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As a kid in the ‘90s and ‘00s, I watched grown adults on the news, fistfighting over TVs and trampling one another for an iPod on Black Friday. The horror stories I’ve heard have only ever kept me far, far away from any retail store the day—or even weekend—after Thanksgiving. It’s nearly impossible to avoid the noise of sales and stuff literally the day after a holiday apparently committed to gratitude here in the US. (And which deserves its own conversation—read more about the true history of Thanksgiving).

But one of the biggest conversations we have frequently, with each other and with our readers, is how to make sustainable choices on a budget. Well-crafted and fairly made goods are inherently more expensive than those available on the ultra-mass market, sometimes leaving folks who have less money to spend feeling excluded. But exclusivity is not a sustainable approach, either.

You do not have to consume at the pace of your peers.

If there’s one thing I’ve learned about shopping mindfully on a budget, it’s this: You do not have to consume at the pace of your peers. If you’re used to buying twenty dresses for $5 a piece, you don’t have to purchase twenty sustainable dresses at $100 a piece. It is okay to purchase one instead of twenty; no one worth your energy is going to judge you for not consuming your way through a fast fashion wardrobe. If and/or when we want to update our style more frequently, we turn to secondhand shopping, DIYs, and clothing swaps with friends for a less costly way to switch things up. We try to take the same approach with home goods and beauty buys, too.

But there are even limitations on singular purchases, depending on what your budget allows. That’s why this year, we’re sharing a roundup of brands offering holiday sales over Black Friday and Cyber Week—and we encourage you to use this list as a reference for gifts and goods you were already planning to buy. If you have a specific brand or item in mind, skip all the rest and hit Ctrl+F or ⌘+F on desktop to search the page for what you want. (If you’re on mobile here’s how to find on page on Apple and Android devices.)

Use this list as a reference for gifts and goods you were already planning to buy.

Bear with me as I update daily as new sales are announced and others end; this guide is meant to be a living, breathing resource for you to check back in on and see if any products on your list are available at a discount. I’ll be updating through the first couple days of December to include some Cyber Monday and Cyber Week sales, so keep an eye out!

So this year, maybe you’ll find one or two items you’ve been looking for, but I also wish for you a weekend of rest, community, and quiet.

Use these links to jump to:

Food & Wellness

**Editor’s Note: This piece is no longer being live updated!
All sales reflect Black Friday and Cyber Monday 2022.


Herbivore Botanicals, 25% off through 11/28

  • One of our fave brands for multisticks & lipsticks, you can save 25% sitewide at Well People through 11/30. Add code CYBER50 at checkout and get a free Plant Power Mini Skincare Starter Set on orders over $50!

  • Just in time for our winter skincare update, cocokind is offering 25% off sitewide through 11/28, no code needed. (Sets are actually 30% off and make an awesome affordable gift!)

  • Daydreaming about Herbivore Botanicals beautiful (and effective) skincare 😍. Save 25% sitewide when you use code CYBER at checkout, through 11/28.

  • True Botanicals is spoiling us with their discount code—add TRUEVIP2022 for 20% all orders from this luxurious skincare brand through 11/28.

  • 100% PURE is releasing a new round of deals each week in November—head there by 11/28 to see their sales up to 75% off.

  • Our editor has been loving the Solawave red light device—you can get one and share the love with buy one, get one sale on all items of equal or lesser value through 11/30.

  • Zero waste stocking stuffers? Say no more. Get 30% off your order at Axiology with code PlasticFreeHoliday22 through 11/28. (The tinted dew multisticks are our favorites).

  • The award for cutest newcomer on the block goes to Daybird—the brand’s flagship tinted skincare gives you a little coverage and a lot of skin-healthy ingredients (including SPF). Take 30% off and get free shipping through 12/4.

  • Small brand, big beauty—save 20% sitewide at Erin’s Faces when you use code PUMPKINS at checkout. Valid through 11/29—may we recommend the lipglosses?

