.
  • Designed for athletes, Bear‘s memory foam and coiled mattresses are certified clean. Through December 3, use code CYBER to get 35% off sitewide along with a free sleep bundle — pillows, a sheet set, and a mattress protector — with each mattress.
  • Plank makes firm, flippable, organic mattresses — on November 27, you can take 30% off with code CYBERMONDAY.
  • Get up to $1,250 off PlushBed‘s non-toxic, organic mattresses through December 4, along with $599 in free bedding with each mattress purchase. You can also shop up to 60% off the brand’s adjustable beds, toppers, and pillows — plus, code GOODTRADE100 gets you an additional $100 off mattresses!
  • One of our favorite sustainable mattress and bedding companies, Avocado Green Mattress, is offering up to 20% off select mattresses through November 27. PLUS, new customers can save an additional 10% sitewide when using code GOODTRADE at checkout (stackable with redline mattress sales). Read our Avocado mattress and bed frame review here, and see why we love it so much — and don’t just take our word for it, Avocado is one of our readers’ favorite sustainable brands for 2023.
  • Premium bedding and furniture company Saatva offers $350 off their classic innerspring mattress through December 4. They’re also doing a buy more, save more model — get $200 off orders between $900 and $1,500, $300 off $1,500 to $2,500, $350 off $2,500 to $3,500, $400 off $3,500 through $4,500, and $500 off orders of $4,500 or more.
  • Get 25% off all of MagicLinen‘s products like linen loungewear and home goods now through November 28, plus 30% off all bedding bundles. (MagicLinen is a reader favorite!)
  • Cozy up with Coyuchi‘s bedding, home, and loungewear essentials and save 25% sitewide, now through November 27. You’ll even score free shipping!
  • Eight Sleep‘s “Pod” heats or cools your bed to the perfect temperature each night, helping you get your best sleep ever. And now through November 30, they’re offering a huge deal — up to $500 off. You can read our founder’s review of Eight Sleep here.
  • Cozy sheet maker Brooklinen is offering 20% off sitewide through November 29, excluding last call items.
  • Take 20% off everything (with a few exclusions) at Parachute Home, makers of artisan bedding products, both online and in person through November 27. See why our readers voted it one of the top organic bedding brands for 2023!
  • Ettitude‘s soft, breathable, sustainable bamboo sheets are 23% off sitewide through November 28, no code needed.
  • You can save 15% on all orders at 3HLinen through November 27 with code goodtrade15 (can’t be combined with other offers). The brand sells handmade bedding, curtains, and clothing of 100% European-grown flax.
  • For 360° comfort, check out Yana Sleep‘s premium body pillow (seriously, it’s designed to hug your whole body). Now through December 3, you can save 25% off when you use code CYBERWEEK23 at checkout.


Save up to 70% sitewide at Nisolo through 11/29
  • It’s no secret that we love Nisolo and their sustainable shoes and accessories — now through November 29, snag up to 70% off sitewide. [THE GOOD TRADE PARTNER]
  • For a little extra sparkle, get a free diamond necklace with any purchase at Brilliant Earth, a woman-owned jeweler that uses natural materials. (Spend over $1,000 and you’ll get a diamond necklace and diamond earrings!) Offer available through November 27. [THE GOOD TRADE PARTNER]
  • Cyber Monday only, save up to 75% off at Quince! It was recently named on of our readers’ favorite brands of 2023.
  • B-Corp certified clean clothing brand MATE the Label offers 30% off sitewide now through November 30, with no coupon code needed.
  • Save 25% at Reformation sitewide and in stores! This sale includes limited-edition inventory as well as new collections (and wedding too, we looove Ref’s bridal designs). This sale runs through November 27.
  • For the best in organic basics, activewear, and beyond for men and women, shop Pact where you can save up to 70% off sitewide. We especially love Pact’s bundled savings on organic undergarments. (Pact is also one of our readers’ favorite sustainable brands for 2023).
  • Whether you’re shopping for gifts or just some holiday glam, you can save 20% at Mejuri on orders $150 and up. This sale runs through November 27!
  • Our editor loves Girlfriend Collective as a “sustainable alternative to Lululemon.” Grab 35% percent off sitewide through November 28, and get a free gift with all purchases while supplies last.