Erin’s Faces, 20% off sitewide

  • Well, well, Weleda. We’ll be scoring 20% off sitewide this weekend through 11/28 using the code BF2022 at checkout.

  • Get your hands on ILIA’s Super Serum—and then some—with 20% off makeup and skincare (full size gifts with purchase as well, some exclusions apply). Runs through 11/28.

  • Upgrade your haircare routine with Prose—right now through 11/28, get $10 off your first custom order of shampoo, conditioners, and other hair products!

  • Today only (11/28), save 25% on your purchase at Credo’s in-house line, Exa Beauty. Applied automatically at checkout.


  • It’s here!! Reformation’s Black Friday Sale features 25% off sitewide through 11/28. Shop early and don’t leave items in your cart for too long—Ref items sell out fast.

  • Get your matching PJs and cozy clothes at Pact with 20%–50% off sitewide through 11/29, no code needed. (FYI—the brand will donate 5% of revenue on 11/29 to Fair Trade USA for Giving Tuesday).

  • A Christy Dawn dress is an heirloom-worthy piece you’ll wear for life—this year we’ve got our eyes on the 30% off sitewide sale (including sale items for up to 70% off). No code needed, runs through 11/28.

  • Girlfriend Collective is the go-to for cute & recycled activewear for sizes up to 6XL. Automatically save 35% sitewide, with additional savings on sale items through 12/9. (Psst—they also have puffer coats 👀).

  • Snag some bamboo basics from Boody with their early access sale: 20%–40% off sitewide using code GIFTBETTER through 11/28. (We can personally recommend the sleep socks and the slip dress—they’re extremely soft and durable).

  • Aurate’s jaw-dropping jewelry sale now through 11/30. Save 30% on purchases sitewide, and for extra extra special occasions, save 35% on orders $1000+. Discount is auto-applied!

  • One of our fave denim and accessories brands, ABLE is offering their best deal (ever?!)—get 30% off sitewide using code GOODTRADE through 12/31.

  • Stretchy swimwear that ebbs and flows with your body? Yes pls. Prep for warmer days and save 25% at Youswim through 11/28.

  • For those who’ve been waiting for the right time—you can get a pair of diamond earrings when you spend over $1,000 at Noémie, through 11/28. (A $380 value).

  • Whether you like your sweaters dramatic and drapey or slim fitting and sporty, Naadam has knitwear for you in sizes up to 3X. Save up to 50% on select styles through 11/30, no discount code needed.

  • One for you, one for a friend. 💍 Ana Luisa’s jewelry is currently buy one, get one 65% off through 12/6, applies automatically at checkout.

  • It’s the last day of Quince’s five day sale—today’s cozy deals include cashmere sweatpants, snuggly slippers, and affordable sheet sets! 😍

  • Wearwell sends us customized recommendations from the world of sustainable fashion so we can try before we buy—save 25% sitewide and get free shipping on orders over $100. Runs through 11/27.

  • Nisolo makes shoes for every season, and now through 11/29 you can save 30% sitewide (some styles are even up to 40% off!).

  • Save 30% sitewide at For Days through 11/29—if you’re in need of a good basic tee or two, this is the place.

  • Mejuri is more than fine jewelry, it is fabulous. Save 20% sitewide on orders $150 or more (CAD + USD), through 11/28. This jewelry makes a great gift.

  • If you need to replace your essentials, save between 25% and 50% at Organic Basics through 11/28, no code needed. The brand is partnering with the Danish Nature fund this year to help preserve Danish forests.

  • For matching sets made in heaven, MATE the Label is one of our favorite brands (plus they make sets for kiddos too 🥹😍). You can get up to 50% off right now, no code needed!

  • New-to-us knitwear brand VERLOOP is offering 30% off sitewide through 11/28 (perfect gift for the colorful folx in your life!). Use code ALLTHEKNITS at checkout.

  • From the iconic grocery bag shape to puffy pouches and crescent carryalls, you can save 20% off sitewide at BAGGU through 11/28.