  • Sustainable clothing, accessories, and home goods brand wearwell offers 25% off sitewide plus free shipping on orders of $100 or more now through December 3, no code needed.
  • For the best in Turkish robes, cozy loungewear, and unique small-batch blankets, we trust Oddbird‘s elegant textiles. Through Cyber Monday, save up to 40% off sitewide! (Plus, you’ll get a luxury planner with any purchases $250 or more).
  • Pixie Mood‘s vegan leather handbags are all 15% off until January 1 with code PIXIEGIFT15.
  • Nashville-based (and TGT fave!) brand ABLE, which prioritizes creating safe, dignified jobs for women in the fashion industry, is offering 40% off sitewide with code GOODTRADE now through November 27. Stock up on their elevated basics like sweaters, tees, and accessories.
  • Sustainable fine jewelry brand Aurate New York is offering 35% off sitewide through November 30 for readers of The Good Trade when you use code GOODTRADE35 at checkout — any engagements coming up? 😊
  • Kane Footwear makes active recovery shoes that are good for your feet and the planet. Now through November 27, buy one pair and get a second 25% off.
  • Get up to 40% off Thesus‘s environmentally conscious shoes designed for active lifestyles now through November 30.
  • Now through November 27, sustainable, timeless jewelry brand Ana Luisa is offering 25% off two items, 30% off three items, and 35% off four or more items with code BLACKFRIDAY.
  • Black Friday through Cyber Monday only, all of SUAV‘s sustainable, casual sneakers are 20% off with discount code BFCM23.
  • Take 30% off sitewide through November 27 at TomboyX, a queer-run B-Corp specializing in swim, underwear, and activewear. (We especially love the Tencel pieces!)
  • It’s not like a regular sale — it’s Vitamin A‘s Black Friday Archive sale. You can save up to 75% on select styles, including designer swimwear and resortwear, through November 28, no code needed.
  • Specializing in quality denim at affordable prices, Mott & Bow has its only sale of the year from Black Friday through Cyber Monday, offering up to 40% off its jeans, tees, and more.
  • All of Richer Poorer‘s elevated, sustainably made basics are a whopping 40% off sitewide through November 27.
  • Cuyana, a women’s clothing brand specializing in high end, sustainably made leather goods, offers 30% off select bags, accessories, and clothing now through November 26.
  • Reader favorite shoe brand, Allbirds, is offering 30% off sitewide when you use code GET30 at checkout. Hurry, this only runs through Cyber Monday!
  • DL1961, a circular denim company, is offering 30% off full priced styles along with an extra 30% off sale pieces through November 30 with code THANKFUL2023.
  • We love the trendy activewear, soft fabrics, and ethos of giving back at Beyond Yoga — and through November 28, they’re offering 30% off sitewide.
  • Cleobella, makers of high quality, ethically made women’s clothing, is running sales of 40%–70% off select items through December 2!
  • We can’t resist Evewear‘s ultra-feminine sleepwear sustainably made from 100% deadstock fabric — and this Cyber Week, we don’t have to. The brand is offering 40% off everything except their latest collection now through November 27.
  • Baabuk, a B Corp crafting sustainable, handmade wool shoes, gives consumers a choice throughNovember 27. Used code SHEEP25 to get 25% off, and they’ll donate 5%; code SHEEP15 gets you 15% off while they donate 15%, and SHEEP10 gives you 10% while they donate 20%.
  • Now through November 27, New York-based small jewelry company Frank Darling offers 10% off all of its lab diamonds with code SUPERSHINE.
  • State Cashmere‘s sustainable cashmere basics are 20% off sitewide through Cyber Monday.
  • This Is J‘s loungewear, handmade in Canada, is between 30% and 60% off through November 27 with code BFSALE.
  • Verloop‘s colorful, funky knit goods are 30% off sitewide with code HOLIDAY through November 27.
  • Wrap yourself in the season’s best sweaters at NAADAM and save 50% — just use code CYBERMONDAY at checkout, now through November 29 (some exclusions apply). You can even save an extra 10% when you spend $300 or more! Read why we love NAADAM cashmere in our full review here.
  • Sustainably made sneakers brand Cariuma is offering a different kind of deal this Cyber Week — for every pair of sneakers sold now through November 28, the brand will plant 10 trees in the Brazilian rainforest.
  • One of our readers’ favorite denim brands for the second year in a row, we’re looking to Everlane where you can get up to 50% off sitewide this Cyber Monday, plus find the sweetest sweaters of the season for under $100!
  • Jungmaven is all about hemp, one of the most sustainable clothing materials on Earth. Now through November 28 you can snag 25% off sitewide, no code needed.
  • For the stylish traveller, you can save $100 on each piece of luggage you purchase at ROAM Luggage when you use code BlackFriday100 at checkout.
  • We love clothing rental companies to bolster a sustainable wardrobe — and now through November 28, Rent the Runway is offering 30% off subscriptions and event rentals when you use code BFCM23 at checkout.
  • Luxury sleepwear brand Clementine, specializing in organic silk sleepwear, offers a BOGO deal this Cyber Week. Now through December 1, buy one sleep mask or pillowcase and get 50% off the second. And, get a free sleep mask and scrunchie with every pajama set.
  • Makers of handcrafted women’s leather shoes, beek is offering 15% off sitewide plus free shipping with code BEEKLOVE November 24 through 27.

Home Decor & Furniture

Save 20% sitewide at Sabai through the end of December
  • Our team’s favorite sustainable furniture brand, Sabai, is offering The Good Trade readers exclusive early access to their Black Friday sale! Use code GOODTRADE to save 20% sitewide through the end of December. [THE GOOD TRADE PARTNER]
  • Caraway sells sustainably made non-stick ceramic cookware that’s free of potentially harmful materials like PFAS. Now through December 31, get 10% off orders of $85 or more, 15% off $425 or more, and 20% off $525 or more, plus a free kettle with orders over $975.
  • Noho‘s throughfuly designed chairs are made of sustainable materials in Wellington, New Zealand. Through the end of the year, use code NICEMOVES for $80 off two Move Chairs, or LIGHTPAIR for $60 off two Lightly Chairs.
  • Don’t miss out on The Citizenry‘s 35% off sitewide sale, now through November 28, and snag one of the brand’s $125 throw blanket that always sells out.
  • Our Place offers huge discounts on some of its best selling non-toxic kitchenware through November 28, with savings of up to 45%.
  • Material‘s elegant and optimized kitchen products are all on sale through November 28 — get 15% off orders of $100 or less, 20% off orders between $100 and $299, and 25% off orders of $300 or more. Plus, for every discount received, the brand donates to Apex for Youth.
  • Visit Albany Park‘s website for up to 40% off some of their most-loved designs, like sofas, sectionals, and ottomans, through November 30.
  • Through end of day on November 27, Xtrema, which makes clean, ceramic cookware, is offering at least 25% off! Time to get cooking. 👩‍🍳
  • Take 10% off 7th Avenue‘s functional, modular, stain-resistant sofas with code BFCM through November 28, and they’ll also add in free throw pillows.
  • Outer‘s sustainably made outdoor furniture is all 30% off through December 5.
  • Now through December 4, get free shipping and up to 25% off 54kibo‘s collection of gorgeous luxury African decor like lighting fixtures, pillows, and rugs with the code BFCM.
  • Take 30% off TUSHY‘s bidets and bundles though November 27 with code CYBERBUMDAY.
  • Birthdate Co., makers of adorable personalized Zodiac pillows and books, offers up to 50% off sitewide through November 28, along with free shipping on two or more items.
  • Snag 20% off Geometry‘s adorable kitchen, bath, and beach towels through November 27 — they were recently voted best kitchen towels of 2023 by Better Homes & Gardens.
  • Now through November 30, buy two of Puracy‘s plant-based cleaning products and get one free, no code needed — and see why it’s our favorite plant-based cleaning brand.
  • All of Schoolhouse‘s chic homegoods are 20% off under November 28 — and orders of $500 or more are 25% off.
  • Gardening accessories brand Soltech offers up to 33% through November 30, no code needed.
  • Year & Day‘s elevated, minimalistic tableware is between 10% and 20% off sitewide through November 28.
  • We love plastic free, non-toxic laundry detergent as an easy eco-friendly swap — and now through December 31, take 40% off Earth Breeze‘s laundry sheets when you subscribe to their emails. Plus, November 20 through 27, the company plants a tree for every pack of eco-sheets purchased.
  • Now through November 29, get up to 50% on select products at Click & Grow, makers of indoor smart gardens and plant pods.