  • Slowly replacing our torn bikini-cut hipster undies with high-waisted briefs from Knickey—so we’ve got our eyes on the 25% off sale, sitewide through 11/28. Discount is auto applied at checkout.

  • Allbirds is offering up to 50% off select styles through 11/28—be sure to check back on Cyber Monday for deals on never-on-sale colorways and products. No code needed, and they’ve added extended returns through January so you can gift without worry!

  • Can’t stop staring at CLED’s seaglass-like upcycled jewelry—save 20% off sitewide through 11/28 using code SUPRTSMALL at checkout.

  • Our editor has been talking about Beyond Yoga all year long—see her review here. You can save 30% sitewide (including sale items for a total of 85% off) through 11/29, no code needed!

  • Add a free pair of diamond studs to any order over $450 at VRAI, while supplies last, starting today. On Cyber Monday (11/28) you can also get $100 off wedding bands, plus free engraving on wedding and engagement rings.

Food & Wellness

Foria, 30% off

  • Whether it’s for you or a loved one, you can save 30% sitewide on tinctures and herbal apothecary items at Wooden Spoon Herbs with code HERBMONDAY30 through 11/28.

  • For our tech-and-wellness friends, you can save 20% off sitewide at HigherDOSE—check out their red light sauna blanket! No code needed, valid through 11/29.

  • The coziest sale ever—save 20% sitewide at Golde, no code needed, through 11/28. It’s a great chance to stock up for 2023!

  • Get it on (and get 30% off) with Foria’s sexual wellness products through 11/28, no code needed.

  • Our friends at MYSA wines are offering 30% off their Natural Wine Club when you use the code BLACKFRIDAY at checkout. Or, automatically get 20% off 12 or more full or sale-price bottles when you add them to your cart (looking at you, holiday hosts!). Valid through 11/28. 🍷

  • Flex has the ultimate practical offer this year—take up to 20% off all menstrual care products through 11/26. Code BLACKFRIDAY20 should automatically apply at checkout.

Clevr, up to 40% off

  • Save up to 40% sitewide with Clevr’s sale through 11/28, no code needed. One word: Yum.

  • Get started on your goals for 2023 with 40% off your first month of Ritual when you bundle with Synbiotic+ probiotic, through 11/30.

  • Add Moon Juice to your routine this season—save 25% sitewide and get 30% off subscriptions through 11/29.

  • Pick up a Viv menstrual cup for $10! The brand is offering half off its cups and starter kits through 11/28, auto-applied at checkout. (We really like that these cups have ring stems!)


  • Get 20% off sitewide—wait for it—including furniture and mattresses at Parachute through 11/28. No code needed, just a vision for a comfier home.

  • Get cookin’ with up to 50% off sitewide from Great Jones cookware, no code needed, through 11/28.

  • Get your hands on an Always Pan for $95 (or get it to gift) with savings up to 30% off at Our Place. Runs through 11/28, no code needed.

  • We’ve admired Material, a minimalist kitchenware brand, ever since we laid eyes on it 😍. Take 20% off sitewide through 11/29, no code needed—you can even opt to send a portion of your discount to The Lower East Side Girls Club.

  • Weighted blankets are like long-distance hugs, and right now Baloo is offering 30% off all weighted bedding through 11/28 when you use the code GIFT30 at checkout.

  • One of those deals we’ll use for ourselves as much as we gift to others—Package Free is offering 40% off sitewide when you use code HOLIDAY at checkout. Runs through 11/29.

  • We looove Ghia’s nonalcoholic apertifs. You can save 20% sitewide through 11/28 and kick the season off with sober alternatives. (Automatically applied!)

  • Coyuchi is offering 25% off sitewide through 11/28, so you can snuggle up in style. Select styles and colorways will be 40% off on Black Friday and Cyber Monday, so keep an eye out!

  • Whether you travel by plane, train, or automobile, Paravel’s chic and eco-friendly luggage has you covered—save 30% sitewide through 11/28, no code needed!

  • If you broke your last french press like us, check out YIELD Design’s lovely presses and household goodies and get 30% off sitewide through 11/29 (plus, free shipping on orders from 11/25 through 11/28).