  • Small, women-run cookware brand Great Jones offers up to 50% off its gorgeous, colorful cookware through November 27.
  • Now through November 28, take 30% off all of 360 Cookware‘s non-toxic, PFAS-free, stainless steel cookware and bakeware with code BFCM30, including bestsellers like their slow cooker set or cookie sheets.
  • Take 20% off sitewide through November 27 at Chasing Paper, a home decor company that sells removable wallpaper.
  • Give ultra-personalized gifts this holiday season with Artifact Uprising‘s photo albums and prints. Through November 27, find 15% off sitewide, upped to 20% off on Black Friday itself, plus 25% off all cards in their biggest sale of the year.
  • Now is the perfect time to switch to Cloud Paper‘s bamboo toilet paper and paper towels. Through November 27, new customers get 25% off sitewide.


Save 30% off bundles and 25% off sitewide at Cocokind through November 28
  • Build a new clean (and affordable) beauty routine with 30% off bundles at Cocokind now through November 28 — plus, save 25% sitewide and get a free body cleansing bar with orders $75 and over! It’s one of our editors’ must-haves, read our full cocokind review here. [THE GOOD TRADE PARTNER]
  • One-stop shop Credo Beauty is offering 20% off sitewide for Black Friday and through November 26 — it’s the perfect time to stock up on winter skincare, or even snag a few beauty bundles as stocking stuffers! You can read our recent Credo review here.
  • This Cyber Monday only, Burt’s Bees offers 20% off sitewide, along with a free balm with all orders over $30.
  • Now through November 27, take 30% off sitewide at Beautycounter and get free shipping on orders $50+. (And psst: check out our Beautycounter review!)
  • Level up your hair care with custom shampoo and conditioner from Prose. Right now, you can save 50% on your first subscription of any custom haircare product (plus you save 20% on all recurring orders moving forward). You can read our glowing review of Prose here.
  • Celebrated as our readers’ favorite natural beauty brand of 2023, ILIA is offering 20% off sitewide through November 28 — plus, get a full size gift with purchase on orders $150 or more.
  • Now through November 28, get 30% off all of selfmade‘s adorable skincare — all of their “pyschodermatology” products are developed with mental health experts.
  • Herbivore Botanical‘s natural, cruelty free skincare makes your skin and your bathroom vanity look fantastic. They’re doing 25% off sitewide through November 27 with code CYBER, and orders $100 or more will recieve a free sample.
  • 100% Pure makes skin care, makeup, hair care, and body care products from all natural ingredients. Their “Beauty Deals” are officially back through November 27 — add $45 of regular priced products to your cart to unlock your “Beauty Deals,” sometimes up to 80% off.
  • Cocofloss‘s non-toxic, sustainably made dental floss is all 25% off now through November 30.
  • Pamper yourself properly with OSEA‘s gifts with purchase deals — you’ll receive a full-sized Hyaluronic Sea Serum with a purchase of $135+ and get an additional free full-sized Undaria Algae Body Butter with a purchase of $235+.
  • Now through November 27, Sunniemade is making all of our sustainable dreams come true with 30% off $35+ orders of its plastic-free, plant-powered skincare.
  • Skylar‘s clean, hypoallergenic perfumes are all 30% off (40% off on select scents) through November 27 with code BFCM23. (You can even save 25% off full size duos).
  • Get more of Nécessaire‘s natural, minimalistic body care products through November 28. They’re adding in a free full sized Body Serum with every order, plus an additional Body Oil on all orders $100+.
  • Daybird‘s tinted moisturizer with niacinamide and SPF 50 is 30% off on their site now through December 1. Plus, sign up for their texts to unlock 50% off.
  • Clean, vegan makeup brand Axiology offers 20% off through November 27, no code needed. We love their plastic-free lip products and multi-sticks.
  • Specializing in sensitive skin, First Aid Beauty will offer 30% off and free shipping with code CYBERSZN through November 30.
  • One of our favorite editor-reviewed shampoo brands, Ceremonia, is offering bigger and better deals the more you stock up! Save 15% off when you purchase 2 items with code 15OFF, 20% off when you buy 3 items with code 20OFF, and 25% off when you buy 4+ items with code 25OFF at checkout. Offer available through November 27.
  • Take 30% off Korres‘ natural Greek skincare through November 28, along with 50% off select items.


  • We’re building better habits as we move into 2024, and our supplement routines are getting a major upgrade. You can save 40% off your first month of Ritual’s daily supplements through November 28 (automatically applies at checkout). [THE GOOD TRADE PARTNER]
  • For beautifully designed and thoughtfully formulated sexual wellness essentials, from lube to massage candles, save 15% at maude when you use code intimacy15. Valid through the end of November! [THE GOOD TRADE PARTNER]
  • One of the OG reusable stainless steel water bottle companies, Klean Kanteen is still doing it right with B-Corp and Climate Neutral certifications. Get 25% off sitewide from Black Friday through Cyber Monday, along with up to 30% off overstock items now through November 30.
  • We love Hum Nutritions sustainable vitamins for whatever your body needs. Now through November 28, snag up to 50% off sitewide (check out our review for more info!).
  • Through December 1, take 25% off sitewide at Dame, makers of sexual wellness products like toys and lubes, along with an additional 60% off clearance items.
  • Recovery technology company Hyperice offers up to 20% off its products like massage guns, leg compressors, and heating and cooling devices now through December 2.
  • Now through November 28, take 25% off all of Natalist‘s fertility and pregnancy products like supplements and tests with code BFCM23. And for every oder placed on Giving Tuesday, the brand donates a box of pregnancy tests to their local YWCA.
  • Thesis makes supplements designed to boost your cognition and productivity, and now through Cyber Monday, they’re offering 50% off your first month for new subscribers.
  • Take 20% off sitewide through November 28 at Kinfield, the beauty brand for active lifestyles specializing in clean bug sprays, sun protection, and deodorant.
  • The “Internet’s favorite alarm clock,” Loftie‘s clocks help you fall asleep faster with meditation and white noise and wake up easier with a sunrise clock. Get 25% off sitewide through November 27, plus free shipping. (Psst—check out our Loftie review here).
  • Momentous‘s clean supplements designed for athletes are all 25% off through November 27.
  • Reel‘s recycled wood and bamboo toilet paper, paper towels, and tissues are all 30% through November 27 with code HOLIDAY.
  • Now through November 28, take 50% off your first month’s subscription at Mela, specializing in multivitamins for women of color.
  • We love Moon Juice, the iconic LA-based supplement and skincare brand that specialized in adaptogens. Now through November 28, get 25% off sitewide along, or 30% off the first three months of a subscription.

Food & Beverage

  • Makers of that classic Sichuan chili oil, Fly By Jing, offers up to 60% off through November 27 along with an additional 20% off for their Tastemaker Club members. It’s the perfect chance to check out their other products like their Zhong Sauce and Chili Crisp Vinaigrette.
  • Brightland sources all of their olive oils, vinegars, and honey from family-run farms in California and Hawaii. Now through November 27, get 20% off orders of $100 or more, 25% off $200, and 30% off $300.
  • Try out some of Clevr Blends‘ adaptogenic or probiotic powder blends with up to 40% off select products through November 27.
  • Food media company Food52 offers 20% off their entire lineup of high quality cookware, tableware, and home goods through November 28, along with 25% off orders of $150 or more. Use code CYBER.
  • Through November 28, get 20% off sitewide at Meyer Market, purveyors of sustainably and ethically raised meat products. They’ll also give 30% off orders of $200 or more.
  • We love how Thrive Market makes natural and organic groceries more accessible, and this Black Friday through Cyber Monday the retailer offers up to 30% off thousands of its goods.
  • Tea subscription company Sips By offers 25% off sitewide through November 30 — perfect for the tea-lover on your gifting list!


Save 40% off your first order at Hello Bello when you use code CYBER40 at checkout, valid from 11/27 through 11/28
  • Bixbee sells children’s goods like backpacks, bedding, and playspaces with a “One Here. One There” mission — for every backpack purchase, the company donates a backpack and school supplies to a child in need. Now through November 30 take 20% off sitewide and get a free personalization with code CYBERMONDAY.
  • Now through Cyber Monday, take 20% off sitewide at Newton Baby, purveyors of nursery and pregnancy products.
  • Sustainable and affordable? All of Hello Bello‘s diapers are made in the U.S. with 100% renewable energy, and they don’t break the bank. Now through November 28, use code CYBER40 to get 40% off your first order.