  • We can personally vouch for how soft SIJO bedding is (and the blush color is gorgeous)—save 20%–30% depending on how much you spend through 11/29. No code needed!

  • This might finally be the year we replace our scratched-up nonstick saucepan (😫) with one of the stainless clad ones from MADE IN. Save up to 30% off, through 12/4.

  • Cyber Monday is on at Under The Canopy, one of our favorite brands for bedding and home basics. You can save up to 40% off select items through 11/28. If you spend over $250, add code FREEGIFT to get a free chunky knit throw blanket.

  • Brondell is offering 20% off sitewide through 11/29, including their bidets—so you can reduce your reliance on toilet paper in 2023. No code needed.

  • If we’ve learned one thing this year, it’s that you all love high quality olive oil (us too!) Shop Brightland through 11/28 for discounts up to 30% off.

  • Send a bouquet or a new potted plant with Bloomscape, and get 25% off sitewide through 11/28 with code THANKYOU at checkout. (Just have the plant sent to your house and care for it before gifting if you shop early).

  • 2022 has been the year of a natural fiber bedroom and wardrobe; MagicLinen is one of our faves. Save 20% sitewide, no code needed, through 11/29.

  • Super-giftable Stojo cups and bottles are 30% off through 11/28 with code BESTGIFTSEVER at checkout. (Just make sure your loved ones don’t already have a hundred other reusable cups!)

  • The Citizenry is offering up to 30% off sitewide, through 11/28, and is donating all Black Friday profits to support Ukrainian families displaced by the war. Discount is auto applied.

  • Deck out your holiday tableware with plates and ceramics from Haand. Save between 10% and 25% depending on your spend through 11/28.

  • CICIL Home, a formidable newcomer in the rug world, is offering 20% on orders $400 or more through 12/1 with code SAVE20 at checkout. (Or use code SAVE15 for 15% off orders $399 or less).


  • Take 5% off select mattresses and 10% off select bedding, home goods, and accessories in Avocado’s biggest sale ever, now through 11/29! You can save an additional 10% when you use the code GOODTRADE at checkout.

  • Snuggle up in a Bear Mattress with 35% off sitewide with a bonus sleep bundle with each mattress purchase (includes two Cloud Pillows, a sheet set, and terry mattress protector). Use code BF35 at checkout through 11/28, some exclusions do apply.

  • Snag yourself a bedding upgrade with $400 off any Birch Mattress (and get a bonus set of two free Eco-Rest pillows, as well as free contactless delivery) when you use code CYBERSALE400.

  • Get up to $799 of savings at Awara—that’s $300 off all mattresses with $499 worth of bonus accessories. This discount auto applies in cart, and runs through 12/5.

  • Dreamcloud’s Black Friday sale includes 25% off sitewide (and get a $599 bedding bundle free with mattress purchase). Sweet dreams indeed. 😴

  • If you’ve had your eye on any cozy bedding or home goods from Brentwood Home, you can save 10% sitewide using code GOODTRADE at checkout. (You can even combine the discount with final sale items—including some mattresses—while supplies last).

  • Take a whopping $1,250 off bedroom mattresses at Plushbeds plus $599 worth of bedding with mattress purchase, through 11/27 (check the site for more items on sale for 25% off). Use code GOODTRADE100 for an additional $100 off.

  • Can’t help but be intrigued by Spindle’s customizable latex mattress—take $700 off select mattresses through 11/30. (Snag an extra $100 off the flagship 10” mattress with code TGT100 at checkout.)

  • Saatva’s buy more, save more Cyber Week sale is live now. Save up to $500 on purchases, including made-to-order mattresses, cozy bedding, and handcrafted home furnishings through 12/5.


Emily Torres is the Editorial Director at The Good Trade. Born and raised in Indiana, she studied Creative Writing and Business at Indiana University. You can usually find her in her colorful Los Angeles apartment journaling, caring for her rabbits and her cat, or gaming.